Importance of Backlinks in SEO for a Website


Importance of Backlinks in SEO for a Website

We have been discussing SEO a lot at ShoutMeLoud and one thing in particular you have found us talking the most and that is backlinks. Have you ever thought or wondered what’s the importance of backlinks and why it’s important for your site SEO.

If you are a newbie and looking to get an answer, then read on. Backlinks are one of the important aspect of SEO.

Backlink is a most talked about term in the World of blogging.Why everyone talk about this term. Is it really that much important for any blog?

The answer is Yes. The next question came in our mind is how and why?

Importance of Backlinks in SEO

Baclink is important in terms of SEO of the blog. More the backlinks more the credibility of the blog. But there are more and more factors involves in the deciding factors of SEO.Lets discuss one by one. But before discussing this lets discuss what actually the backlink is.

What are Backlinks?

Backlinks are links that directed towards your website or a blog.Backlinks are also known as inbound links. Backlinks are important in terms of SEO because more the backlinks more the chance of your website to come on top of search engines. Many search engines include the backlinks factor in deciding feature of search engine algorithm.In easy words if your website has a more number of backlinks then your website is more credible in Google‘s eye. So would you satisfied with all the links coming from any sites?

You shouldn’t because when search engines manipulate the relevance of a site to any keyword, then number of Quality inbound links to that site is a deciding factor. Now the question is

Why Backlinks are important:

Now, lets look into the tough part first and understand why backlinks are important from a search engine perspective and why you need to work on building tons of quality links to your blog. Now, here I’m not talking about building those crappy links which you can easily create by hiring some one on Fiverr, but I’m talking about those natural links which point to your site via other people blog post, guest post or via commenting.

Search engine ranking:

One of the foremost importance of backlinks are better ranking in Search engine. When you get quality links to your pages on website, it will help improve the search engine ranking. Though the key is getting links with anchor text. If you are working on this strategy, keep a variation of anchor text (50-30-20%) and only get it from niche blogs or high and quality domains.

Faster indexing:

Now, when ever you create a new site, the major problem is letting Google index it quickly. With backlinks from an active site (Which is crawled frequently), you can easily index your site in no time. I have shared a complete guide on the same on How to index your site in Google in 24 hrs.

Page Rank:

Backlinks, directly impact your page rank too. If you manage to get link back from high quality and high PR Site, you can always expect a good PR in the next update.

What are Quality backlinks?

Backlinks can come from any site that is related to content of website or from any other niche website. Suppose Shoutmeloud is a blog which tell us about blogging,technology and web 2.0 but the backlinks of the blog comes from any finance website then it would not be considered as a Quality backlinks. So the link coming from more relevant website would be considered as more important. For example if link is coming from any technology website then it would me more relevant because it is also a blog filled with content related to technology and web 2.0.

Note: People often make more than two websites and try to link all the website by generating lots of backlinks. This is a nice practice but you shouldn’t do this if your both sites are on the same IP. You can’t hide yourself from Google eyes, it will catch you and fine you.

Many of us play a link exchange game via blogroll, giving link of any site in exchange of our link. We must take care before this habit.If you exchange the link with a popular and trustworthy website then it is OK but if you link with any bad website then it would be hazardous to your website too.

The best practice of Link exchange will be making a tripod. Like Website A give a link back to Website B, Website B give a link back to website C and Website C give a linkback to website A. This way you will not be falling into the scheme of link farm and you will be getting link back on all your websites.

Importance of Commenting

Commenting on a dofollow website is famous amongst bloggers because it gives backlinks to our website. Depending on the blog comment attributes, with one comment you might be lucky to get a quality backlink and traffic. Though you should Follow a strategy view to add comments on blog. For commenting I will suggest have a look at the following blog posts :

For easy and fast commenting, I will recommend use Mozilla along with Easy comment Firefox addon.

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Article by himanshu

Himanshu has written 16 articles.

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  1. says

    Very informative article i like the way you have brought up the quality of a backlinks,Newbie bloggers should note that its not just about having backlinks but quality and also relevant backlinks, in the sense that a baclink is only important when its related to your niche of blogging and that makes it a quality baclink unlike having many backlinks which are not related to your niche,Quality baclinks will help search engines crawl your site and index when you have quality and relevant backlinks

  2. says

    It is easier said than done! You know in the search engine optimization journey, the most difficult thing is backlink building. One may see it as easy but its not. You may have thousands links but of poor quality and on the other hand you have fewer yet of superior quality. To make it short, just link build with quality links and your site will rank well

  3. Nickk says

    I am “A” now who is going to be the “B” and “C” , Let’s make a Tripod. :)
    Jokes apart : I am following your blog from the day I started blogging. Your blog help us a lot.
    Thanks for such a useful post.

  4. says

    Your article is really good.I just wanna say that according to my experience its the content that matters most,apart from that,back links can be made through social bookmarking,commenting,PR releases until you don’t get the required position or traffic in Google SERPS

  5. Abhijit Gupta says

    Great post. Link building is very important part of SEO campaign. Without it SEO can’t survive. Backlinks are very important part of Off-page SEO

  6. Rahul says

    Do i smell that there is a possiblity for us to share the link of our blogs in the comment section ? If yes !! I think we will recieve more than 50 links ? Or do you think it will be more ???



  7. Mahaveer says

    Backlinks are like a backbone to your SEO skeleton. Backlinks from high quality domains not only increase your SEO score but also can provide some good traffic. Nice post.

  8. Ankit says

    Hi that was a nice info but I would like to correct you that commenting only on dofollow blogs wont help but the process of back-linking should look very natural so that the search engines don’t penalize your blogs and that’s why a balance between the dofollow and nofollow should be maintained.

  9. Ashley Nixon says

    Himanshu, is it true that the link should be hotlinked using the keyword or phrase that the page the link is going to helps get you a better result?

  10. rahul says

    Suppose you want to dominate in certain niche. than we need to have more quality backlinks than our competitor???
    How you know which backlink is more important for search engines?

    • Himanshu says

      @Rahul First thing, it is already mentioned in an article that link coming from website whose niche is same as of your website is more valuable than link coming from website with different content.

      Suppose you write about iPhone and you have a backlink from a website which is filled with information of Windows 7 then the backlink is not important if we compare it from the backlink coming from any iPhone blog.

  11. Reviews says

    the writer™s mind while writing the article or expressing our dissatisfaction on article .but The best practice of Link exchange will be making a tripod.

  12. Himanshu says

    @Michael Commenting is also a very nice topic of discussion. Yes commenting habit is very good for getting a significant amount of traffic and connecting to other Blogger. But if we look in the ethical manner then commenting is a way to appreciate any writer’s work and also a medium to express the thing which slip from the writer’s mind while writing the article or expressing our dissatisfaction on article . Like we saw recently the article published by a social media giant Mashable while death of Micheal Jackson got very anger response from the fans on Facebook.
    So its our perspective how we see the things, either looking in the way of making backlinks, making traffic, connecting to other blogger or expressing our views on an article.

  13. Mohit says

    @Harsh Nice Article…
    @Michael Nup! I don’t agree I’ve worked on a project and found that comments backlink work, but yes the are not worth the regular links.

  14. Michael Aulia says

    Good post :) So I guess we shouldn’t bother commenting on the usual no-follow comment forms since it won’t give any backlinks? (apart from connecting to the blogger and get traffic from it, I mean)

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