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Keyword Research: First Step to a Successful Website

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Keyword Research: First Step to a Successful Website

Keyword research is the first step that come into the mind of every internet marketer while he is on the process of creating a website. Keyword research seems to be very easy, but it’s not actually though. Searching for proper and correct keywords for your website is very important because it’s the keywords which will bring traffic to your website. I would recommend using google keyword tool for searching valuable keywords. There are other tools in the market too but google keyword tool is the best free tool among all these.

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Here I’m going to mention the process through which you should carry your keyword research process..

Creating a list -

Select the niche which you want to target and go to google keyword tool and search for the high paying and low competitive keywords. Make a list of such keywords. Keep in mind the keyword you are selecting should have at least 8000 searches per month (Exact searches not the broad of phase). In addition to the global exact searches, CPC of the keywords should be more than $1.

Remove the unwanted keywords – Google keyword tool sometime results out some misspelled keywords as well as some keyword which do not make sense. Remove these keywords from your list.

Check the Competition of keywords -

Search your selecting keywords in the google and analyse the top 5 website. You can analyze them according to the page rank they have. More page rank of the website, harder to defeat them.

Creating long tail keywords –

Select the high paying and high searched keywords and make a long tail keywords of them. This is the ultimate way to get little traffic to your websites, from those long tail keywords obviously.  For ex – If you have keyword “teeth ache”, you can create long tail keywords like “How to tackle teeth ache” or “How to cure teeth ache” etc. More over with new Google Instant search feature, long tail keywords are more effective.

Attack the keywords –

Write high quality articles on the keywords. Your keyword density in the article should be somewhere between 2-4%.. Don’t over stuff your articles with lots of keywords, it seems kind of spam in Google’s  eye (keyword stuffing). You can use plugin like SEO scribe or keyword density checker WordPress plugin to check the effectiveness of your keywords. Alternatively you should try getting backlinks for those post using the same keyword as anchor text from other high PR sites.

Do let us know if you use any keyword research software to find the best keyword for your next blog post?

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Article by Aakash Gupta

Aakash has written 3 articles.

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{ 10 comments… add one }

  • John McNally

    Thanks for a great Keyword post Aakash, which was all the better for being short. 8)

    I have got Market Samurai for keyword research, but it has so many functions it seems very compicated to use. I shall look for your 8,000 searches and $1 keywords, and then create longtail keywords as you suggest. I like simple strategies. :-)

    Thanks again Aakash, I shall be back for more.

    John

    Reply
  • Jens P. Berget

    Great article. I have just signed up for Keyword Country, and I’m looking forward to do some research myself.

    Reply
  • Meezan Rahman

    You have stated that the keyword I’m targeting should have 8000 searches per month. Is it “global monthly search” or “local monthly search”?

    Thanks in advance.

    Reply
  • Roy Scribner

    Those are good points, Aakash – especially about focusing on the long tail. I have had a lot of success with that, even over some high ranking sites.

    Reply
  • mahesh

    Can u plese give me idea’s how to create long-tail keywords.Any free keyword toll to create long tail keywords.(except adwords tool)

    Reply
  • Bhaveek

    how can I find which keywords can give highest CPC.
    thanks in advance.

    Reply
  • TechChunks

    With the increasing competition in the field, it is becoming harder day by day to arrive at the right key words for your next blog. Thanks to the tools like these which come as a solace.

    Reply
  • Kimi

    I should learn more about the value of CPC since my adsense earning is low lol..

    Thanks for the share, the first point i shall pay attention more.

    Reply
  • Chetan Bhasin

    Dupe free pro is another software which can analyze keyword density. Also, it helps to compare two posts from a link or text to check weather search engine will recognize it as plagiarism or not. This is not an ultimate research software but at least it is one of the other free tool available on internet which I think can be useful for many bloggers.

    Reply
  • shashank

    THis is a really cool post on all about Keywords !
    In this blog i came across his new plugin keyword density,gonna try that asap!
    thanks for this aakash!

    Reply

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