Pinterest is definitely on a roll! No other social media outlet has gained the traction as compared to Pinterest. The company has quickly out-grown from its ‘another social media’-site to a global leader, and it has achieved it with some aplomb! The company is now at a staggering $5 Billion valuation, which makes it the fourth most valued social network in the USA, behind Facebook, Twitter and LinkedIn.
A recent study by Pinterest analytics lab – Ahalogy adds that Pinterest has surpassed Twitter in popularity in the USA. The site receives over 53 Million monthly active users. Although the gender gap between male and female Pinterest users is widening, over 80% of women make up active Pinterest users. A study by RichRelevance has shown that the average spending of a Pinterest is far greater than that of a Facebook user.
Pinterest has now become a major platform for online marketers and has convinced business owners to up their game if they are to survive the competition. Pinterest has also been shown to produce quality traffic to blogs, which end up in conversions and is a boon for every marketer. Finding a voice through images on the web has been nailed down by Pinterest and catching up on this trend before the tide runs out is a must!
This exponential rise of Pinterest has encouraged developers to come up with third-party applications for leveraging their online presence and authority with Pinterest. There are many tools for making the most of this network, and here we will covering a few of the best ones you ought to know for leaving your mark in the network.
11 Tools For Your Pinterest Account
Although not a tool solely designed for Pinterest, PicMonkey is a must have tool for every Pinterest user who isn’t well versed with Photoshop and is not interested in hiring a designer. PicMonkey allows you to create slick images and collage for your website or product promotion.
PicMonkey makes making beautiful images that convert, a child’s play and you can pin them to your account for higher conversions. This is a feature rich and ‘freemium’ photo editor for working on your images. The images that you pin determine your conversions and you wouldn’t want to scare away visitors with a drastically designed image! The beauty of the images you pin matter the most on this network, and should be the first thing you should work on!
Formerly known as ‘Pin-a-quote’, Share as image is a handy extension that would allow you to immediately create quotes ready to pin from any webpage. The tool is available as a bookmarklet for your browser, which can be dragged and dropped to your toolbar. All you would be required is to select a few lines of text from any webpage and select the icon in the toolbar for beautiful picture quotes.
These images can be shared directly to different social networks, including Pinterest, or even saved to your computer. You can also upgrade to the pro version for $6.99.
Formerly known as PinWoot, ViralWoot is a great tool for every Pinterest power user. This is a great tool for finding followers for your Pinterest account. Make your account more interesting for letting other users on ViralWoot to discover and follow your pin boards. You can also schedule your pins with ViralWoot, using their bookmarklet.
You can also get alerts for your pins when they get viral on Pinterest. It also lets you promote your pins and handle multiple accounts at a time. ViralWoot is also working on their in-built Pinterest analytics tool in the near future. A must have tool for every serious Pinterest user.
Pinvolve is what makes sharing between social networks much easier than ever before! What if you hate posting the same image multiple times at Facebook and Pinterest? Here’s a cool new app that let’s you effortlessly share between Facebook and Pinterest.
This app shares the image you just uploaded to your Facebook fan page directly to your Pinterest account. You can use Pinvolve to share these images to Facebook, Twitter and LinkedIn. All your photos in one place and shared across multi-platforms is one less thing you can worry about. Pinvolve allows you to increase your visibility by syncing between your Facebook and Pinterest images.
ViralTag is buffer for visual content. It supports almost all the popular soacial-networing sites, but what interest me most about ViralTag is support for Pinterest. Here you can quickly buffer Pinterest pins for future publishing. ViralTag’s powerful calender allows you to schedule your Pins easily by adding images, adding text and overlay quotes beforehand. It also provides a dashboard to track your Pinterest performance and suggest tips for increasing ROI.
Tracking your performance is an important step in marketing and TailWind, formerly known as PinLeague is one of the best tracking tools for Pinterest. TailWind is a great tool for advanced Pinterest analytics. It allows monitoring of growth of fans, likes and actions on your account. You can also keep track of your most engaging audience on Pinterest and some key trends that lead to more re-pinning of your images.
You can also optimize your content for being published on the best performing time of the day. Your TailWind account can also be shared with multiple team members for collaboration work. They measure performance in terms of Engagement score – Or your total re-pins divided by your total followers. A great tool for assessing and analyzing your Pinterest pages.
Pin Alerts is the Google alerts for Pinterest! Pin Alerts is a great spying tool for keeping track of people pinning your images or even from your competitors! These alerts are directly delivered to your Email with this Pinterest activity. The frequency with which you receive these Emails can also be set-up accordingly to avoid those pestering Email alerts every now and then.
You can select websites of yourself or your competitors and select pin alerts for them to keep track of what’s going around in your social media game. You can easily keep track of what and who is pinning content from your website and similarly, with your competitors. This is a great tool to analyze content that gets shared the most and work on it.
Piqora is an enterprise tool for brands. Piqora allows management and scheduling of your Pinterest, Instagram and Tumblr accounts. Piqora is a great tool for social CRM and analytics. Piqora also comes with a browser bookmarklet to schedule content to your Pinterest profile. Promotions are a great way to drive followers to your page and you can create one with Piqora!
Piqora can also be integrated with your Google Analytics account to manage your ROI. Top trending images, accounts and followers could be tracked with their analytics tools. You can also analyze your competitors with this tool and track the most influential people pinning their content.
Pinterest analytics is a built-in Pinterest tool for businesses. Pinterest recently released their official Analytics tool for keeping track of your content and followers. To use this tool, all you would need is to verify your website or have a page with a website already attached to it. You can keep track of pins, re-pins, impressions, followers, etc all from their in-house analytics tool!
This is a decent tool for keeping track of your performance on Pinterest but it doesn’t highlight all of your Pinterest activity. You can keep track of what Pinners like the most and make the most of it to improve the content that you share. I am told that the Pinterest team is working hard on improving their in-house analytics tool and a few updates are scheduled to make the experience better.
What about you ‘Pinners’? Which are the best Pinterest tools that you find appealing? Shout out your thoughts and experiences below. Don’t forget to pin this article.