In the competitive landscape of online marketing, just having a blog and posting daily isn’t enough. Bloggers want to be recognized within their niche and provide value to their readers, and readers want to engage, feel apart of something, receive value and want results. Live Blogging is one concept that can be used in a bloggers marketing and engagement strategy to grow an audience and build sustainable traffic. Here, we will explore 1.) Differences between video blogging and micro-blogging, and 2.) Live Blogging tools and resources.
Part 2: Live Blogging Tools & Resources
In Part 1: Creating in the moment content, I examined the benefits of live blogging, establishing a live blogging framework and provided some insights on why you should think about using a live blogging event on your blog. One of the issues discussed was that many bloggers and Internet marketers rarely use this marketing strategy correctly, and if they do, it’s done in a haphazard way. This is because many bloggers don’t know of the various tools and resources necessary to make live blogging effective, as well as it’s not organized for the visitors and readers in an efficient manner.
Video Blogging VS Micro-Blogging
There are misconceptions about what live blogging is about. Some people think it involves just, some feel that it is just about Twitter. The fact of the matter is that live blogging is about real-time information distributed over a media platform being updated on a consistent basis, providing a historical record of a specific event. This means, as long as your event is being chronicled in a real-time format focused on a specified event, and updated regularly, you are basically conducting a live blogging event.
Video Blogging, also known as VLog, is simply blogging through video. Since most video may be recorded live, it is usually distributed when it is not live. Platforms such as YouTube, Vimeo, or simply a blogging platform with at least 80% just videos is considered a video blog. This would not be considered live blogging.
Micro-blogging is close to the concept of live blogging, whereas, micro-blogging allowed bloggers to provide instant updates to their readers. People wanted methods and tools to be able quickly push content to their readers at any place and anytime, hence, Twitter.com was born. Other micro-blogging applications include:
- Tumblr.com: Micro-blogging site.
- Collecta.com: Monitors & publishes your streams of data in real time.
- Phreadz.com: Created threaded conversations with your content.
- MyChatBox.me: My Chatbox is a passive micro blogging community that is easy to use and where anyone can start micro blogging right away.
- REvou.com: Create your own custom Twitter site.
Many of these resources are effective not only for generating backlinks, but establishing valuable link juice to your other web properties. In addition, they are used to expand your network of sites and reach additional traffic that you may not have if you were just using your blog.
Live Blogging Applications
Having the right tools is essential if you want to get the job done efficiently and effectively. When it comes to live blogging, there are a variety of tools; it really comes down to how you are using them and when.
To establish a live blogging strategy on your blog, you may want to explore a variety of tools and resources. It is recommended that you utilize a combination of tools and resource applications such as podcasts, photo sharing, social networks, video blogs, email, and micro-blogging platforms all with a focus on a specific event.
ScribeFire.com: This tool is a Firefox web browser plugin extension that allows you to quickly and easily post to your blog. You are able to drag and drop text from pages that you are browsing and post directly to your site.
- Live Blogging Use: Use this if you are holding an event, and conducting research. Give your readers up to date and timely information, as well as sourced information about your topic or event.
Live Blogging: Live Blogging is a WordPress plugin that allows you to insert micro/live blogs into posts with automatic updating of the content.
- Live Blogging Use: For example, if you were covering a sporting event, and wanted to give your readers updated posts all within the same post you can use this WordPress plugin to created “time based” posts. Rather than have 20 separate posts, you can have 1 post that is “live”, and each update gives you a specific time.
CoverItLive: CoverItLive is a hosted service for blogging events in real time, or “live blogging.” It’s a useful tool for people covering major industry events, speeches, sports, and more. It has features that integrate LiveStickam.com, Ustream.com, and Livestream.com.
- Live Blogging Use: Use CoveritLive seamlessly with Twitter, WordPress, YouTube, and other third-party applications. Additionally, use the CoverItLive console to embed your live event right into a specific page or post. This will be an area where you control your event and readers have a specific place to engage with you.
Scribble Live: ScribbleLive.com enables real-time journalism and audience engagement. You always have full editorial power and reader retention within your branded web site and everything you do is live. Note: This is a paid service platform; however, you do get a 30 day free trial.
- Live Blogging Use: Create content with out you hitting save, and without your readers hitting the refresh button. You can email text, or send photos from your iphone and your blog will update automatically. Uses actual html pages to set up your live blogging event. You can use web cams, videos, start and stop timers, embed videos, and more.
Seesmic.com: Seesmic is a social software application site offering Seesmic Desktop, an Adobe Air application that integrates multiple Twitter accounts and your Facebook account and Facebook pages. Seesmic also offers a browser based client for Twitter.
- Live Blogging Use: Follow your updates on multiple social networking platforms such as Twitter, Facebook and LinkedIn accounts at the same time. Monitor your lists, run searches and share what you are doing through applications such as Ping.fm
Qik.com: Allows you to share live video with your friends and community with your mobile phone.
- Live Blogging Use: Get real time interaction with your customers and with your event through your phone. Be anywhere and connect with your visitors.
Ustream.com: Free broadcasting and viewing platform that integrates with Twitter, Facebook, MySpace & AIM.
- Live Blogging Use: Many Internet marketers use Ustream as their video platform of choice to launch new products. Easily integrates into WordPress and into websites.
Livestream.com: A live streaming utility that allows for social broadcasting. Viewers can comment, blog, and interact with you in real time, live.
- Live Blogging Use: Today, you can integrate this into Facebook. Now, you have the power of confirmed real people, engaging with you in real-time. The power of lead generation has increased 100 times.
Stickam.com: A live video streaming service and social networking community.
- Live Blogging Use: Easily add this feature to your Facebook profiles.
Justin.TV: The largest online community for people to broadcast, watch, and interact around live video.
- Live Blogging Use: Quickly create a webcam show with a 3-step process using your computers webcam.
Twitter.com: A social networking and micro-blogging platform.
- Live Blogging Use: Great for giving short updates. Easily integrated into your blog as a widget or even within posts. Scalable and user friendly.
Other tools you can use are video commenting applications such as Riffly.com and Blipback.com. These are great additions to your blog, whereas, it will allow your readers to engage directly with you and show that they are real.
Now you know about the various tools and resources you can use to hold a live blogging event. Next, I will be providing details on how you can implement a live blogging strategy in your blog. I will discuss details on which tool is the best to use and when, so that you can have a successful live blogging event.
What tools, software or resources do you use to communicate with your readers? (Besides your blog and Twitter?) Let us know what tools you used, and what the results were.
Be on the lookout for the next part of my series: Executing A Live Blogging Strategy: Part 3: Implementing Live Blogging Tactics to increasing your sales and traffic. If you missed the first article in the series you can check it out here: Executing A Live Blogging Strategy:Part 1