Search is going social. You can see that happening in the way more and more social results are now included in search results. Search engines have started taking social networks quite seriously now. With the search engines, shifting to social, the basis of search engine optimisation experts needs to change too. That is why, SEOs have turned or are turning really fast to social media too.
There is a drastic change in search parameters. You key in any search term, and most probably the organic results will have social media links, and that too displayed quite prominently, in fact usually in the top 10 results.
This search result placement of social media indicates that search engines give quite an importance to social websites. They have a lot of faith in the world of the “social web”, as it is the gathering place of real people with real discussions and real sharing. With a social network being th e platform of information hungry people, every little bit of knowledge shared, Liked or Tweeted has a definitive human touch to it. This connect to real people with real interest, is what makes these results so much dearer to search engines. So, here is how, social media helps you in SEO:
Get Higher Search engine Ranking With Social Media -
You must remember that for search engines, the social networking sites are generators of genuine content and information that real people share. So, it is understood that if your brand gets a mention here, then the engines consider it worthy enough. This means that if your brand/keywords related content is shared on Facebook or even Tweeted about quite often, it will get a higher rank on search results.
Brand Domination With Social Media -
Spreading your brand on leading social sites, like Facebook, Twitter, YouTube, MySpace etc., will allow you to dominate the search results. As mentioned before, the results from these social networking sites get displayed on the first page. The result, if you are on the front page, you will come out as a dominant brand in the search results. This will have a huge impact on the users as they will search for you and and will come across your pages on various sites. The sites, where real people talking are discussing your brand. More users will be attracted to your brand’s discussion, if more and more people are talking about it. This will lead to your user base expanding on the internet and consequently your brand domination too.
Search Engines Do A Deep Social Crawl -
Social networking sites are crawled by search engines pretty often. If you are updating your profile on social networks, and people are discussing and sharing your ‘Tweet’ or your blog Facebook, then the engines will see it as fresh and genuine content being generated. The benefit of being active will be that your keyword/ brand name will always show up with fresh results. Social networking platforms are very active with people participating constantly, new comments, responses get generated quite frequently and that is why, engines find something new every time they crawl.
Being Active On Relevant Social Networks Is The Key -
If you are on Facebook, Twitter or are in line to get into Google+, you have to make sure you find the right niche. Since these websites have a huge user base (Facebook 780 million and Twitter -200 million ,Google+ 25 million and counting), you need time to zero in on your target audience. Remember to spread your circle and get the influential people in your circle to trust you.
They interact with you as they share your interest that is why they will take genuine interest in what you have to say. Your content will be shared among the desired audience. More importantly, the traffic being directed to your website will be highly relevant and most likely to lead to conversions.
To Conclude -
Work On Raising Your Social Graph- Social media will let you get to the right audience, that form your niche. They will share your content, this will lead to search engines noticing you they will be able to judge the trust generated by your domain as opposed to others. Consequently, you will rise up in the social graph, and so will your rankings.
The internet is exploding with the waves created by social media expansion. With Google+ , the search giant is also going social in a big way. It is time for the SEOs to shift to social media.
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