When it comes to making money from advertisements, direct advertisement plays a major role. For me, direct advertisement pays more than Adsense or any other ads. Most toughest job is to finding a direct advertisers. Here I’m going to add a review of BuySellAds which is an advertisement buy-sell marketplace. I’m using BuySellAds from last one and half-year and it’s always been one of the highest paying Ad network for me.
BuySellads is an advertisement marketplace where publishers can list their sites and advertisers can come and check the stats and directly buy your advertisement spots. Once, advertisement is sold, you have an option to accept or reject the ad. I will always suggest to accept ads which are relevant to your niche and most important should not be spammy like “free smiley downloads” and similar stuff. The moment, you accept the ads, it will start showing on your site and money will be credited into your BuySelll account.
This is a really nice concept and a useful website for Bloggers and for marketers to find the marketplace for buying advertisements.
Direct advertisement can be acquire by sending personal advertisement email or by using any third party advertisement program to sell advertisement. Such third-party advertisement program create a market place to buy sell advertisement.
Unlike other ad networks, getting approved BuySellAds account is not easy. You need to have a quality website with nice design. If you miss out any of these, your application will be rejected.
Is BuySellAds a free service?
BuySellads works as middle man to process this automatic ad buying and selling and for this, they charge 25% of transaction. Which is fair as many other ad networks charge 30-40%. You don’t have to pay anything to use their service but when an advertiser buys an ad from your site, Buysellads will take 25% as a commission. So, if you are setting up your ad price as $100/30 days, you will be getting $75 into your account. So, you can set the price accordingly. I suggest to start with minimum limit and once 1 ad slot is sold, increase the price by 10%.
Buysellads keeps a percentage of money you made from selling ad as a part of their commission, which is fair enough as instead of keeping your ad spots empty you are making money out of it.
How to use BuySellAds?
Go to Buysellads website and sign up for an account. Add your website and add proper tags and details and submit it. It usually takes 4-5 working days for them to reply to your application. Once your BuySellads application is approved, you can login to buysellads account. Add a Zone: Zone is basically ad slot that you are offering. For example, if you are selling 125*125 ad in sidebar, you can make a zone like: “125Sidebar-Top”.
Here is a screenshot of my BuySellads Zone settings:
How to add BuySellads code to your Website?
Once you have created a Zone, click on Action> Install ad codes. You will find two different codes there. Header code should go in the header of your blog. This code you have to add only one time. Now add the zone code to your sidebar using your WordPress text-widget. You can always use CSS to style your ad zone. If not, you can also use BuySellAds WordPress plugin to quickly add ads into your WordPress site.
You can see also see the stats for BuySellads click which will give you an idea how good and how bad your ad spots are performing and you can play with the placement to increase the CTR and thus increase the price of your ads. Always remember, above the fold ads perform better than below the fold ads.
Ad options under BuySellAds:
BuySellad offers different kind of ad options apart from normal banner. You can offer ad placement for Text ads, Text+image ads, RSS ads and Tweet ad. Tweet ad and RSS feed are recent addition by them. BuySellAds Twitter ad program is similar as Sponsored Tweets program & you can learn more about BuySellAds sponsored tweet program here.
Personally, I recommend you to use Image only ads as they keep your blog design neat and clean. Sponsored tweet program is again highly recommended as most of the time when an advertiser buys an ad space, he also buy a sponsored tweets.
BuySellads offer you payout via PayPal and in a month you can make two checkout. You can use the same funds to buy ads on other site. I would highly recommend you to try this program as after using this program for 1 year, I’m still using it and recommending to others. Sadly, they don’t have any affiliate program for publishers or advertisers.
If you are looking for Adsense alternative programs, I would suggest you to try Infolinks on your blog. Meanwhile, if you don’t like the idea of giving 25% commission to BuySellAds, you can also look into OIO publisher WordPress Plugin but you need to have a popular website, else BuySellads is a nice choice as its marketplace might not keep your website out of ads.
Have you ever used BuySellads of using it? What’s your review on BuySellads? How would you rate it on a scale of 10?
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