Panda 4.0 Launched and Google Unnatural Links Warning Drama

Last week seems to be really bad for Webmaster as Google webmaster tool unnatural link warning gave sleepless night to many Webmaster. Though, before we talk about it, another big news is related to Panda 4.0. It’s 21st of the month and like all other months, Google has released an update to their algo and as we following our algo change nomenclature, Panda 4.0 hit the globe.

Google Panda 4.0 and work around:

Matt Cutts announced the roll out of Panda 4.0 today on Twitter (21st May 2014) and many web masters are sharing about their blog traffic change on Twitter and Facebook.  This is a major Panda update in recent time and according to SEL, Panda 4 will impact all languages to different degrees.

Here is an official tweet from Google about this latest algo update:

As I explained earlier in my Panda recovery guide, Panda penalizes you mostly due to thin and low quality content and if you have not taken any steps till now to fix issues on your site, you will continue seeing traffic drop or your traffic will remain static for long. You should start with removing low quality content and especially if copied content is outranking your original content, here is a video where I have explained how you can remove such pages from Google.

Other posts which will be helpful for Panda victim people:

Google Webmaster tool Unnatural links warning:

Another big news from SEO perspective is Unnatural link warning Email sent by Google to webmasters which turned out to be a false alarm. Here is one such Email received by one of my client:

Dear site owner or webmaster of

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.

Later on Matt Cutts talked about thison his Google plus profile and asked webmaster to ignore the Email:

unnatural links warning

To rectify this issue, next day Webmaster tool sent another Email to webmasters saying :

We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines.
We don’t want to put any trust in links that are artificial or unnatural. We recommend removing any unnatural links to your site. However, we do realize that some links are outside of your control. As a result, for this specific incident we are taking very targeted action on the unnatural links instead of your site as a whole. If you are able to remove any of the links, please submit a reconsideration request, including the actions that you took. If you have any questions, please visit our Webmaster Help Forum.

After getting first Email, my client contacted me and talking about this issue and after analyzing his backlink profile and anchor text, everything looks normal and it’s hard to identify potentially 1-2 spam inbound links. Google is also reported working on disavow link, which will let you report unnatural links but it will take time. Bing has launched such tool some time back, but I wonder if anyone will use it.

It’s good to know that Google is trying to be very transparent with things, but honestly with so many changes and stuff Google is making SEO/link building stuff more prominent and the axe will hang on natural bloggers who just blog for passion. Anyhow, somehow we can’t ignore Google guidelines and importance of SEO for now, but with quality content you can easily ignore SEO and other ranking factors. I suggest you to read about Penguin penalty and over optimzation penalty to understand why we need Disavow link badly now.

For my blog network, Panda 4.0 update seems to be useful and I can see traffic improvement on almost all my blogs. I would love to know, how is latest update turned out to be for your blog? Do you see any traffic change or improvement with new data refresh?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 8 )

  1. Michael Aulia says

    Haven’t noticed any increments or decrements, though I’m hoping that traffic could be back like how it was a year ago (not that much difference – only a few hundreds a day, but traffic is still a traffic)

  2. Rahul Kashyap says

    WoW nice information about panda you are right @harsh SEO And unique content very important :)

  3. prabir says

    What is the definition of Unnatural links, Neither Matt cut defined it nor any one from google but still we have to change our strategies frequently according to the whim of google. Worse is we can’t ignore google.

    • says

      I had a guy yesterday who asked me to removed his links because he received the email from google, so I asked him how many links was pointing to his site and said little bit more than 360,000 links… Thanks, I got 20 times less than him and a mix of comments directories and few exchanges, so, if less than 100,000 incoming links from various sources should be on, except if all the same anchor texts or same descriptions in directories (which was almost is case)

  4. chris says

    You said that quality content doesn’t need SEO. I think your wrong on that point. As far as PageRank does exist, Google will looks for the incoming links but it doesn’t pick up good content necessary. It is a bot crawling our sites, not a human reading the article you’ve just post. How a bot could make the difference between well written article and just bad ones? The only thing it can know, is grammar, misspelling and degree of vocabulary you are using. It’s things it can quantified but, it cannot tell, if it’s useful, funny, interesting or stuff like this. It can tell if it saw the same one or part of it elsewhere, but cannot tell if it came from elsewhere if it was printed or handwritten a while ago (it is why they bought books database a while back to know at least if content came from published books).
    I give you 2 personal examples for my site. I had a bug that I fixed now for my forum. People posting their questions didn’t see the “Ok” message because it was on the top of the form so they keep pushing the button so I had up to 6 times the same questions and google index it before I deleted them (maybe half a day), then, after, the messages was erased it kept indexing the pages with a MySql error message on it (that is quality content?!). So few days ago I did a new fix so, now if it’s a deleted question it goes to the topic list instead (that will force google stop indexing the page because it will read the meta canonical).
    Second example, I just launch a whole new section on my forum and took care to load it with content to be sure it index it at least, but the page it picked up first where the page with the least details?!
    As I said, it is a bot, not a human, it doesn’t know what humans consider as quality, it can just quantify stuffs that it was designed to do or bug if it follow a path that it’s designer didn’t think about before to see the bug and fix it.

  5. P K Arun says

    oops… one of my authority site hit with new panda 4.0! The post which receives almost 1000 visitors now went to 400 visits per day! That post is original post, almost 400+ facebook likes, 350+ comments don’t know what going on with google.