When Vodafone started their new ad campaign titles ZooZoos, they never realize they are giving birth to a character. Within, no time ZooZoos become a popular cartoon character in India. ZooZoos Campaign started in 2009 IPL session and it turns out to be a big hit for Vodafone.
Now, when you will look at the ZooZoo’s advertisements, you might find it a computer animation work but here is an interesting bit: Most interesting facet about Zoozoos is, they are not animated characters. They are men & women actress from local Mumbai theater.
Prakash Verma who directed ZooZoos advertisement stated
We kept the hands and legs thin, which is why we cast women “ and occasionally children “ wearing the costumes
ZooZoos already got a huge fan list on Facebook with 61K+ fan followers on their Facebook fan page.
You can check out lots of ZooZoos advertisement video on their Youtube page.
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