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10 Onpage Optimization Factors for SEO Copywriting

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10 Onpage Optimization Factors for SEO Copywriting

Onpage optimization When it comes about optimizing a website or blog posts, there are two factors that plays a big role. These two factors are Onpage optimization and Offpage optimization. Today’s article, remain focused around On page optimization and I will be sharing some good on page SEO techniques you should implement while working on onpage aspects of your blog posts.

Now, lets not confuse onpage SEO optimization with Onsite SEO optimization. Talking about, onpage SEO, we optimise our content for our target  keyword. This includes use of proper heading, keyword placement, content quality and many other factors. We will look into them one by one in this detailed post.

Why do you need OnPage Optimization:

So what’s the target of this post: This post will help you to write more search engine optimized article. Now, when I say SEO optimized article, many blogger think it’s a bad practice.

But, again here is a takeaway from Harsh last post on Recover from Google panda:

Search engine is nothing but a set of algorithms, it look into various factor to rank your page for certain Keyword. Now, here we will help search engine to pick the target Keyword from the post and make it more target able.

Here is a food of thought: When you publish a post, have you ever thought why you have not got 1st page ranking. ?

So when we do SEO optimization of post, it means we follow certain set of proven method to rank higher in search engine. Now ranking in Google, doesn’t only consider On page SEO score, but it also take care of many factors like Social media votes, back links, domain authority and many other offpage factor. Our goal here is to optimise our article in natural but smart way, so that search engine can easily pick the target keyword (Focus keyword) and thus, instead of raking for irrelevant long tail keyword, we will get more targeted visitors. Here is an interesting article which shows how on page optimization is not dead.

Before, you read more, I assume you know about Keyword research and you have found a Keyword for next post, which is going to be a perfect example of onpage SEO optimized post.

10 Onpage Optimization Factors for Better ranking

So here is the ultimate list of 10 Onpage Optimization factorsyou should keep in mind while optimizing your blog posts:

Blog Post Title

Most important Onpage factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intension to get better rankings on Google, Yahoo and Bing. And we should keep limit Title Characters length to 65 Charactersonly with spaces.

Post Permalink Structure

Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL. Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.

Heading Tags

You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. A;lso, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice. Here is what Matt Cutts has to say about repetition of H1 or any other heading tags.

Keyword Density

You should keep the keyword density to up to 2 percent only. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post. Here are list of online tools to analyze Keyword density. WordPress bloggers can use Keyword density checker WP plugin for the same purpose. Here is official Matt Cutts comment on what’s the idle Keyword density:

Meta Tags

You should add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. You should limit meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines. Though, many search engine like Bing still prefer meta keywords but Google already made it clear that they don’t give any weight-age to Meta keywords. Here is official statement from Google regarding use of Meta Keywords:

Addition of Images

We have already talked about Image optimization for SEO and it helps a lot in driving traffic from image search. Though, according to many case studies, Keyword in alt text in image and image title helps a lot to make your blog post more focus and targeted. Now add one or multiple images to your blog post. You should include targeted keyword as part of image name, image alt text etc. Availability of images makes our blog contents more interesting and attractive. While adding images, you should look out for small size images only. Addition of big size images will slow down your blog speed and will ultimately lower down your blog rankings as these days Google Started considering website speedas one of rankings factor on Google organic search.

Word Count Per Post

I don’t see blog posts doing well specially on search engine front page having very few words. So as standard, you should try to draft blog posts carrying 500 word count at least. If possible write long and well researched blog posts while targeting highly competitive keywords in your niche. More over, if you writing naturally and covering everything related to the topic, your topic would be of great length. Suggestion: Analyze other posts on the target keyword and see what you are missing and if your post is better than post ranking on first page in Google or not. Though, there is no limit or exact number for minimum word count for SEO optimized posts, but ideally I keep it more than 500 words. This post is over 1500 words plus.

Content Interlinking

You should link out to related blog posts from your blog to send additional page rank and traffic to them. Interlinking of blog posts naturally will help your blog readers spend more time on your blog. But you should not overdo it. While linking out to your own blog pages, you should use keyword rich anchor text as that will help the linking posts perform better on Google and other search engines for their targeted anchor texts. Also, keep variation while internal linking but don’t confuse Google with two similar post for same target Keyword.

Linking out to External Websites

Apart from linking to your own blog posts, it is a great idea to link out to external websites if you feel addition of links for them will help your blog readers find more and relevant information about the topic you are currently blogging about. While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use nofollow tag to avoid passing page rank and search engine rankings to bad neighbors. So you should use dofollow link for trusted websites and nofollow link for those about whom you are doubtful about their trust rank on Google. If not, try to link with Wiki article, which is considered as one of the most authoritative source of information. Even if not from onpage optimization point of view, linking to useful resource helps readers and make your content more creditable and informative. Zemanta is one of the best source to find and add relevant and useful links. You can also look into Insights WordPress plugin.

Write Engaging Content

You should write engaging content in your post and should work as a complete manual for the targeted keywords for that post. You should look at various ways so that people get engaged with your blog contents. You can do this by asking some kind of questions or asking for their opinion on topics related to your blog and etc. If you are unable to write engaging contents on your blog, people will not spend much time on your blog and will immediately leave your blog. This will result in higher bounce rate for your blog and which will work as a negative factor when Google calculates your blog rankings for targeted terms. I hope I covered most of Onpage optimization factors that we should take into consideration while optimizing our blog posts for better search engine rankings.

