When Vodafone started their new ad campaign titles ZooZoos, they never realize they are giving birth to a character. Within, no time ZooZoos become a popular cartoon character in India. ZooZoos Campaign started in 2009 IPL session and it turns out to be a big hit for Vodafone.
Now, when you will look at the ZooZoo’s advertisements, you might find it a computer animation work but here is an interesting bit: Most interesting facet about Zoozoos is, they are not animated characters. They are men & women actress from local Mumbai theater.
Prakash Verma who directed ZooZoos advertisement stated
We kept the hands and legs thin, which is why we cast women “ and occasionally children “ wearing the costumes
ZooZoos already got a huge fan list on Facebook with 61K+ fan followers on their Facebook fan page.
You can check out lots of ZooZoos advertisement video on their Youtube page.
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Article by Harsh Agrawal
Harsh has written 1206 articles.
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{ 10 comments… read them below or add one }
yea .. really suprised to know they are humans 0.o .. i thought it was animation
srivathsan™s last blog post..Increasing your Torrent download speed by Port Forwarding ur modem
we both are writing on same things off-late
Harsh and Raju,
I am also thinking of writing on this
will publish it today!
I am also surprised to know that there are humans inside.
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Even I have the same reaction. You will be amaze to see the reaction of people of their ZooZoos facebook fan page. People are actually looking for more from Vodafone on ZooZoos and Girls are drooling about them
I have seen the making of these ads on new channel, so i was aware of this fact.The character is really cool and stylish
Chetan™s last blog post..TheChetan.com shifted there servers to hostgator
Moreover they are Cute and funny.
Pretty cool idea, have to follow this here and see how it pans out.
Scott Scanlon™s last blog post..The E Myth Revisited – Book Review
Its unbelievable. I thought that they were animated characters. I am planning to write a tutorial to create similar models using blender though
Mayur Somani™s last blog post..New in HackTrix Labs – Unknown Language Detector
Oops ! Nice Infoo … i have to share this information with my friends…
Really we must appreciate the creative thinking of the advertisers. They made them look animated although being real. Also the shooting was held in south africa just before the beginning of ipl season.