Time to Reconstruct Your SEO Strategy

Reconstruct Your SEO StrategyGoogle’s web spam team has changed the face of SEO. This year the change was drastic, leading webmasters and SEO consultants to question and change strategies. Changes from Google are endless and SEO will progressively be tested with every alteration of search algorithm. One thing, however, is evident from all changes: priority is for readers.

SEO’s power to rank sites is undisputable. The element to be questioned is the quality within sites. A site ranking at the top with deplorable content helps none; neither readers nor webmasters. This makes SEO a secondary factor while the quality becomes primary.

Now being a secondary factor, it can only provide results with quality sites. Interestingly, quality is hardly considered or should I say ‘People need/demand fast results’ and hence the deliberate ignorance of quality. It is similar to throwing everything against the wall and see what sticks. Due to this very reason, conversion rates are as low as 0.1%.

What should be your new Primary SEO Strategy?

Content is the Immortal King:

Content was, is, and will be the King. There is no better signal than content to judge quality, obviously making it King. Content writing is similar to storytelling. Although most stories are similar, their presentation is the one that earns respect for the teller. Writing the perfect content might seem an ideal situation yet striving for, increases the odds of perfection.

In the past, the internet was scarce in content but the picture has shifted completely. The internet is literarily filled with content. More and more people pour their thoughts. Naturally, this has led to competitiveness and increasing the demand of perfect storytelling. To learn on how to come up with content, which will make a difference, I suggest reading Why Most Content Marketing Plan Fails by Jeff Molander.

Building Links:

Tracing history of link building, one can easily find that links were once used for reference/additional resource. Many would say the same holds true today about links but it isn’t. Majority of link building is done for search engines. We all know it and we have all done it: the reason? It worked. Since un-necessary linking for higher search engines ranking no longer works (Ref: Penguin update), we need to modify strategies.

The future is focused on readers. Therefore, it would be wise to use links as they were used in the past: as reference/resources. Generally, you will have to earn links rather than earn it. Moreover, following the above strategy (quality content creation) will ease in link earning.

Social Media are Important Factors:

Recently Google came up with real time analytics for Social Media. Moreover, just two weeks before Google allowed Google+ users to see the impact of shares. This is another way of saying that social shares are vital signals for search algorithms. Therefore, updating status over social network isn’t the end. Shares and conversation play major role of which we are yet unaware. Irrespective of the social network, just gaining backlinks will never suffice.

Just because we are discussing a change of SEO strategy, SEO isn’t dead. SEO will live as long as search engines live but they will undergo change to keep abreast of them. Presently we need to change tactics and focus more on readers with SEO as a support. So what more can you add for better change?

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COMMENTs ( 13 )

  1. david says

    Great point about google + – and as they try their hardest to take over the social media space, I would guess that google + shares will become more and more important.

    • Richie Richardson says

      Hi david,
      Shares from Google+ matters more than any other shares. First it is personalization from Google which gives further exposure to your content. Moreover, Google bots cannot crawl completely other social networks as it does in G+. Obviously G+ share carries more weight than any other share on the Social World.

  2. says

    well that’s true, seo is still intact, only it has be restructured. More and more focus has been given on content and social media has grown tremendously over last few years. So, we need to realign ourselves in order to survive in post panda/penguin world. thanks for sharing this.

    • Richie Richardson says

      Hi Akhilendra,
      Thanks for understanding the concept. We can look forward to further changes as time passes. Finally, the end will be everything about user and content.

    • Richie Richardson says

      Sure hrmehrotra,
      Those three were just the beginning. I am into further research and will share once I am done.

  3. Ravi kumar says

    It is perfectly analysed and written about new seo strategy. There are many victims of that who could not be getting website traffic. Now they will came to know about content.


    • Richie Richardson says

      Hi Ravi,
      Thanks for dropping by. Hope webmasters change their tactics and try to blend with the current algorithms.

  4. stargaterich says

    SEO strategy is a moving target, particularly in regards to Google. It goes without saying that big ‘G’ is making it more challenging and difficult for Internet Marketers to game the system. Ultimately Google objective is to increase the bottom line of its major share holders and in regards to that, it is not surprising that it will want to drive more people to spend on its paid ads so to speak. Incoming links is no longer as critical as it used to be. As a matter of fact, Google will go to the extend to impose penalty on inbound links which it deems as spammy or questionable, so much so that it released a new tool called ‘Disavow link tool’ to let webmasters to combat bad incoming links. Ultimately, my personal opinion is that we should move away from too focus on SEO and focus on leads generation instead.

    • Richie Richardson says

      Hi Stargaterich,
      What you have described is another face of Google. Although true I can assure you that SEO will never die as long as Google lives. Personally, I am fed up with Google’s monopoly in the system. However I think that Google (Matt Cutts) does makes some points every time something is new; for instances the disavow tool.

  5. Sachin says

    Such a right thing you said, But SEO is tough now for even old webmasters also, i think this year Google Panda change makes SEO too important topic. In the past years SEO is just linkbacks and bookmarks that it, but now its takes U turn.

    • Richie Richardson says

      Hi Sachin,
      IMO SEO isn’t tough. I have literally done SEO on few sites and I should say that I was successful within 3 months (except few where I was trying new tactics). All I did was follow the classic rules and nothing more.