Most of the bloggers prefer Pay Per Click advertising program to generate revenue from their blog and don’t think about affiliate marketing because they found it difficult compare to PPC programs. Infact, many bloggers find getting started with Affiliate marketing tough than using PPC programs like Adsense, Bidvertiser and so on.
Google AdSense is most popular among bloggers because it is easy to implement and don’t take any extra efforts to earn money other than your regular blogging. At the same time bloggers complain about low Google AdSense earning compare to their blog traffic and still stuck with AdSense.
Google do share how much revenue split they do with Publishers but there is no exact revenue sharing formula for publishers to calculate earning per click. One day you will find EPC (Earning Per Clicks) of $2 and other day it is just $0.50 for the same page. You don’t know how much you will earn today and how much next day. You may also not be sure with affiliate marketing on which day you will earn and how much but at the same time you know how much you will earn for a particular product sale and you give efforts according it.
If you want to increase earning from your blog you have to look for other monetization options like Affiliate Marketing. Many bloggers don’t find affiliate marketing good source of earning because they feel it don’t gives returns compare to PPC. This point can be true in some cases like you implemented a affiliate banner on your website and you are hoping that you will generate at least one sale for that day then it may go against you but at a same time if you have implemented Google AdSense or any other PPC advertisements you may find few clicks on that ads and some revenue for sure.
Affiliate marketing do not work this way it takes time and some experiments. It may not give you result just by showing banner ads. To generate revenue from affiliate marketing you have to adopt affiliate marketing techniques like placing banner ads, writing product review etc. And when you learn how to promote affiliate products they find very good earning and many times it is much better than PPC ads.
Benefit of Affiliate Marketing over PPC Ads:
Let me state clearly about advantage of using PPC ads which will give you recurring income but again if you have been using PPC based ad network, there is no harm replacing 1-2 ad slot with Affiliate banners and try how it works out for you. Specially if you get niche based
When you promote any affiliate product you know how much you will earn from that program. About every affiliate program share the information with their affiliates how much they will earn for every sale it can be fixed amount or fixed percentage. When you know how much you will earn from a particular program you can set your earning targets and can make a strategy to promote that product.
Product of your Niche:
You will find products to promote for about any niche. If your blog is related to health then you can easily find various products in your niche. By this way you have more control over promotions on your website and promoting products similar to your blog niche may give you good conversion rate.
To find a product or service to promote is very easy in affiliate marketing. There are plenty of popular affiliate networks just join those affiliate networks and you will find many popular products or services at one place. You can easily find top performing products or services on affiliate networks which will help you to choose right product to promote. You can join Network like Shareasale, CJ, Clickbank to find related product from your niche.
There are many more benefit promoting affiliate products or services which can help you make better money compare to pay per click advertising programs. It may take time to master the art of Affiliate marketing but if you do it in time, the result and revenue from your blog will be outstanding.
How many of you have replaced PPC advertising with Affiliate advertising? How’s your result so far?
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