When ever it comes to online advertising, Banner advertisement is always the preferred way to market your brand. I have seen many marketers talking about that banner advertisement is not effective, and I believe that’s not true. When it comes to branding, banner advertisement is always one of the most effective way to market your service or just to make people know your brand. What really matter is design of your banner, but we will talk about some other time. For now, let me put some points to make you understand the importance of banner advertising.
Why Banner Advertising is Important For Your Brand
Advertisement banner plays a major role in brand awareness. Suppose you start a web hosting company or a SEO company, but how people will know about it. There are various ways you can market your company but what really matter is the trust factor. People remember and trust the brand they see everywhere. These days ad retargeting let your target customer sees the ad everywhere they go.
When you put an ad banner on a Website prominent space, regular reader remembers the brand name and start trusting it. Ofcourse it’s important for you to place ads on websites which have authority and similar to your niche. Another important factor to remember is landing page, as it should be well-optimised. This technique is being implemented by Dreamhost in a fantastic way. Click on this link and you will know that they have designed this landing page especially for ShoutMeLoud readers. It might take some time but people will start recognizing your brand. And you should blend your banner advertisement with other form of online marketing.
The best example is the squeeze page created by affiliate marketer. Such pages are good enough to make user sign up for the product.
While advertising for your brand you need to take care of few things :
- Attractive Banner
- Niche advertisement
- Landing pages.
A banner should be tempting enough that user will click on the advertisement. Along with it, make sure that user should understand what they are clicking on. You can see such example on direct advertisement banner at the lower right side of this blog.
Another important aspect is using different advertisement banner on different websites, this will help to avoid ad blindness.
While finding an advertisement for your brand or product, try to stick to your niche. For an example if you have a SEO company or web hosting company, a blog on Technology, Blogging or SEO will be the best option, instead of a high traffic blog on dogs and pets.
As explained above, landing pages should be simple and attractive so that user will understand in a glance that what they are looking at. If you are proving them a landing page with lots of unrelated material, despite of huge investment, your conversion will be very less.
What do you think? Despite of ad blindness, banner advertisement plays a role for brand awareness or is it a waste of money?
Do you advertise your blog? If yes, what things do you consider the most?