In my recent post on my blog I have discussed about Top 5 Benefits of Accepting a Guest Post on your Blog. However, I concluded the same post with a small warning that not everything is good about accepting guest post specially the timing factor when you should or should not start accepting guest posts. You may not be able to enjoy all the 5 benefits which I discussed, if you don’t take the timing into consideration. The biggest risk and only down side possible with accepting guest post could be losing the traffic and visitors from your blog to guest’s writer’s blog. So, instead of expecting additional benefits of more traffic, visitors, promotion and revenue, you actually start losing them to your guest. Let’s understand how and when such a thing could happen. This could happen when -
(I have assumed the niche of your as well as your guest writer’s blog is primarily same)
When your blog is too young
We most often find many bloggers who start accepting guest posts on their blog within couple of week of starting their blog. First of all, even if the blogger does so, it is not generally easy to draw attention of other bloggers to write for them. Why should they? Blogger submit post on other blogs in lieu of some personal benefits, the biggest of which is self promotion. When your blog who is still very young and new must be starving for some promotion and visitors for itself. Being new, your blog may not be a well known name in the blogosphere and count of regular and loyal readers for your blog must be close to minimal. At this stage and keeping all the above points in mind, you bear a biggest risk of losing out most of your traffic (whatever, you may have been able to gain so far) to your guest’s blog, specially if he is a better writer than you.
When number of visitor and regular readers for your own blog is very less
It is also quite possible that even though your guest’s blog may also be new (mostly, it will be so) but may be having more number of regular readers (however, minimal). They may have left lots of appreciative comments already for the content on his blog. So any new visitor coming to his blog from your blog’s reference may also start following suit and may leave your blog altogether because they have actually liked your guest’s content and not yours.
When quality of your content is not at all good or not at par with others
When quality of your own content on your blog is not good or not at par with others, then it would be easy for them to get distracted to other blogs (guest’ blog) who is able to provide even a little better content or extra information than yours.
Hence, best timing and situation to start accepting guest post on your blog is when you don’t have any of the above listed 3 conditions. Guest post will only supplement and add extra value to your blog if your blog has been around for a while, enjoys a good traffic and more importantly have a good amount of regular readers and is a well known name (to some extent) in the blogosphere. Then, even when your guest is a better writer than you, he may draw attention of visitors from your blog but it wouldn’t be a sufficient reason for your visitors to leave your blog altogether and start following him only. They would now may become even more interested and regular to your blog with the expectation to again find some thing different by some one else.
So, when your blog doesn’t have any of the above listed 3 conditions, then chances are high that you can enjoy all the 5 benefits (and even more than that) which I explained in my post on my blog.
Do share your feedback.