Facebook page is one of the best free tool for marketers and brands. Due to Facebook edge-rank (Facebook page algorithm), our updates on pages is not seen by all the fans who liked our page. Facebook offer paid options like Sponsored posts which will help you to increase your page status updates reach but again it’s not the best option for people who are looking for keeping things in budget.
One easy way to increase your Facebook page status updates reach is by understanding Facebook edge-rank algorithm, and creating a schedule for updates, which helps your page status updates to reach out to more fans. Manually doing this is time-consuming and despite you use Facebook post scheduling feature. it’s hard for you to keep a proper track of all the updates.
More over, to make your page status update reach to maximum fans, you not only need to post only compelling updates but also keep a good mixture of images and text. I have seen images works better on Facebook pages as many people use Facebook mobile apps to access Facebook, and images stand out on mobile devices. From last few months I have been one of the beta tester of Postrocket, which is a 3rd party Facebook tool, and it will help you to beat Facebook edgerank. PostRocket will help you to improve the reach of your Facebook pages. Here I will share my story, and review of Postrocket Facebook tool.
PostRocket review and I how I used it for ShoutMeLoud page:
Last 2 months were busy for me and you can easily figure out with the posting frequency here at ShoutMeLoud blog. Instead of letting my blog stand still, I used the power of Facebook to keep it engaged and drive traffic to old and evergreen content. More over, with 2-3 hours of work every month, I managed to increase my fan page engagement, and reach. We are about to touch 20K fans milestone on ShoutMeLoud fan page, and PostRocket is one of the biggest contributor in this. Before, I share my joy more, Let me talk about features of PostRocket, which will give you an idea about why PostRocket is an essential Facebook tool and why you should start using it from now on.
- Read: 8 important tools to make your blog rockstar
- How to invite all your friends in one click to your fan page
Features of PostRocket Facebook Publishing tool
Postrocket is a complete tool to automate your Facebook fan page. Unlike other tools, which just let you schedule updates, it does most of the task like scheduling, optimizing, suggestions and post recommendations. I will explain, each of these features one by one:
Facebook offers post scheduling on web and from mobile app too, but they are not as great as they sound. Scheduling posts via Facebook default tool takes time, and you need to manually add dates one by one, which is also time-consuming. PostRocket works as a buffer, where you keep adding status updates (Links, images, quotes, videos) and it will publish it according to the best-time. The best thing is, it’s designed to match Facebook edge-rank, so your readers will not see too many updates, and also they will not be getting fewer updates. This keeps a constant flow of status updates to maintain the engagement on your Facebook fan page. Here is an example of queued updates for SML fan page via PostRocket:
This is one of the best thing I liked about PostRocket. It will let you add images, edit images, add images effects which will make your updates more viral. You can quickly add watermark text to your images. You can quickly convert any link into images, which helps to increase the reach, as on mobiles images works better.
Post optimization suggestions:
If I know one thing about Facebook edge-rank that would be, keep a mixture of different status updates type. Use a combinations of text, image, videos updates and maintain a frequency. PostRocket offers this from their dash-board and depending upon your last updates, it will suggest you what you are missing. I’m not getting more in-depth of this feature, as you can read about it here, or you can try this tool for free.
Why you should be using PostRocket tool:
We have already talked about benefits of Social media marketing in blogging, and we all know the importance of keeping our social media profiles constantly updated. One problem with most of the social media automation tool is, they look so much automated, that people starts ignoring them after a while. Social media automation works best, when you varies your updates and keep it a good mixture of personal and automatic updates. PostRocket let you achieve the both by letting you manually make your status update more attractive and by managing the schedule and finding out best time to post updates. This all happens automatically, and you don’t need to worry about anything else. I usually spend 2-3 hours every first day of the month to schedule updates, and later I manually update and engage with users on my fan pages.
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- How to use Jetpack for Social media automation
Pricing and other details:
PostRokcket is a free to use tool for single Fan page and for more managing more than 1 Facebook fan page, you need to upgrade to any of their paid plans, as shown in below image:
The best part is, you can sign up free for any of their plan for the first month without giving credit card details. After one month, if you like their service you can choose what ever plan you wish to pay for or downgrade to free plan which will let you manage one page free for life-time. They also have browser extensions, which will help you to quickly add posts in PostRocket bucket. I will be sharing few video tutorials and PostRocket tips on my Youtube page here, so you can subscribe to get notified for the same.
Update: As promised, here is the video review of PostRocket-
I’m a PostRocket user from last 6 months and I highly recommend you to try this web service and you will be taking your Facebook fan page engagement to next level. You can sign up for a free account here.
If you are an existing PostRocket user, I would love to hear your reviews and feedback about them. If you know about any other similar services, do let me know via comments.
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