Ranking #1 in Google search is the best thing that can happen to your blog and it’s not impossible but it’s not so easy. Now, what to do when you are ranking on first page but not in top 3 search engine positions, how could you use that rank to get more click through rate than first few positions. There are few techniques and ways which you can implement on your blog post to get higher CTR from Google search. I have tried and tested few of these factors and it worked for me, and I’m sure it should work for you too.
Here I’m sharing few ways which I have implemented in past few months and it will help you to get more search engine click to your Blog. This is specifically for Google search, as it’s most popular search engine and probably most profitable.
Tips to increase Click through rate from Google Search Engine:
Star Rating in Google search:
Showing star rating in Google search is a powerful way to get more CTR. It not only makes your results stand out in search engine, it also helps in getting clicks. It offers more information in search engine and hence helps in driving more traffic to a webpage.
If you write review articles, which could be Webhosting or Web apps review, you can use Google Rich Snippet star rating to make your reviews stand out. These star rating works as ranking the product you are reviewing, and they easily stand out. With star rating, you can easily make your review article stand out even in competitive Keyword results. AuthorHReview is the best plugin for showing star rating in search and also add a review box in your blog post.
Along with star rating, you can also add a nice call to action button at the top or end of the article that will help you to get more CTR to product you are endorsing. If you are a tech blogger or Blogging on any niche, and you review services, product, apps, mobile phones use this plugin and you can notice a great increment in Google search CTR to your Blog.
Remove date from Google SERP’s:
Dates are very useful for readers to know when a Blog post is written and it helps them to determine the recency of an article. But when you have an old blog and despite writing evergreen content, you may notice poor CTR from Google search due to dates in Google Serp’s. I have mentioned about the same in my Google Panda recovery guide.
You can make tweaks show dates in posts but hide it from Google search. What I did on my blog is, I show last updated post time in search or even in the post. I have a habit of constantly updating my old posts to keep them uptodate, and this works great. If you have been noticing poor CTR for old blog posts, my recommendation would be remove the dates from Google SERP’s for your blog posts, and notice the difference.
Meta description and Meta title:
This should be first tip here but being one of the oldest, I put it in last here. Google and most of the other search engine uses your Meta title and Meta description to show information in Google search. Writing a call to action Meta title will not only help to get better CTR, but writing a detailed meta description along with Keyword will help you to get better ranking.
You can use plugins like WordPress SEO by Yoast or if your theme offers post SEO options, you can use it to write Meta-post titles and description that will help you to increase Google search CTR.
There are other factors like Google plus likes, using video thumbnail, instant preview also helps in maximizing CTR from Google search. But for now, if you implement above latest SEO techniques on your blog, you will be making your blog post listing stand out in Google search.
Do let me know if you use any other technique that helps you to get better CTR from Organic search? If you find this article useful, don’t forget to share it on Facebook and Google Plus.