Keyword research is the first step that come into the mind of every internet marketer while he is on the process of creating a website. Keyword research seems to be very easy, but it’s not actually though. Searching for proper and correct keywords for your website is very important because it’s the keywords which will bring traffic to your website. I would recommend using google keyword tool for searching valuable keywords. There are other tools in the market too but google keyword tool is the best free tool among all these.
Here I’m going to mention the process through which you should carry your keyword research process..
Creating a list -
Select the niche which you want to target and go to google keyword tool and search for the high paying and low competitive keywords. Make a list of such keywords. Keep in mind the keyword you are selecting should have at least 8000 searches per month (Exact searches not the broad of phase). In addition to the global exact searches, CPC of the keywords should be more than $1.
Remove the unwanted keywords – Google keyword tool sometime results out some misspelled keywords as well as some keyword which do not make sense. Remove these keywords from your list.
Check the Competition of keywords -
Search your selecting keywords in the google and analyse the top 5 website. You can analyze them according to the page rank they have. More page rank of the website, harder to defeat them.
Creating long tail keywords –
Select the high paying and high searched keywords and make a long tail keywords of them. This is the ultimate way to get little traffic to your websites, from those long tail keywords obviously. For ex – If you have keyword “teeth ache”, you can create long tail keywords like “How to tackle teeth ache” or “How to cure teeth ache” etc. More over with new Google Instant search feature, long tail keywords are more effective.
Attack the keywords –
Write high quality articles on the keywords. Your keyword density in the article should be somewhere between 2-4%.. Don’t over stuff your articles with lots of keywords, it seems kind of spam in Google’s eye (keyword stuffing). You can use plugin like SEO scribe or keyword density checker WordPress plugin to check the effectiveness of your keywords. Alternatively you should try getting backlinks for those post using the same keyword as anchor text from other high PR sites.
Do let us know if you use any keyword research software to find the best keyword for your next blog post?