April 28, 2013
Blogging is not something which is new, but there are many businesses which are understanding the benefits of inbound marketing little late, and taking time to get into blogging arena. For any online business, having a blog has its own advantage, and it’s a cost-effective marketing strategy. Unlike a normal single user blog, a business blog need to have an effective strategy to make blogging work for them. Read: Benefits of blogging for a business Why ...
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February 6, 2013
In 2000-2006, there was an emergence of blogs and how blogs changed consumer perception of a company. Robert Scoble & Shel Isreal written, Naked Conversations, talks about how blogging changed the way Micorosoft customers’ thought of the company. A corporate blog indeed provides a point of convergence for marketing campaigns, customer communication and corporate image (for partners or potential partners). A blog for your business, will not only help you to get more customers, but ...
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