If you are a regular reader of ShoutMeLoud, you know I offer many services related to Blogging, and two of the most prominent are: WordPress SEO optimization and teaching blogging & SEO to people. Usually I recommend the later one to all my clients, because learning SEO will be helpful in longer run. Though, there are many clients, who have money but no-time, they prefer to take the first route, which makes complete sense.
But, if you are a blogger or looking forward to create a future in Internet marketing, I always recommend to learn SEO, instead of hiring people to do it for you. Because, once you learned all basics of SEO, you can always hire right people to do the right things for you. For example: You would know from where you should get backlinks, how you should optimize your content, and what all is missing in your blog, and you can hire people to get work done.
In this article, I will be sharing what all SEO software’s I use to teach SEO and blogging to my clients. There are hundreds of software’s, and explaining working of each of them is impossible, so I take best features from some of my favorite SEO tools, and guide them accordingly. Once your basics of SEO are clear, you can always implement your knowledge on any SEO tool you will come across. One thing which I don’t do in my coaching is, I never recommend to use any Black hat SEO techniques, as it may give you great result in short-term, but in long-term, it always backfire.
Recommended SEO software’s for SEO learning:
I will quickly brief you on how I start my SEO session: I usually ask questions from a searcher point of view. Then, I explain things from a Search engine point of view. For example,
- How you search for certain things?
- What kind of results you would like to see when you search for your query?
- If you are Google Search, what parameter you would consider for ranking a page?
- What are LSI words and why they are so important
- If your content is not ranking, what do you think you are missing?
I take a very different route, when I’m teaching SEO to someone. Instead of giving them a basic definition, technical information, I rather take the example of practical route. If my client have an existing site, I usually use Google to show how bots are indexing his site. In this process, I usually explain all SEO basics like Noindex, Nofollow, Meta title, description and many other search engine optimisation terms. This usually, helps a client to understand the advance topic, that I talk later stage of the consultancy.
For Keyword research, nothing is better than Free Google Keyword AdWords tool. This is the first place, where you start looking for keywords. Personally, I prefer few other tools when I do content planning, but for keyword research, AdWord tool is perfect, as it’s free. At the same time, I also take help of Google Instant search, and few other less known SEO tricks to help them finding the best keywords for their blog.
Keyword competition check is one of the most critical part of picking the right keyword. You might have found a long-tail keyword with Google number of searches, but your Keyword research is incomplete with a complete competition check. Traffic Travis is a desktop SEO software, and it offers quick Keyword competition check. There are many other similar SEO tools, but I prefer Traffic travis, as it’s free and easy to understand. Once you know, what is Keyword research, how to check Keyword competition, you can use it on any SEO software you will come across.
Google WebMaster tool is the holy-grail for bloggers. This is a free SEO software from Google, and it will not only let you submit Sitemap, but you can analzye in-depth detail of your blog/Website SEO. It usually takes 15 minutes to explain, usage of different GWT settings, and it’s worth it, because Google Webmaster tool will help you to do SEO audit of your site. For long-run, GWT is one useful tool, that you could rely on.
I prefer SEMRUSh to find keywords that I’m ranking for, but to make the SEO basics clear, I prefer explaining things with GA account.Here I explain,what all data you should look into your GA account, how you can use existing data for optimizing your content, and finding the useless pages on your Website.
Keyword ranking tool:
When you are working online, it’s results which motivates you the most. In our case, it’s Keyword ranking, and traffic that motivates us. There are many Keyword ranking tool that I recommend, I recommend to start with Free Keyword monitor, Authoritylabs (Free for one month).
This is one plugin which I offer as a free addon to all my SEO clients, as using SEOPressor, it becomes easier for me to explain them the whole OnPage SEO optimization, and with graphical representation, it becomes easier for my SEO clients, to understand the whole process. I also show them few examples from my blog, to explain why particular article is ranking so high, and why certain articles still not on the first 3 page of Google.
Basics of SEO without any software:
Best of SEO learning happens, when you are learning without software. Specially, when the SEO is changing with every passing month, it’s not the bookish knowledge that will make you stay ahead of crowd, but it’s the human logic that will create a difference. In this module, I talk about every small SEO techniques, that’s working now and what other SEO techniques will work in future. What will make a blog success, and what SEO parameters you should not ignore and what you should completely ignore. Usually, most of these parts are covered when I talk about all the SEO software’s mentioned above, but I make sure I spend enough time to explain every basic SEO details in this module.
This particular tool doesn’t fit everybody pocket, as it’s paid tool. But few of my clients, loved it when I explained how to use SEMRUSh for content planning, and how it will help in growth of your blog. Though it’s a part of my SEO consultancy, but you can always read about it here.
What next after explaining SEO :
As I mentioned, these are just few of the many SEO softwares that I prefer to use, and it changes depending how fast a client grasp everything. Since my area of expertise is WordPress SEO, after explaining and making SEO clear to them, I explain about how SEO works in WordPress, and how easy it is to control or manage everything with the help of plugins, Robots.txt and other factors. Once my client is clear with SEO basics, I explain them all about blog branding, content marketing, back links, creating domain authority, monetizing and other blogging tips that I have learned over last 4 years.
There are few tools, which I don’t explain at this moment, as for a beginner, it might be too much to digest. But, soon when I will extend my classes hour (now it takes 1-3 hours), I will be adding tools like SEOMoz, Hittail and few others. I will keep updating this guide, as I will keep adding new SEO software into my SEO coaching program. If you want to see my existing testimonials from my clients, or learn more about my SEO coaching program, You can find most of the details here.
If you think, I should add more SEO software’s or tools in this coaching, do let me know which one I should? If you find this article informative, do consider sharing it on Facebook and Twitter.