Video – SEO by Yoast Configuration Guide
Hi guys, Harsh here and today we are going to learn something very interesting and something very useful for you, so if you have a WordPress blog, save this video, like it and watch it carefully, because why? You learn a lot about SEO searching optimization.
What I am going to show you, how you can setup WordPress SEO by Yoast plugin, so SEO by Yoast plugin is one of the most popular WordPress plugin and its free and it’s the best plugin.
This is going to be a detailed video and you will learn a lot about SEO, so let’s go ahead and learn everything by WordPress SEO by Yoast.
So typically, this is what you will get when you install WordPress SEO by Yoast, activate it and this is where you’ll get all the settings, now first go to dashboard, this is where we are, alright, so by default, these two options are selected, so let it be, now these things are very important because when you are setting up a new blog, it’s suggested that you verify you blog on Alexa, Bing, Google webmaster tool Pinterest.
When you submit your blog to google webmaster tool, the very first thing that it will ask you is to verify the ownership, now there are multiple ways to verify the ownership, let’s look at the alternate methods here, click on HTML tag, now copy this particular line here, click on save changes, now click on verify and that’s it, your blog is verified.
On GWTyou can do various things like, you can add stuff such as submit sitemap to your webmaster tool, so this will help search engine to index your website, so with the help of SEO by Yoast, you will verify Google webmaster tool, similarly you will repeat the process for Bing, Alexa, Pinterest.
The second and most important thing is titles and meta, this is where everything comes, you major on-site SEO comes into the picture, so very first thing that you would be changing here is no index subpage of archives.
Technically what happens is let’s say, ShoutMeLoud.com/page1/page2, these pages are useful for your user to navigates from one page to another but they are not useful for search engine. By no indexing, what I am telling search engine that please don’t index page1, page2 or page 3. The second option ‘use
The second option ‘use meta keywords tag’, it’s not important anymore, select this one and select this one, so basically this tells search engine not to use the description from the Dmoz or any other directory or yahoo directory, then clean up your head ‘hide rsd link’. These are the only options that you need to do on the general page, then we will go to home.
Now this is very important because this is what people will see on your blog when they hover on it, so if you see here, right now the blog title is Trackbox blog~better business through affiliate marketing, so it’s a very good description, you can have the similar kind of thing or you can always change it, like you can have something like site name;
so I will also add a description here, now the most important thing that you need to keep in your mind is, it’s always a good idea to have your keyword in the home meta-title, like for example I have here added affiliate marketing for businesses, similarly your meta-description template should be in less than 156 characters and make it meaningful, make your brand shine, click on save changes.
So after that, we’ll go and make changes in the post type, so again, this is what by default you will get, what we’ll be doing is, we will remove this particular section, why? because all we want is to show just the title of the blog post in the search engine, we don’t want to use the brand name for one reason, it will be repeated every time you publish a blog post and it’s not a good SEO practice, so that is one, even that is the same thing we’ll do for the pages, we will just keep the title for this, now even for the media, what we will do, we will keep the same thing and that’s it, click on save changes, we will keep everything as it is.
Now taxonomy is very important, this is one mistake that most of the blogger are doing like they let their tags and categories index in google search, now think what is the importance of tags and categories, they are useful for your users, for you it’s important to categorize your blog in a particular manner and for your user, it’s useful for them to browse more blog post based on categories or tags, now if you have been like making this mistake of using the tags for the SEO purposes, stop doing that.
Use your tag for one purpose and that is for the user navigation, so what we will be doing is, we will remove, we can keep it as it is because we want to show our brand name in categories and tag pages but what is important here is we’ll use no index and follow tag, this will tell search engine that okay, please you can see those pages but don’t index them that is very important, similar thing we will do for tags format and click on save changes.
Similarly author archives is like the similar thing, we will no index it and click on save changes. This is what the default, the most important section of SEO by Yoast that you will be configuring.
Now the next section is social part which is again very important, so for this, in this tutorial I am not going to cover this but again I have added a link in the description which will help you to integrate the social part and this is very important because social SEO, what is say, social is not just social, it’s helps you shine your brand on social media sites so with this section you can add twitter meta card, google+, you can link your website to google+ page and same thing you can do for your Facebook, it’s a very important step that you should not miss.
So let’s skip this section for now and lets jump to XML sitemaps, now what is a sitemap file? basically a sitemap file is a file which have links to all the post on your blogs, so let me show you how it looks like, so I selected the sitemap, I’ll select ping Yahoo, ping ask.com, so basically what ping section will do is that whenever a publish a new blog post , it will automatically ping yahoo and ask.com that hey I have a new blog post, please come and index my blog post, I’ll exclude media from this, I’ll exclude tags from here because categories are mostly selective like you will have only 7-8 categories, it’s good to have the sitemap file because that will help the search engine to crawl your blog effectively, once that is done, click on save changes.
let me show you how sitemap file looks like, so this is a sitemap file, you can click on post sitemap and this contains all the blog post in this blog, so once you have created your sitemap file, the next thing that you’ll be doing is that you will be going back to your google webmaster tool, so after you have created your sitemap file, the next step is to go to google webmaster tool and submit your sitemap to your blog webmaster tool, so here is how you will do, if you go here and you don’t see your website, just simply click on ‘add a site’ add your blog here and click on continue, now this will take you to your blog dashboard, see, in the previous step we have already verified our blog, now the verification is not required, so this is your website dashboard in google webmaster tool, the next step we will be doing is clicking on sitemaps, add/test sitemaps and this is our sitemap file, so we’ll just copy this section and click on submit sitemap, now sitemap is submitted and that’s it.
Now Google can see your sitemap and it will start indexing it, so it will send the bots to crawl your blog and index it in google search, so this is one very important step, now once you have done that, we’ll go back, we will go to the permalink section, so here you can make few changes like for remove stop words, this is the default setting of permalink, here you might want to make these two changes, one, redirect attachment url to parent post URL.
There are times when you add an image to your post, and that image is linked to the attachment id, now that’s a bad practice, you should always make sure that image is either not linked or linked to the image file only, so this feature will help you to avoid Google penalty for attachment URL, simply select this option ‘replytocom variable‘ and click on save changes.
We will leave the breadcrumbs for now and the next step is continue to your RSS feed, this is a very good feature of SEO by Yoast plugin, earlier there was a plugin called RSS footer plugin which used to have this feature, now what this plugin will do, whenever you will publish a blog post, after the blog post, when somebody is reading in the feed, it will show a message saying like this post, the link of the post appeared on your blog, so that is very helpful eespecially if somebody is copying your blog post via feeds, so it will always link back to your blog.
So that is it, now another thing that you might want to see is edit file because here what you can do is you can edit you robots.txt file and your .htaccess file so by default your robots.txt file is not created so we will click on create robots.txt file and that’s it, your file is created, now whatever changes you want to make to your robots.txt file, you can do it here, in this case I am not making any changes, .htaccess file is again perfect, so that’s it, that’s covers everything about SEO by Yoast.
One thing which I haven’t covered in this video is the social factor which you should definitely read and configure of your own. If you have any question regarding SEO by Yoast, feel free to ask me via comments, if you like this video, make sure you like it and subscribe to my channel for similar updates, thank you for watching, this is harsh.
Find this video useful? Share it with others!