Anchor Text

What is Anchor Text and Why is it Important for SEO?

What is Anchor Text and Why is it Important for SEO?

SEO has changed significantly in 2015, and with algorithm changes like the Penguin update, the entire game of back-linking has changed. One of the most important aspects of a backlink is anchor text. In this article, I will explain everything you need to know about anchor text SEO. What is anchor text? Anchor text is the text that appears highlighted in a hypertext link that can be clicked to open a target web page. For example, see the image below: If you are a regular visitor to ShoutMeLoud, you know that I very frequently link back to my (6 comments)