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    Social Media Marketing

    How to Create A Digital Marketing Strategy and Why You Need One

    March 13, 2013
    Digital marketing strategy

    In today’s technological world, businesses need to change the way they go about their marketing. Traditional marketing methods are simply not as effective as they once were, as more and more consumers turn to the Internet to find businesses selling the products and services they are seeking. In order to reach these consumers, businesses need to create a digital marketing strategy that will effectively reach their target audience in order to produce the highest ROI ...

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    How to Write a Business Plan for a New Business?

    February 24, 2013
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    So you have decided to take the leap and start your own business. What is your plan to execute your business idea? Few days back, I had shared some of the basics for starting your own basics. I continue taking you to the basics, because the new ways have also evolved from these. I mentioned documentation is like your oxygen mask. Whenever you feel out of breath, meaning defocussed, refer to your business plan. Here ...

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    Facebook Marketing Fail – Mistakes Your Business Should Avoid

    December 8, 2012
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    Seven years after social media became too popular for the average citizen (and marketers) to ignore, it’s still a source of confusion for business owners.  Conventional wisdom says you should have a Facebook and that you should have a Facebook business page.  But to many business owners, using this social media network effectively is akin to figuring out how to split atoms. Facebook has a cool mystique about it among business owners.  They’ve got a page, ...

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    Facebook pages vs Facebook groups for Blogs

    November 5, 2012
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    I have always emphasised on the importance of Facebook presence for a Blog or for any brand. Being one of the largest social networking community, if you use Facebook properly for your marketing effort, you might not need to be dependent on search engines for traffic and sales.  Facebook offers many ways to promote your brand on FB and two most important are: Facebook Pages and Facebook groups. Both have their advantages as well as disadvantages. Here ...

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    How Personality Type affects the Quality of Facebook Friends

    November 4, 2012
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    The way we define our friends has vastly changed over the past decade or so. There is a fine line between virtual friends and the friends we see in real life. In many cases, these two groups overlap. We might connect with former friends through social networking sites but never actually see them in person for the rest of our lives. Other friends we connect with online we might see every single day. Heck, they might be ...

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    Using Social Media to Promote Your Business to Success

    October 18, 2012
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    Today, social media has become one of the best ways to get the message across. The role of social media has changed immensely in the last 5 years which comes to many as a surprise. When social media sites were established, the main aim was for them to be used for individuals to make new friends and connect with families and loved ones all over the world. However; it is not so today. Today, Online businesses have ...

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    5 Steps to Start your Career in Social Media [Guide]

    October 10, 2012
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    Are you a social media addict, you think it’s the best you can do, have a wish to start career in this profession. Not to worry then! It’s not that difficult, how those so-called marketing GURUS could make you feel. If you can write well and think well then you can join the RACE. This guide is short but fruitful if you follow it accordingly. These are the 5 simple steps including questions to get you ...

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    Knowem : Check Username Availability on Hundreds of Network

    October 9, 2012
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    When it comes to branding and your social media presence, there are few rules of thumb which we can’t ignore. One of them is using the same username and avatar on your Social media profiles. In 2012, Social media presence for any online brand or a blog is very important and first step of Social media marketing is to claim your brand names. There are thousands of Web2.0 property out there and it’s pointless to recommend ...

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