When ever we talk about Inbound marketing, Video marketing is one of the few suggestions that you will get. Sites like YouTube, gives a free platform for any video to go viral, provided video is worth creating the buzz. Even if you have tried your luck in the field of video marketing with little or no success, you can still venture into this area and enjoy the benefits. Knowing what actually makes the video go viral can help a great deal to let the video get shared with a large number of people.
For any business or service provider, it’s a good idea to start with video marketing, as they can use already established platform like YouTube, Facebook to spread knowledge about your product. All you need to do is, find people to create videos for you, testimonials, how to videos related to your product, product background and start with your own YouTube channel. Though, this is good but slow process and you have to wait to see traffic. How about you create one classic video which can go viral on all platform, and how much traffic you can drive to your landing page from one such video marketing campaigns.
Here are some example of viral videos on YouTube:
What to consider for viral video marketing?
Before you make that perfect video to go viral and help you in your marketing campaign, you need to ask some questions:
- Who is the target audience?
- How the video will be different from the others available in plenty on the net?
- How exactly will the video help the audiences?
- What’s your goal? Sales or subscriber or brand promotion.
It is believed that viral video marketing helps to target a specific piece of audience. You need to attract them first and then offer them a unique message that is filled with philosophical or practical worth. Here is a list of most viral video topics on YouTube.
A Viral video marketing campaign is a perfect way to have a successful business however if no one watches these videos, it is then a waste of time for sure. So, it is great to make certain that the videos are featured with everything that can make them go viral. When you start your viral video marketing planning, make sure you consider platform, audience, budget for video advertising and so on. Now, there is something or certain quality all viral videos have and lets see some of the popular quality of such video.
Quality of a Viral video for Viral Marketing:
Make funny and humorous video
Majority of popular videos are the ones that are funny. But do not stick to the point that you need to make the video funny, the key is to make it interesting and appealing. Any moving piece which evokes emotional connection or bond with the audiences is a great one as it will attract the people towards sharing the video and making it viral. Do you remember Jizz in My Pants music video, if not check it out on Youtube.
Attract visitors in a distinct fashion
You need to offer people something which they can use instantly after watching the particular video. As soon as they see what you are offering them, you can instantly make the pitch that is successful or just provide your site URL towards the end section of the video.
Go viral for brand promotion
Viral videos are amazing when it comes to using them for brand recognition. However what’s the use of making these videos when there are no sales? When you show some reason behind buying your products and service, you surely have the compelling and useful proposition.
Keep the videos short
It has been seen that audiences like short yet clear videos and as they have attention spans that last for a few seconds only, you need to make the videos attractive and short. Keep them compelling and this way, the video will have more chances of getting viral. You also need to make sure that what you are conveying is not just understandable to the people who know your industry or who are linked to it, but even to the general masses. So, it should have the universal appeal and touch. On second thought, you can ignore this suggestion if you are creating an awesome music video or a stunt which has never seen before.
Viral video marketing offers a great way of establishing the brand with a wise and clever approach and that too in an exciting way. When done in a proper way, these video marketing campaigns can create huge amount of links that will point towards your website/online business.
- Bonus: Learn 50 ways to drive traffic from Youtube
So, by using best communication tools on the web, videos can surely go viral in just a few days or even within a few hours. This simply means that the speed will be just incomparable with the other marketing tools and techniques. In short, viral videos are there to be viewed by the friends, colleagues, and families and so should be decent and interesting. They do not necessarily need to promote or advertise any product or service. They just need to catch and maintain the attention of the audiences.
For a Blogger, video Blogging is becoming more interactive and let you reach to a wider audience. You can start with video recording tools like Camtasia and start creating video tutorials and video guides to reach to a new set of audience. If you are a good speaker, you can use YouTube as your news blog and you can share your news an opinion via video. None, the less any one can also participate in Youtube publisher program and make money out of their videos too. But for any brand, I would suggest not to monetize their videos on YouTube with Adsense, as we already discussed why no adsense for businesses.
So, this is pretty much from my side and hope we will see you creating buzz via videos soon. If you have any tip to share for a successful viral video marketing brand campaign, do share with us.