This is a guest post by Pritam who blogs at Specky Geek. If you would like to write for ShoutMeLoud, check out guest posting guidelines.
Getting a huge traffic is every blogger’s goal. Every Internet marketer also survives on a regular flow of traffic. How do you get more visitors to your site?
It’s no secret that the most important source of online traffic is from search engines like Google and Yahoo. A visitor from search engine is looking for the very thing that you are offering—be it products, services, articles or tutorials. What does this mean? They are more likely to buy your product or service. If you manage to make a good impression on the visitor, he/she is more likely to convert into a loyal visitor and follow you via RSS, Twitter or Facebook.
Given the benefits of getting search users to your site, everyone on the Web wants to make it to the first page of search results. And then to the top spot. This quest to rank highest on search results makes sense because that increases the chances of getting a visitor from search engines increases manifold.
As a serious blogger or Internet marketer, you know about search engine optimization and make all the efforts to outsmart the competition. You design your site to have a good navigation, proper meta tags and host the site with a good host to optimize its speed. You get backlinks with linking to your site for beating the competition. Are we missing something in our quest to rank high on search engines?
Yes! Though search engines are obsessed with meta tags, backlinks and authority, the visitor who lands on our site is more interested in content. If we assume that our site is actually an apparel shop, what we have done so far is got it well furnished with great display shelves and lights. We have a great display window with mannequins and everything, but we don’t have the products. We don’t have the great clothes that your customers want.
Let’s correct this silly mistake. We stock our shelves with the most popular brands (keywords) that everyone is looking to buy. What if our stock is very limited in variety and quantity? I guess we will see a lot of customers leaving our shop without making a purchase. Do we want this?
Enough of the imaginary situation. Let’s get back to our site. We are going to add a lot of keyword-rich content on our site. We have been hearing from every SEO expert that the word count of our content should not be less than 350 words. So we have added articles that are around 500 words each. (This is the word count that most people looking for SEO copywriting demand.) Have we done everything that we should have?
Have you ever seen an Internet marketer’s site selling some “Get Rich Fast” system? Successful marketers have sites with just one or two pages, but they are very, very, very long. I actually tried to measure the length of a successful Internet marketer’s site. Its landing page had around 8,500 words or 65 times the height of the browser window.
If you think affiliate sites aren’t the best source of inspiration, how about Hubpages? A large number of people are making money writing articles on Hubpages. Successful Hubbers write huge copies about various things and then add their affiliate advertisements and AdSense. They keyword is huge. Huge copies running in thousands of words.
These people are like those students who don’t stop reading/learning once they are confident of securing the passing marks. That’s what makes them toppers—they don’t stop after passing the minimum threshold.
If you want to beat the competition, sweat it out more than your competitor. If the other website has a 1,000 word copy, you need to write 1,500. (Of course, it has be equally high in quality and should stay focused on the point.) It is easier to defeat the enemy if you have better equipment. Equip your site with longer articles.
Write! Write some more!
A word of caution: Just writing long posts won’t get you on the top on search result pages. You need to build authority or Page Rank of your site and get more backlinks as well. Never compromise with quality. A longer copy is more likely to beat a smaller one if all other conditions are same. If a smaller 350 words copy is posted on a site with higher authority and/or more backlinks with higher weight, it will beat a copy with 35,000 words.
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