October 8, 2012
Most individuals believe branding is strictly for large corporations with millions of dollars set aside for advertising. As an established offline entrepreneur, I can say confidently that a strong clearly laid out “Branding strategy” is the reason why small startups outperform the giant corporations. Knowing how powerful a brand can be, I set out to build a strong brand image for my blog and in this article, I will be sharing with you the step ...
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January 4, 2012
A brand is a very complex notion and, nowadays, it has become a used word, both in the online and offline world. To clearly delimitate the meanings of the word “brand”, a lot of good specialists have written a multitude of thick books while others have dedicated entire blogs to the subject so it’s somehow unappreciative to write only a few phrases about it. A brand, for the common use, is an entity that, built ...
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