PPC or pay-per-click is a method of online advertising. It is used to direct traffic from the place where the user found the ad, and clicked on it, to the landing page. How does PPC work? Well, through online advertising programs, such as Google AdWords, marketers specify how much they are willing to pay for a user who clicks through to their site. As it is an auction-based system, the advertiser who bids more for ...
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