This is a guest post by Eunus Hosen who blogs at EunusAt.com
Every blogger is a content marketer and a blog is a house of content. Can you imagine a house without pillars? I can’t. Without some pillar content a blog is as like as the house without pillar and it must fall down. So, to make your blog standout, you must have to create some pillar articles. Here is the art of pillar article:
Pillar Articles are Quality Articles:
The articles provide some value to readers, are quality articles. People come to visit your blog to get some valuable information or to find out a solution for their problem(s). If your blog doesn’t provide any of those, why people will visit your blog?
Quality is more important than quantity. A quality article can attract thousands of visitors. But today’s internet has been overwhelmed with quantity. There are lots of articles which have no value. So, in order to make your blog standout, you must have to create quality content.
Pillar Articles are Longer:
As pillar articles have been written to offer genuine value to readers or to solve their problems, it usually becomes longer. Pillar articles not only provide value to readers but also add value to your blog. Do you know the average reading speed of a human?
The average reading speed of a human is 200 words per minute.
So, if you write an article about 200 words long, it will take only a single minute to be read and sometimes it may take less than a minute! So, it may increase your bounce rate; it is not expected and it can’t be a pillar article.
A pillar article must have to be able to keep your visitors on your blog for a few minutes. Here I want to ask you a question: how long do you want to keep your visitor on your blog?
If you want to keep your visitors on your blog for five minutes, your article have to be 1000 words long; as people will read 200 words per minute.
After writing a 1000 words long article, you’ll want 1000′s of visitors to read it. Well………. If each 1000 people spends five minutes on your blog, they spend 5000 minutes in total on your blog to read a single article. That means more than 10 working days (8 hours a day) of a man! Is your article so worthy to spend this amount of time?
Ask this question yourself, it will help you to stick with quality.
Pillar Articles are Timeless:
The things are applicable for forever are timeless. When creating pillar articles think that will it provide value after few years or more? Many people think that not every niche has timeless things. I bet you, there are many (at least a few) timeless things on every niche. You should find out the timeless things on your niche and create them which will get visitor after a few (or more) years later.
Pillar Articles are Unique and Original:
Thousand’s of articles have been published everyday. BUT unique and original content always have special impact on reader’s mind and they can remember it after a long period of time.
Can you remember what you had for launch yesterday or other day? You can’t; just because you do it every day and it’s not unique. But I’m sure, you can easily remember what you had for launch on a picnic? Although it was a few years ago.
Pillar Articles are For Human:
Many people write articles to get better result on search engines. But you should keep in mind that readers are human, searchers are human. By writing for search engines you may get the top position there BUT when people will find your content valueless, they simply neglect you and will go to the next website.
Again, writing for search engines means writing for FOUR websites: Google, Yahoo, Bing and Ask (as they are mostly used). You can get visitors from these four websites.
But if you write for human, you’re writing for thousands of millions of websites and it will provide you more visitors than the four search engines can.
When people will link your content, you will get lots of visitors and gradually it will be getting visitors from search engines.
As THE MORE BACKLINK = THE BETTER SEARCH ENGINE RANKING.
Summary:
- Pillar Articles are Quality
- Pillar Articles are Longer
- Pillar Articles are Timeless
- Pillar Articles are Unique and Original
- Pillar Articles are for Human
What type of blogging you suggest? Pillar articles or Filler articles?
Related posts:
- How to Write Articles for Your Readers
- 30 Tips to become a Quality Blog Writer
- 5 Qualities You Should Look For In A Paid Writer
- How to Make a Filler Article a killer Article
- SEO Strategy : Quality or Quantity of Post
- Linkbaiting Tips – For Building High Quality Links
- 5 Reasons Why Readers Unsubscribe from Blog’s RSS Feed
- How to Maintain Blog Posts Frequency
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{ 19 comments… read them below or add one }
Nice article. I do agree that pillar article will keep our readers focused rather than expanding too far.
Thanks for your comment.
Hi Eunus, i think Pillar articles has to be original and unique. Thats the most important point out of the five. Your articles has to add great value to the readers. Its therefore important to create a pillar article on and off to boost your traffic. Thanks for sharing.
Hi Lye, Thanks for your comment.
Thanks for this structured article bro:)
Thank you too.
Hi,
Great points. But I think a quality article does not necessarily have to be long (1000 words). A short post can be of a very high perceived value, if it truly provides value and is to the point.
Chris Garrett from Copyblogger did a post regarding this:
“Are You Too Lazy to Write Less?’
http://www.copyblogger.com/brevity/
Kindest,
Nabeel
Thanks Nabeel for your comment. Yeah! short posts can provide great value. But quality articles usually become longer, as it clears the whole idea, so it is needed more words to describe the whole thing.
This content was really good mate, especially for my site, found it really useful
Hey Eunus, good to see you here…
Thanks Nasif.
Above are well defined meaning of quality .Example is in right place .The whole article write in different ways .Good stuff and approach also for 1rst article in shoutmeloud……. mention not pls correct summary spell in the last para.thanks
Thanks Prakash, the spell mistake has been corrected.
Nice post!! yes definitely the best tips for the pillar article.
Thanks Suresh.
Oh eunus. I’m really happy to see you here in shoutmeloud. Actually writing pillar article most often is really hard. Actually i always tried to write pillar article but when i finish it turns into fillar article. But i think every Blogger should writer two pillar article per months
Thanks Alamin, for your comment.
Filler articles some times might create eye wash to readers,but pillar articles always pour more traffic and consistently reduce bounce rate too…
Thats why we always try to write pillar article. Thanks Vijay.