My Strategy to Make ShoutMeLoud Search Friendly

SEO is an on-going process, and it’s done on many level. Here at ShoutMeLoud, I use WordPress as a platform for blogging, and we all know by default WordPress is not SEO friendly. Though, there are easy fixes which makes a WordPress blog search engine friendly. Though, you can’t achieve a search engine friendly Website just with the help of plugins, as there are many factors which helps in proper SEO optimization of a website. Today, I will be sharing few tips and ideas, which I use to make ShoutMeLoud SEO friendly.

If you know, ShoutMeLoud got affected by Panda update, and within 6 month I made 80% recovery. In this process, I learned many new SEO tricks, and you can learn few of them by reading my earlier article on how to recover from Panda effect. Getting back to the topic, SEO happens at three level majorly:

  • On Page SEO
  • On Site SEO
  • Off site SEO

On page SEO and On site SEO, are something that anyone can take care with a bit of SEO knowledge, and most of them can be achieved with the help of plugins.When I started this blog (shoutmeloud) , I never considered SEO optimization. After a while I started reading about SEO and understand that SEO plays major role to drive traffic. Even your blog has more then 10,000 subscriber but after a while, Organic traffic (traffic from search engines) will be  the major traffic source for your blog. Right now we receive almost 7000-8000 unique visits daily and most of the traffic is from search engines. I will be explaining the complete process below, and if you have any questions, feel free to ask me via comments:

SEO starts at Content level:

First and fore-most your content is the real SEO. Every first of the month, I lay down content strategy for the complete month, and this starts from researching the keywords. I analyze few of the sites in similar niche, and pick keywords which fits best for ShoutMeLoud audience.  I use tools like Google Adword keyword tool, SEMRUSH to find all such content. Ubersuggest is another handy SEO tool, which helps me to get more ideas.

Keywords plays a major role in search engine optimization and one should always optimize their blog title, description and keyword tags. You should read my post on: Importance of Keyword for Search engine optimization

Once I have the content ideas ready with me, it’s time to write content which is not only quality article, but also targeted for certain keyword. I take help of SEOPressor plugin, which let me optimize content for target keywords. This plugin also offers LSI keyword feature, which helps a lot in improving the SEO score of my article.

Read: How to write SEO optimized content in WordPress

To add SEO details like Meta Title, Meta description, you can use plugin like WordPress SEO by Yoast.

I started using Thesis WordPress theme and I dumped WordPress SEO by Yoast. Thesis Theme is already SEO optimized and it has inbuilt SEO features like robots meta tag, control site nofollow and dofollow and many more. Update: I won’t recommend Thesis anymore, as Thesis 2.0 is a major disaster. Instead you can grab Genesis, which is currently the best theme framework out there.

Image SEO:

For images, I use SEO friendly images plugin to add Image ALT tag, and plugin to reduce the size of my images.

Keyword optimization plays a great role to get traffic from search engines  and have better ranking in search result.

When I was new with wordpress, I was unaware of usage of categories and I started using lots of categories and useless categories name for every post. Another big mistake which I did with categories was : using more than 1 category for single post. This increased the chance of post duplication. After realizing the importance ofcategory, I changed my permalinks and started using one category per post. I also started using relevant tags to show related articles effectively.

Though I have already made mistakes by putting more than one category for single post, and the best way to get out of it is making my categories Noindex, I added noindex tags to my category and tags archive. Also, to other archives like date based archive, author archive. Another useful stuff which I got to know recently is using anchor text to link back to your article.

Internal linking with anchor text is a good strategy and I use insight WordPress plugin to quickly interlink my blog post. You can use Google analytic to check your keywords for most of the pages. If you don’t know how to use analytic for analyzing your content. Let me know, I will come up with a detailed article on it. Another benefit of linkback is getting good PR into your internal pages. If you are on WordPress you can use WordPress insight plugin.

Alternatively use any related post plugin to link back to your old article. There are many SEO plugins and strategy I use to optimize my WordPress blog for search engine and readers. I will be covering most of them in upcoming posts.

Meanwhile I will love to know your strategy on optimizing your blog for search engine?

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Article By
Harsh Agrawal is a blog scientist and a professional blogger. He loves to read & write about Blogging, SEO, WordPress, Make money online & technology. His blog, ShoutMeLoud receives more than half a million PV in a month, and is an award winning blog.

COMMENTs ( 16 )

  1. Sehar Fatima says

    First of all good job, Harsh. You have placed all the information according to the requirement. Unfortunately, i’m still confused after this great share : that how to search keyword and how to place them in the articles. I wrote around 100 articles in back days but none of them are SEO friendly. I seriously need help. Thank You.

  2. Akansh says

    thanks Harsh sir! I try to read your most of the articles.I want to know one thing is there any plugin which can itself give me tips of the internal links.I mean if i have written about 200 posts and now i am creating a new post and want to add some internal links i have to see my all my old post.Isn`t there any way i can simply see the related posts while writing a post in wordpress editor?

  3. AFTAB says

    Dear its really a nice blog all contents are excellent and very much supporting, I am also using wordpress but I am new one and don’t aware with features of wordpress and adsense but I want to learn each and every step of wordpress and adsense. Can you help me in this regard.

  4. mad geek says

    A small question, I have installed All in one SEO plugin which gave me an option to add keywords. What exactly help my post to get searched keywords or tags. Right now whatever tags I am using I also copy paste the same for the keyword. I am a bit confused I hope you could help.

  5. John Chatman says

    Hi Guys,
    First off thanks Harsh for the great post. I am only receiving between 75 -100 hits per day on my blog but am seeing a steady uptick in my daily visitors so SEO has really started to become a real interest for me.

    Can anyone give me a clear explanation of terms “follow, no follow” & “index, no index”.

    Since I have started to being marketing quite a bit with articles I am getting alot of trackbacks to my blog and want to know how those affect my PR. Are they a positive or a negative?



  6. NITYIN says

    Great post Harsh. I did the same mistake earlier of tagging my posts to different categories and had a massive duplication issues with Google. My page rank fell from 4 to 0. I have recently changed domain name for my blog and am in the process of again building my blog.

    You made the categories no follow. So how does Google index your site? I also had done the same and directed Google to Archives but it did not work properly. Had to edit the entire posts myself later to let Google follow the categories for indexing.

    Once again congrats for such a great blog!

      • NITYIN says

        I need a clarification. I now have made categories on posts as “do follow” and “no index” in the Platinum SEO plugin settings. Can I tag my posts to different categories without any fear of duplicate content?

  7. Shahab Khan says

    Great post again.
    Btw tell me one thing said that one should not use more than one categories for one post rite?
    Suppose i am using news as one category and then internet news as another category for the same post, then is it going to cause the post duplication??

    • says

      Yes shahan it will… though depend how you show your category posts..if you use excerpt its a good thing..else you might fall in category of post duplication issue…