Social Media Marketing

3 Social Media Marketing Skills That Will Never Go Out Of Style

March 31, 2013

When it comes to social media marketing, a challenge faced by all businesses is that social sites come and go. MySpace, once a social media Godzilla, is today nothing more than a site for social entertainment bought a couple of years ago for only $35 million by Justin Timberlake and Specific Media LLC. Google launched Google+ in June 2011 in yet another endeavor to take down the social media giant, Facebook. No such thing happened ...

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How to Create A Digital Marketing Strategy and Why You Need One

March 13, 2013

In today’s technological world, businesses need to change the way they go about their marketing. Traditional marketing methods are simply not as effective as they once were, as more and more consumers turn to the Internet to find businesses selling the products and services they are seeking. In order to reach these consumers, businesses need to create a digital marketing strategy that will effectively reach their target audience in order to produce the highest ROI ...

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How to Write a Business Plan for a New Business?

February 24, 2013

So you have decided to take the leap and start your own business. What is your plan to execute your business idea? Few days back, I had shared some of the basics for starting your own basics. I continue taking you to the basics, because the new ways have also evolved from these. I mentioned documentation is like your oxygen mask. Whenever you feel out of breath, meaning defocussed, refer to your business plan. Here ...

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Which Brands Rule Facebook and How They Do It

January 5, 2013

Covario, a search marketing firm and SaaS SEO, published a white paper in 2011 analysing Facebook brands to try figure out which brands ruled the heap and how they did it (by Covario standards anyway). While these statistics are boring for the average layman; for businesses, these are standards to strive for if you want your business to have a good social media presence. Before getting into the crowns to hand out, it’s a good ...

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Facebook Marketing Fail – Mistakes Your Business Should Avoid

December 8, 2012

Seven years after social media became too popular for the average citizen (and marketers) to ignore, it’s still a source of confusion for business owners. Conventional wisdom says you should have a Facebook and that you should have a Facebook business page. But to many business owners, using this social media network effectively is akin to figuring out how to split atoms. Facebook has a cool mystique about it among business owners. They’ve got a page, ...

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Facebook pages vs Facebook groups for Blogs

November 5, 2012

I have always emphasised on the importance of Facebook presence for a Blog or for any brand. Being one of the largest social networking community, if you use Facebook properly for your marketing effort, you might not need to be dependent on search engines for traffic and sales. Facebook offers many ways to promote your brand on FB and two most important are: Facebook Pages and Facebook groups. Both have their advantages as well as disadvantages. Here ...

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Using Social Media to Promote Your Business to Success

October 18, 2012

Today, social media has become one of the best ways to get the message across. The role of social media has changed immensely in the last 5 years which comes to many as a surprise. When social media sites were established, the main aim was for them to be used for individuals to make new friends and connect with families and loved ones all over the world. However; it is not so today. Today, Online businesses have ...

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