This guest post is written by Anil Agarwal from Bloggers passion. If you would like to write for ShoutMeLoud, check our guest posting guidelines.

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    { 23 comments… add one }

    • Soumya

      I wonder why did not you include Structured Data in this elaborated article? Don’t you think that Rich Snippet Markups are one of the best technique every blog and website should implement to generate higher CTR from SERP? It may not have that much direct impact on ranking like Page Title or Headers but it is going to be the next big factor of SEO in coming years.

      Reply
    • Praveen

      Nice information ! But while i go for permalink, failing to customize my post urls, i’m not finding that radio button like Automatic/Custom in my blogger, so can you help me out please ?

      Reply
    • SURAJ SINGH

      nice post , but again i need your a little help Harsh,
      1. As you mentioned here about permalink, I am using post permalink structure but i have a great difficulty e.g. ‘ http://surajsingh.in/katrina-kaif-overview-of-her-life/#sthash.CW7GIRRt.dpbs‘ this is one of my post url. Don’t why it looks like #sthash.C….. at the end. please give me some suggestions it has made me mad since last week.
      2. while using a focus keyword in the post Should we bold it every time it appears in the post and does it also affect SEO of that particular post.
      AND Harsh special thanks for your suggestion to use Zemanta extension, it work beautifully.

      Reply
      • Harsh Agrawal

        @Suraj
        1) Your #sthash is coming due to a feature of share bar WordPress plugin. You need to disable feature call CopyNShare from the plugin config page.
        2) You should bold the target keyword along with other keywords. Think from a point that, if you bold certain words in a paragraph, does it helps your readers to quickly read the article.

        Reply
    • Mukul Bansal

      Thank You Anil for the tricks you just mentioned above for on-page optimization. I will follow all the above mentioned steps whenever I publish my next post

      Reply
    • Kristinakathy

      Hi Anil. I agree with all your point. But in my view keyword density is not necessary to do 2%. We should maintain the grammatical correctness in our contain. Yeah we have to use keyword in content but not necessary to repeat it. Otherwise your post is very helpful in website optimization as well as search engine.

      Reply
    • DSR

      Thanks A lot. Personally speaking I noted down all points in a text file for future use.

      Reply
    • Kadia Kartik

      Hi
      Anil,

      I hope you are very well, I can read your post today, it’s really nice post i read each and every point, they are the basic point for the on page activity but please you can post some more(deeply seo point covered but type of google algorithm), last but not least thanks for sharing the Matt Cutts Video.

      thank you.

      Reply
    • Istiak Rayhan

      Hi Anil,
      You have pointed every on page SEO factors. I think site load time is also important for on page SEO. Special thanks for the Matt Cutts video.

      Reply
    • Prabhakaran

      Alright here i got an essential things to write SEO optimized post, though still not clear on what is “Long/Short Tail Keywords”?

      Reply
    • Karri Avinash

      I’d like to know what keyword analyzer tool do you use, when you think of writing a post.
      Also, how do you research about writing an article.
      Also, I want to have the same “blue box” for some headings just like in this blog i.e p.note.

      Reply
      • Harsh Agrawal

        @Karri We use EasywpSEO for analyzing Keyword density and SEO score is that’s what you asked.
        And for post ideas: Long tail and short tail based on Keyword, Google keyword tool is the easy and best or you can try Traffic Travis too.
        If you are using Thesis theme, you can refer to this post for styling like that Blue box.

        Reply
    • Mohideen

      Having an unique quality content which is the main part of onpage and majorly keyword density to be followed for promotions

      Reply
    • Anil Agarwal

      Very true. But your meta description copy can help you get clicks to your website if people are finding your meta data too interesting to be clicked in search result pages

      Reply
    • Vijayraj Reddy

      Yes meta tags are of no use to your blog from Google, but other search engines still follow them

      Reply
    • rakesh kumar

      Though i am trying to practicing all of them in my blog. Still some time forgot to manage some of them like alt tags and proper meta tags. Thanks for reminding us. Keep writing such beautiful articles.

      Reply
    • Amit Shaw

      Just awesome explanation. Thanks. As i am newbie in bloging so for me its greate. Thanks a lot Anil and Harsh.

      Reply
    • Tushar

      I consider the title of the post very important because this is one thing that you leave everywhere. People will see maximum times the title and this is what will bring traffic to your blgo

      Reply
    • Charles Darnay

      Extremely recommended tips for all the bloggers on SEO.. However, i follow the rule of keyword density to be 3%, so what do you have to say on it..???

      Reply
      • Anil Agarwal

        I would suggest you to keep it down on most of times to 2 percent only and not more than that.

        Reply
        • Havenswift Hosting

          There is no “magic” number for keyword density percentage – Matt even says this on the video that you have included on this post. 2% or 3% might be good, too much or too little – it is dependent on the post size and context ie whether the article “reads right”. There are many more important things to concentrate on !

          Reply
    • Atul Bansal

      very useful post
      I woudl say detailed article on SEO that we all should follow to get better exposure on search engines especially Google
      U said meta keywords does not count in Google?
      So are they in Bing yet?

      Reply
      • Anil Agarwal

        Meta Keyword section carries some weight on Yahoo and Bing search.

        Reply

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