SEO is an on-going process, and it’s done on many level. Here at ShoutMeLoud, I use WordPress as a platform for blogging, and we all know by default WordPress is not SEO friendly. Though, there are easy fixes which makes a WordPress blog search engine friendly. Though, you can’t achieve a search engine friendly Website just with the help of plugins, as there are many factors which helps in proper SEO optimization of a website. Today, I will be sharing few tips and ideas, which I use to make ShoutMeLoud SEO friendly.
If you know, ShoutMeLoud got affected by Panda update, and within 6 month I made 80% recovery. In this process, I learned many new SEO tricks, and you can learn few of them by reading my earlier article on how to recover from Panda effect. Getting back to the topic, SEO happens at three level majorly:
- On Page SEO
- On Site SEO
- Off site SEO
On page SEO and On site SEO, are something that anyone can take care with a bit of SEO knowledge, and most of them can be achieved with the help of plugins.When I started this blog (shoutmeloud) , I never considered SEO optimization. After a while I started reading about SEO and understand that SEO plays major role to drive traffic. Even your blog has more then 10,000 subscriber but after a while, Organic traffic (traffic from search engines) will be the major traffic source for your blog. Right now we receive almost 7000-8000 unique visits daily and most of the traffic is from search engines. I will be explaining the complete process below, and if you have any questions, feel free to ask me via comments:
SEO starts at Content level:
First and fore-most your content is the real SEO. Every first of the month, I lay down content strategy for the complete month, and this starts from researching the keywords. I analyze few of the sites in similar niche, and pick keywords which fits best for ShoutMeLoud audience. I use tools like Google Adword keyword tool, SEMRUSH to find all such content. Ubersuggest is another handy SEO tool, which helps me to get more ideas.
Keywords plays a major role in search engine optimization and one should always optimize their blog title, description and keyword tags. You should read my post on: Importance of Keyword for Search engine optimization
Once I have the content ideas ready with me, it’s time to write content which is not only quality article, but also targeted for certain keyword. I take help of SEOPressor plugin, which let me optimize content for target keywords. This plugin also offers LSI keyword feature, which helps a lot in improving the SEO score of my article.
To add SEO details like Meta Title, Meta description, you can use plugin like WordPress SEO by Yoast.
I started using Thesis WordPress theme and I dumped WordPress SEO by Yoast. Thesis Theme is already SEO optimized and it has inbuilt SEO features like robots meta tag, control site nofollow and dofollow and many more. Update: I won’t recommend Thesis anymore, as Thesis 2.0 is a major disaster. Instead you can grab Genesis, which is currently the best theme framework out there.
Keyword optimization plays a great role to get traffic from search engines and have better ranking in search result.
When I was new with wordpress, I was unaware of usage of categories and I started using lots of categories and useless categories name for every post. Another big mistake which I did with categories was : using more than 1 category for single post. This increased the chance of post duplication. After realizing the importance ofcategory, I changed my permalinks and started using one category per post. I also started using relevant tags to show related articles effectively.
Though I have already made mistakes by putting more than one category for single post, and the best way to get out of it is making my categories Noindex, I added noindex tags to my category and tags archive. Also, to other archives like date based archive, author archive. Another useful stuff which I got to know recently is using anchor text to link back to your article.
Internal linking with anchor text is a good strategy and I use insight WordPress plugin to quickly interlink my blog post. You can use Google analytic to check your keywords for most of the pages. If you don’t know how to use analytic for analyzing your content. Let me know, I will come up with a detailed article on it. Another benefit of linkback is getting good PR into your internal pages. If you are on WordPress you can use WordPress insight plugin.
Alternatively use any related post plugin to link back to your old article. There are many SEO plugins and strategy I use to optimize my WordPress blog for search engine and readers. I will be covering most of them in upcoming posts.
Meanwhile I will love to know your strategy on optimizing your blog for search engine?