I’m sure many of you who read ShoutMeLoud (SML) daily, not only wants to create a better blog but also wants to create a popular blog. ShoutMeLoud, which is one of the top Blog in India, is an inspiration for many bloggers and many useful guides here, helped young bloggers to make a smart passive income out of their Blog. Have you ever thought, what made ShoutMeLoud so Popular? What Made ShoutMeLoud as a brand and why many of us, love to read SML endlessly everyday?
Shoutmeloud & Harsh Agrawal, I have a personal contact with both of them. SML, one of the blogs that I read on constant basis to keep myself motivated to blog day in & day out, and Harsh Agrarwal, a person that I admire in my life because he had made a brand by his hard-work and dedication.
Today, as I was just checking out the website, a random thought came to my mind. The thought was what exactly Harsh has done to make SML – A BRAND. And I sat down with a pen & a paper. Here are the 6 things/reasons that I came out with that can explain what in Shoutmeloud makes it a brand.
How ShoutMeLoud Established Itself as a Brand?
One of the best Blogging tip which I can offer to any newbie is: Study one of the top blog in your niche. This will help you to understand how and what made that Blog popular and what elements you can add into your blog to reach that height. Here I’m sharing some of my observations for ShoutMeLoud :
SML is known for his awesome content. At present more than 2200 posts are published on the website and that too of high quality. There is almost nothing about which you will not be able to find info on Shoutmeloud.
Blogging tips, make money online, SEO, WordPress – you will be able to find the top-notch content on the website. And if your blog has high quality content, no one can stop you to be a big brand in the market. And SML took care of each & every aspect of content correctly.
2. Problem Solving Product
I have heard this one very thought from almost every entrepreneur out there – “Create a Product that solves others problems“. And SML is working perfectly on this quote. You can find each & every tutorial for almost anything you want to do in blogging. SEO, social media marketing, WordPress, and much more. You will be able to find solutions to most of the issue people face in their blogging journey. And it really helped SML to grow because of this quality in it.
Specially, I recommend you to check out ShoutMeLoud question and answers category, which will help you to get awesome idea for your own blog brand.
3. Audience Support
No one in this world can make a brand without the support of it’s audience. And SML was lucky enough to get that support. People contribute to a large extent because they are in love with it. People submit guest posts in a large extent on SML because they feel the pride to be a part of the SML community. I am not aware of the exact numbers but still I can bet that SML has more than 400 contributors as guest posters.
The best move by Harsh Agrawal was to launch services at ShoutmeLoud. Services help people to use the expertise of the A – list people to move their brands a next step. Currently Harsh Agrawal provides WordPress services, Blog Consultancy services, Free WordPress Installation and some more in this range.
People love to take advice from him, and the best part is, he is willing to give advice. This creates a buzz around the audience as they feel that yes, this person will help us to move forward. So, we should help him too.
5. Community Touch:
One of the major reason which I believe helped ShoutMeLoud to grow to this extent is because it established itself as Blog community. When ShoutMeLoud was started back in 2008 (Read: Harsh Blogging journey), Harsh started offering guest posting feature along with revenue sharing. Probably one of the first few blogs offering such feature and that helped many young Bloggers to present themselves among other bloggers.
In the initial days, Harsh has taken care of many things which include monthly blog posts and featuring the most active commentator every month. Here are few series posts which helped ShoutMeLoud to create awareness about it’s brand:
- ShoutMeLoud monthly traffic report
- ShoutMeLoud monthly Income report
- ShouMeLoud top Commentator of the month
- Monthly roundup posts
And I must say here, the Shoutmeloud team has worked really hard to make itself a brand. They used each & every possible step to make their own brand. Custom Facebook fan page, twitter background, custom theme design and much more.One of the important aspect of ShoutMeLoud branding is it’s unique design and logo.
Take away for establishing your Blog as a Brand:
When ever we talk about blog branding, it’s not one day job and you could just read this post like many others and take no action. Or, you can be one of those solopreneur who can take some constructive action and start working on creating a brand for your Blog. There are some elements which are very crucial for creating a Brand for your Blog and I will list them down below:
- Unique design
- Logo + Favico
- Author Profile (Very important)
- Important pages (About, Contact, any other)
- Social media profiles (Facebook, Google plus, Twitter, Pinterest)
- Quality content
- Regular flow of content and constant brand mention
- Establish your Blog as a niche Expert
These are just few of the elements which will not only help your blog to grow but you can establish youself as a brand. One more thing which you can learn from Harsh Agrawal is, he never missed a chance to brand himself. This always helped him to make his whole blog network grow and add trust when his names pops in. Here are few articles, that I highly recommend you to read to learn more about creating a brand for your Blog:
- 6 Useful tips to brand your Blog
- How to build a Strong brand image for your Bog
- 8 Ways to build a brand for your Bog
- How to make a Brand for a Blog
Why don’t you go ahead and browse some of the pages of ShoutMeLoud and share your own opinion and observation which helped SML to grow at this level? If you have ever done a Case study on ShoutMeLoud and published it on your blog, do share the link here in comments.