If you are a beginner to search engine optimization (SEO), there are a few basic items that you need to know. Of course, search engine optimization is not a simple task; every business online is optimizing its web pages and everyone wants to be on top of the Google list. Knowing some basic tricks of SEO will help you stay ahead of your competitors in the SEO and also help you avoid tasks that will get you nowhere. Below are a few basic methods that you need to learn to get you to your SEO goals quickly and professionally.
The all-important element
Everything in life is about elements and a successful SEO campaign relies heavily on the elements that you include in your web page. There is obviously the content, which is very important because it’s what the viewers are really interested in; the keywords, which is equally important because that would determine how many people “hit” your page; titles, important, as well, as it grabs the reader’s attention; then description, usability, link building, architecture and the list goes on. Obviously, these elements are vital and cannot be ignored. You ignore one and your SEO campaign can fail big time. But if you really want to know the most important element, I’ll let you in one secret: Website Architecture.
Keyword optimization has nothing to do with website architecture. When we talk about website architecture, we are actually talking about the configuration of every element on the page. Positioning elements in strategic locations on your website will make search engines feel that your site has the best “sense” over the others. You may have optimized all your keywords but without good architecture, then search engines will still be unable to decipher the contents of your page. What good will that do?
Therefore, make sure you have a site map on your website since search engines use a site map first to figure out your layout. Be sure to have clear headings, a clear menu on the home page, and overall a navigable site. Test your site with users to see if they have any trouble finding articles and other information. If they struggle at all, then rework the architecture of your site.
Of course, using the right keywords is another key to a successful SEO campaign and a good complement for your web architecture. Perhaps your site does have a good architecture, but if your keywords are not properly in place, then your site will be a very poor target for search engines. This means that you then have to go back and re-structure your site to create more focus.
There are various layers to using keywords, but what you have to remember is the basic: use keywords that people are using. What is the core keyword? That would be the words that people will type into search engines when they want to search for your products or service. You need to be able to map out the core keywords into your site and into individual web pages so you can drive relevant traffic to your site.
What elements of the page need to be optimized with keywords? First you need to have your title tag optimized for your keyword. Of course, you also need to have the contents of your page optimized for keywords. Search for any opportunity where you can reinforce your page with the keywords from your chosen topic. Lastly, you also need to optimize your internal linking.
If you have a well-structured site (one that has good architecture), then this last element of internal links should be fairly easy. For instance, if you are discussing a particular topic on one page which is also discussed on another, link the relevant content to your optimized page that covers the same topic.
Never stop learning and building
Taking all these tips into consideration, you can now start building your own SEO website, optimized for keywords and with all the important elements. Do not take your new knowledge for granted, however, nor stop optimizing when you reach your goals. Continue learning about the SEO method to continue to grow into an SEO professional, and always be improving your SEO efforts to beat out the competition and turn your blog into one traffic generating site.
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