Backlink building is one of the essential element for a website to rank higher in Google search. We all know, after penguin update, article directory submission is not that effective, and most of the link builders are jumping into the wagon of guest posting to build links.
There are numerous quality blogs that accept guest post, and many of them have a very strict policy for accepting guest post. Indeed it’s a good approach to be careful with what links you are accepting, but at the same time you miss out a useful post or a way to make money. Specially, Google loves relevant link, and if you are linking out to completely out of niche blog, you might get into trouble.
That’s why many bloggers avoid publishing guest posts from link builders. But that’s not what I do. I allow Link builders to publish posts on my blog but there are certain things I take care of before publishing those guest post. In this article, I will share some of the benefits, and a way that is making me money from guest posting.
Note: This strategy is not for everyone, and certainly you wouldn’t like to risk your authority blog. You can probably create a new blog for this experiment, and you never know how much you will end up earning by accepting guest posts only.
Why I allow Link Builders to guest post on my site?
There are some reasons because of which I allow link builders to guest post on my site. Before stating the reasons, I want to state one thing clearly – I am not forcing you to do the same thing, I was well aware of the fact that my blog will face some SEO issues in future. So if you want to implement the things I mention below, its completely at your own risk.
I get free quality articles:
The so-called link builders are really highly talented. The articles that they present as a guest post are always detailed and no rubbish. If you ask them to give you an SEO-optimized article, they will even do that. When you don’t have any idea of what to publish next, such authors come to your rescue and you might even get some really good ideas for your next blog post. This was the biggest reason why I accepted guest posts as I was unable to produce new and unique content everyday.
I Get more traffic (Visitors)
Before publishing any guest posts, I made sure to check whether that particular person has any social media following or not. My main aim behind this was to see if I can get more visitors on my blog or not. So whenever I accepted guest posts, I clearly mentioned that they have to share the post with their social circle and if I don’t see any sharing from their side, I would delete the posts (I never deleted any posts for this reason).
By asking them to share their own content, I managed to get some more visitors on my blog. If you too accept guest posts then you should ask them to do the sharing, they will surely do that as they can get some more work :)
I make money by accepting guest posts:
Seriously, I received money in return of publishing their guest posts. See, when you get an email from a link builder you know that the link will be pointing to any commercial site. The link builders are not the generous human beings that they will provide their service for free. They are getting a good amount to do that task, to do guest blogging. So if they are getting a good amount of money to publish guest posts on some company’s behalf, I should too get my cut, as my blog is publishing that post. So I always mentioned them about this and to my pleasant surprise, over 70% times I got certain amount of money to publish the posts. Amazing isn’t it?
But you should do this smartly as you can get penalized for selling links. I never understood the Google algorithm thing but it is good to be on a safer side rather than getting penalized. You can know more on how to do this smartly and avoid penalization in detail here.
See as I said before that these were my methods. I don’t know if it can work for you too or I don’t guarantee that Google won’t notice your activities. I made a good amount of money with this method but whenever a genuine blogger approached me for a guest post, I never asked any question and published it directly. It’s all over to you as its your blog and so its your call.
Happy Blogging guys :)
This is a guest post from Arbaz Khan of TheGeekCubes. If you would like to guest post at ShoutMeLoud, check our guest posting guidelines.