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    Business Blog

    How to Write a Business Plan for a New Business?

    February 24, 2013
    Writing business plan for business

    So you have decided to take the leap and start your own business. What is your plan to execute your business idea? Few days back, I had shared some of the basics for starting your own basics. I continue taking you to the basics, because the new ways have also evolved from these. I mentioned documentation is like your oxygen mask. Whenever you feel out of breath, meaning defocussed, refer to your business plan. Here ...

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    Evergreen Content Writing Tips for Startups

    February 19, 2013
    Evergreen content

    In my career as an SEO specialist, I’ve written innumerable articles for many different clients. The short-term content I generated such as news and opinions on popular topics received good traffic, but only for a very limited time. Days after they went live, the websites’ traffic dipped back to mediocre levels, and the content had been mostly forgotten. On the other hand, my clients continue to benefit from the “evergreen” content I created months after ...

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    Why Your Business Needs a Blog?

    February 6, 2013
    Why your business needs blog

    In 2000-2006, there was an emergence of blogs and how blogs changed consumer perception of a company. Robert Scoble & Shel Isreal written, Naked Conversations, talks about how blogging changed the way Micorosoft customers’ thought of the company. A corporate blog indeed provides a point of convergence for marketing campaigns, customer communication and corporate image (for partners or potential partners). A blog for your business, will not only help you to get more customers, but ...

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    Why Collecting Website Usage Statistics is Important?

    February 2, 2013
    Website usage statistics

    Being a blogger or an e-commerce site owner, we have to keep a track of performance analysis of all our pages. Being  a blogger, it’s our job to identify weak or low performing pages, and improve the conversion on them. When I talk about conversion, I talk about converting user into sales. For a blog, it could be Email subscription, affiliate sales or anything. The point here is to make a page, an actionable page. “My ...

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    How to Optimize Google Adwords Ad Campaign Even in Small Budget

    January 19, 2013
    small budget management in Google adwords

    Anyone can get started with a Google AdWords account today in few minutes. Yes, it is that simple as Google claims these days. Even a homemaker can manage an AdWords account successfully and get customers online. Let’s not intrude on Google’s marketing strategies, especially in India in 2012. Once you create an account in AdWords (though just for testing) you will know the complete story. Well, let’s not make a fuss about it. You are a ...

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    Google Killed Free Google Apps for Businesses

    December 9, 2012
    Google apps for businesses pricing

    Google apps for business is one of the best service out there to get a custom domain Email address and earlier they used to offer free Google Apps account up to 10 users. I have already shared about how to use it earlier here and here. In fact, setting up your own domain Email address is one of those things which I always recommend to all the bloggers to add a professionalism to their blog. ...

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    The Future of SEO – “Dead” OR “Alive and Kicking” in the Coming Years?

    November 18, 2012
    Thumbnail image for The Future of SEO – “Dead” OR “Alive and Kicking” in the Coming Years?

    Here we are again … the age old debate about the future of SEO that fascinates many newcomers and greenhorns in the field of Search Engine Optimization or Internet Marketing. It’s been half a decade, when I got in this profession, and I remember reading some “SEO is dead” articles and questioning my decision of opting it as a career. It took me quite some time to realize that these “SEO is doomed” type of ...

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    SEO: In-House, Agency or Freelance – What is Ideal for my business?

    November 16, 2012
    Thumbnail image for SEO: In-House, Agency or Freelance – What is Ideal for my business?

    With the each coming day, online marketing is getting more importance. Big as well as small start-ups are investing for digital marketing channels to get business and higher return on investment out of it. Search Engine Optimization a.k.a SEO is one of the powerful pillars of online marketing that stands in front line with other channels that includes PPC, email marketing and more. Many businesses prefer SEO over PPC or email marketing, because of the fact that right ...

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