Instagram is a popular social networking site among millennials, which is what makes it a hot social media site for brands. This is one of the biggest reasons that you find most of the popular & upcoming brands being so active on Instagram.
Earlier, I have shared a pretty amazing desktop-based tool called Gramblr, which lets you schedule updates on Instagram from your desktop. Today, Buffer (the popular social media management app) added support for Instagram.
Considering the popularity of Buffer, this update is not only huge, it’s also useful for an end-user like you and me.
What’s great about this integration is the update is available for free & pro users.
Unlike other Buffer integrations which work on complete automation, the Instagram + Buffer integration is semi-automatic.
The below image will give you an overview of this new workflow for Instagram automation using Buffer:
And here is a video to learn more about the new Instagram + Buffer integration (they are calling it “Instagram Reminders”):
How To Automate Scheduling Instagram Updates on Buffer
Again, this feature is available for free & paid users.
However, free Buffer users can add only one Instagram account whereas paid users can add multiple Instagram accounts. If you are completely new to Buffer, you should read this review post to learn how Buffer can help you in social media marketing.
After that, go ahead and create a free account on Buffer.
Log in to your Buffer account & click on “Connect a Social Network” to link your Instagram account.
Here is the direct link (use it once you are logged in).
Click on “Connect” beneath “Instagram Reminders” & this will take you a page where you need to authenticate your Buffer account’s access to Instagram:
Click on “Authorize” & this will finish the integration.
Now, the first thing you need to do is set up the scheduling time:
If you have never done this before, watch the below video to understand the automated scheduling feature of Buffer:
Once you have set up the scheduling, the real task starts. Now you can start adding updates for your Instagram account (refer to below screenshot).
At the scheduled time, you will receive a push notification on your smartphone (you need to have the Buffer app installed on your device) to publish the post.
Here is a screenshot to help you understand the workflow:
Once you click on the push notification, it will take you to another page where you can click on “Open in Instagram”:
This will open the posting page & the image will be automatically added. Tap on the text area & click on “Paste” to add the text that you added at the time of scheduling your Instagram post.
It’s good to have this Instagram feature added on Buffer, but this doesn’t solve the need for full Instagram automation. But, something is better than nothing.
You should also check out these popular Instagram apps for various automation & analytics features.
While we are talking about Instagram automation, here are few of my favorite IFTTT recipes to help you get a few things done:
- Recipe 1: This will help you post Instagram pics on Twitter as a picture.
- Recipe 2: Share your Instagram pics on Medium.
- Recipe 3: Automatically post your Instagram photos to Tumblr.
- Recipe 4: Auto-create a blog post on WordPress when you publish a new Instagram pic.
Well, overall it’s a welcome integration & as a pro user of Buffer, it’s going to be handy for me. At the very least, this will ensure that I can post at least one useful update every day.
Are you using this new feature of Buffer to auto-schedule your posts? Let me know in the comments section.
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