Are you regularly sharing visuals on your social media channels? Do you know the perfect image sizes for social media sharing?
Images are the most popular form of content on social media. They usually perform better than text, video and other forms of updates in terms of engagement. This is because 65% of people are visual learners.
On Facebook, photo posts generate 53% more likes and 104% more comments than the average post.
Then there are popular networks like Pinterest and Instagram where you can only share images. Instagram is the fastest growing social network right now and has over 300 million followers. Pinterest has over 75.8 million users and by next year it is expected to exceed 50 million active users in the US alone.
All these statistics show us that sharing quality images should be important of your social media strategy. You must learn as much as you can about creating quality images for your social media channels. So today I am going to share the perfect image sizes for social media sharing (Facebook, Twitter, Google Plus and Pinterest), as it is one of the basics to creating engaging images…
1. Facebook Image Sizes:
There are two types of images you can create for sharing on Facebook. They are the images that you directly share on Facebook and the images you use to optimize your blog posts and web pages. I have discussed the perfect image sizes for both types of images below.
Images you directly share on Facebook…
The images you directly share on Facebook will appear with a maximum width of 470 pixels as this is the maximum width an image can have in the Facebook feed. If you upload a square image bigger than 470 pixels, it will be scaled down and if you upload a smaller image it will be scaled up to 470 and can look blurred. Therefore, if possible, always share square images that are at least 470 pixels in size.
Wide images also known as landscape images will be scaled to a width of 470 pixels, and the height will be adjusted relative to the width. Landscape images that aren’t 470 pixels wide will be aligned to the left with white space to the right to cover up the extra space.
Tall portrait images will be resized to a height of 394 pixels. The width will be adjusted according to the height.
Portrait images will be aligned to the left too, and the extra space to the right will be filled with a white blank as you can see in the above screenshot.
Optimizing images for web pages and blog posts…
What types of images do you usually see along with the links shared in your feed?
Most of the images you see along with the links will be those containing big images like the one above.
A few will look like the one above (with the thumbnail), and a few might not have any images at all.
Links with larger images dominate the news feed as they occupy more space that makes them highly conspicuous. Their size helps them get more ‘Likes’, comments and shares that move them up the news feed.
You can make sure that the links shared from your web site appear only with the big image by including an image with the dimensions 560 X 292 pixels. If the image is bigger than this it will be cropped so that it fits the required size and images smaller than 560 X 292 pixels will appear as the small thumbnails that are 158 X 158 pixels in size. Also add open graph tags to get Facebook to pick this image by default. Alternatively you could use the Yoast SEO for WordPress plugin and choose the image.
2. Twitter Image Sizes:
Images in the Twitter feed have a width of 506 pixels and a height of 253 pixels. Here the height is exactly half the width i.e. the ratio between the width and height is 2:1.
If the image is larger than 506 X 253 pixels, people can click on the image to view the expanded image. Expanded images can have the maximum dimensions of 1024 X 512 pixels.
If your image doesn’t follow the 2:1 ratio, it will be cropped to fit. This might cause the removal of some important bits, so make sure that your images are created with this ratio in mind.
3. Google+ Image Sizes:
Images that appear in the Google+ feed have a maximum width of 346 pixels. The height will be scaled according to this width.
Images that appear along with the links are also 346 pixels wide. If the image isn’t wide enough it will appear as a thumbnail which is 150 X 150 pixels in size. Here too you can use open graph tags to get Google+ to select the right image. Again the height is scaled relative to the width.
Some images in the feed will appear 724 pixels wide across the entire feed (like the above one) with the height scaled relative to the width.
4. Pinterest Image Sizes:
Pins in the feed are 238 pixels wide, and the height is adjusted accordingly.
Expanded pins are 736 pixels wide and here too the height is adjusted accordingly.
You might have noticed that tall images like infographics or blog cover images that are portrait shaped perform well on Pinterest.
This doesn’t mean that you put all your focus into creating extremely tall images as a study by Curate found that vertical images with an aspect ratio between 2:3 and 4:5 get 60% more repins than very tall images.
Perfect Image Sizes for Social Media Sharing Summary
Best image sizes for directly sharing images on social media
- Facebook: Images with a minimum width of 470 pixels. Upload an image that is 1,200 pixels wide for best quality.
- Twitter: Images with a height width ratio of 2:1. A width of 1,024 and a height of 512 would be ideal.
- Google+: Images with a minimum width of 346 pixels and a maximum of 800 pixels.
- Pinterest: Vertical images with a minimum width of 238 pixels and a maximum of 736 pixels. Keep aspect ratio between 2:3 and 4:5.
Best image sizes for sharing links on social media
Facebook: Images should have minimum dimensions of 560 X 292 pixels and maximum dimensions of 1200 X 630 pixels.
Google+: Images should have a minimum width of 346 pixels.
As you can see from the above post different social media have different image size recommendations. Therefore instead of sharing the same image on all your social media channels, you should create different images keeping your different accounts and audience in mind. Also try and experiment with other aspects like colour, design, brightness, etc. to see what gets you the best results.
What do you think are the perfect image sizes for social media sharing? What rules do you follow while creating images? Please leave your comments below.