Optimizing your website for search engines can seem a daunting task. We’ve compiled a list of advanced SEO tips that we feel are not featured enough in other Top 10 lists. Google does not have an overly complicated formula. If you have a website with great content that other sites like (link to) and your website is easy for its spiders to crawl freely through then you’ll do well in their search results.
Here are out Top 10 SEO Tips that are overlooked.
- Indexation – Submit your sitemap(s) to Google using their Webmaster Tools which will show you how often your site is crawled and indexed. If you have a website will a large number of pages in different sub-folders (eg. A folder for SEO posts, a folder for Web Design) then add a sitemap for each sub-folder that lists the pages in that folder. Create a Master Sitemap that links to the Mini Sitemaps so that Google can crawl through your site easier and find all the pages. This is better than having one massive sitemap that takes too long to crawl.
- Get to the Root – Instead of “website.co.uk/folder/folder/folder/page3.html” use “website.co.uk/social-media-tips.html” It improves your rank strength if the keywords you’re trying to rank for are nearer the root of the domain.
- Virtual Theming – If any of your articles mention a keyword or phrase that you’ve written about in another article then use that as an anchor text. For example if you have written the word “SEO Advice” and you’ve another article on SEO Advice then link to it. Google loves internal linking as it helps its spider crawl through your website. However, don’t do it more than 3-5 times per page.
- Broken Links – Search engine spiders do not like being led to a dead end so consistently check your website for broken links. Webmaster Tools have a feature for this.
- Stemming – Keyword stemming is simply having a page returned for multiple results. It is not something I can cover in a few sentences so here is a thorough explanation of how to do keyword stemming.
- Canonical Tags – Canonical tags can be used to resolve duplication issues, as the tag states which version of the page should be indexed by the search engines.
- Optimize your Code– The code within a website should be optimized by cleaning any errors found by the W3C Validator. Similar to our broken links point it is about making sure spiders can flow freely through your site. Any code which could potentially be blocking search engine spiders should be fixed.
- Older Pages – Link to any new pages from older more established pages on your site. These pages are, hopefully, already recognized by search engines as being of importance and linking to older pages is an important SEO factor, as explained in our Virtual Theming point.
- Avoid Flash – Search engines struggle to crawl flash, so therefore less pages in the website will be indexed. Many people are already raising the point that Flash may become redundant soon.
- Analysis – Get Google Analytics installed and start to understand what keywords people are finding your website with. Can you easily get higher up the rankings for these keywords? It is also vital to document whether your SEO efforts are getting the results you want.
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