Many people are predicting that during 2011 we will see a shift in the way search engines operate. Social media has been growing at a phenomenal rate over the last 2 years and the demand for relevant, recent news is increasing. People are no longer satisfied with Google and other search engines providing them with outdated posts and websites when searching for news and advice.
Generation Y is a demographic that wants to know what the latest buzz is on social media and what people are talking about. When I search for SEO Tips I don’t want a post from 2006 that has now become redundant due to search engines altering their algorithm. I want posts that are very recent, that are new and that others are recommending on social networking websites.
Prediction #1 – Twitter will affect Google Rankings
Google recognise the importance that Twitter and Facebook have on society and how information is shared. Matt Cutts, Head of Google Webspam, has stated that Google have begun testing stages to determine if these social networking can provide stable, valid results. I believe we will start to see an element of rank strength being given to pages that have large numbers of Twitter ReTweets and Facebook Likes.
Prediction #2 – SEO for TV
Apple and Google are competing fiercely to become the biggest player in the newly established, internet-connected television market. Wherever the internet goes and internet searching, search engine optimisation will follow. I predict that as this fresh, new platform grows we will start to see new and exciting optimisation techniques and results.
Prediction #3 – Bing’s market share grows
Most reports I’ve seen suggest Bing’s market share is around 12% and Google’s being around 65%. I predict that Bings market share will rise faster than expected to around 20%-25% by the end of 2011. Google are tip-toeing into integrating new and possibly risky factors to their algorithm. Bing are strongly integrating social aspects to their results and also use CTR (Click Through Rate) as part of their algorithm. If a result in Bing is not getting clicked then it will move down the rankings, which makes sense. Going back to my previous statement of people wanting new content then Bing seem to be stepping in the right direction much quicker than Google and I think this year a wider audience will start to notice that.
So there are my 3 predictions for 2011, please add any of your own in a comment below.
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