Many of you using videos on your blog may have noticed that YouTube has recently changed over to Iframe with the option to use the old HTML code. There are some great advantages to using iframes on your WordPress blog but at the moment if you try to embed an iframe code as you would the old HTML code you will notice that it will NOT WORK.
There are a couple of extra steps you have to take to get an iframe YouTube Video on your blog. But before I cover that I want to cover some of the new changes and advantages of using iframe.
1. The first thing you will notice is you can now pause and play the video by actually clicking on the video. This is a great feature in keeping your readers on your blog a lot longer.
Why you may ask?
Well the way it was set up before when someone would click on the video while viewing it on your blog they would be taken to the video on YouTube’s website NOT YOURS! Now of course this was great for YouTube but HORRIBLE for you since you want your readers to stay on your site and watch the video there (especially if you are promoting a product and/or want them to take additional action).
With the old embed code you were helping YouTube get more traffic back to their site and pushing readers away from your site. Not to mention how easy YouTube makes it to draw your reader’s attention to other related videos instead of back to your site.
So now with the new iframe code this will not happen, your readers can easily pause and play by clicking the video. This is great for you as it keeps your readers on your blog for longer which is ultimately what you want.
2. Secondly, if you are viewing this on an Iphone or Android you will notice that you can now play videos directly on the blog post WITHOUT being taken to the YouTube Application which is installed on your phone. (You can test this out by watching the video in the top right corner of this post. ) Again this is GREAT for your blog because when people are done viewing the video they will STAY ON YOUR BLOG!
So with the mobile marketing epidemic Youtube is staying in front of the curve and allowing you as a blogger to accomadate those who are reading your blog on their mobile phone.
Now that you understand why you should be using iframe videos on your blog and how it can help you keep readers on your site longer let’s cover exactly how to put an iframe code on your blog. It’s easier than you might think. Just follow the screen shots below.
By following the above screen shots you will be able to quickly install and insert an iframe video on to your blog.
Again if you want to see how powerful this can be for you blog and retaining readers click play on the video in the top right of this post. (Whether you are viewing this post on your computer or mobile phone)
I hope you found this video helpful and if you did please feel free to past this on to your friends and business colleagues by using the share buttons on this page.
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