February 1, 2013
Businesses these days are about volumes. More the number of new entrants in all markets, more volumetric the game becomes. Volumes entice “self manufacturing” which in turn helps to develop a larger market using other business verticals. The question is, should you try to become self sustainable just yet? I often speak with brand owners, marketers, suppliers about sales & sales margins, marketing & marketing ROI, brand positioning & branding. The effectiveness of the conversation ...
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December 8, 2012
Seven years after social media became too popular for the average citizen (and marketers) to ignore, it’s still a source of confusion for business owners. Conventional wisdom says you should have a Facebook and that you should have a Facebook business page. But to many business owners, using this social media network effectively is akin to figuring out how to split atoms. Facebook has a cool mystique about it among business owners. They’ve got a page, ...
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