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    Business Blogging

    Why Should You Consider Blogging As A Business?

    March 14, 2013
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    Is your blog not taking off? Are you not noticing the results from your blog as you desire? You might be doing everything wrong then! Most bloggers (especially the new bloggers) consider blogging as a fun, not as a business. This is the reason why they miserably fail to build a successful blog. They don’t see any results as they expected on their blogs because their lack of dedication, hard work and consistency. When you ...

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    Evergreen Content Writing Tips for Startups

    February 19, 2013
    Evergreen content

    In my career as an SEO specialist, I’ve written innumerable articles for many different clients. The short-term content I generated such as news and opinions on popular topics received good traffic, but only for a very limited time. Days after they went live, the websites’ traffic dipped back to mediocre levels, and the content had been mostly forgotten. On the other hand, my clients continue to benefit from the “evergreen” content I created months after ...

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    Why Collecting Website Usage Statistics is Important?

    February 2, 2013
    Website usage statistics

    Being a blogger or an e-commerce site owner, we have to keep a track of performance analysis of all our pages. Being  a blogger, it’s our job to identify weak or low performing pages, and improve the conversion on them. When I talk about conversion, I talk about converting user into sales. For a blog, it could be Email subscription, affiliate sales or anything. The point here is to make a page, an actionable page. “My ...

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    SEO: In-House, Agency or Freelance – What is Ideal for my business?

    November 16, 2012
    Thumbnail image for SEO: In-House, Agency or Freelance – What is Ideal for my business?

    With the each coming day, online marketing is getting more importance. Big as well as small start-ups are investing for digital marketing channels to get business and higher return on investment out of it. Search Engine Optimization a.k.a SEO is one of the powerful pillars of online marketing that stands in front line with other channels that includes PPC, email marketing and more. Many businesses prefer SEO over PPC or email marketing, because of the fact that right ...

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