From last few days I have been reading many posts on why banner and advertisement are out thing. One common reason given by them as ad blindness. Though ad blindness concept is very true, but it holds usually for a banner which has been used zillion of times everywhere.
Simple Reason why you should consider banner advertisement
Advertisement banner and review posts still play a major role in brand awareness. Suppose you start a web hosting company or a SEO company, but how people will know about it. You may tweet about it or may ask your friends to Tweet or publish it on facebook. Though people will see this once and will forget about it. But when they see your advertisement on other blogs or website , this will create a brand awareness.
It might take some time but people will start recognizing your brand. One thing which is a requisite here is your advertisement landing page. When readers click on your advertisement and come to your service page, make sure they can navigate the page in one glance, and they will understand what it is all about.
The best example is the squeeze page created by affiliate marketer. Such pages are good enough to make user sign up for the product.
While advertising for your brand you need to take care of few things :
- Attractive Banner
- Niche advertisement
- Landing pages.
Attractive Banner
A banner should be tempting enough that user will click on the advertisement. Along with it, make sure that user should understand what they are clicking on. You can see such example on direct advertisement banner at the lower right side of this blog.
Another important aspect is using different advertisement banner on different websites, this will help to avoid ad blindness.
Niche advertisement
While finding an advertisement for your brand or product, try to stick to your niche. For an example if you have a SEO company or web hosting company, a blog on Technology, Blogging or SEO will be the best option, instead of a high traffic blog on dogs and pets.
Landing Page
As explained above, landing pages should be simple and attractive so that user will understand in a glance that what they are looking at. If you are proving them a landing page with lots of unrelated material, despite of huge investment, your conversion will be very less.
What do you think? Despite of ad blindness, banner advertisement plays a role for brand awareness or is it a waste of money?
Do you advertise your blog? If yes, what things do you consider the most?
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Article by Harsh Agrawal
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{ 17 comments… read them below or add one }
I think banner advertisement can be effective, but like you said, people get sick of seeing the same banner over and over. Thus, it is important to change the look of your banners around. Definitely not a waste of money, if you are advertising in the right places.
.-= The Gooroo @ iBlogPlanet.com ´s last blog ..iBlog Movie Review “ Dog Day Afternoon =-.
That’s true the Gooroo and every one like changes. So rotating banner could be a great idea here.
Of course,
Banner advertisement is the good source for brand promotion and brand visualization.
.-= Surender Sharma ´s last blog ..Measure the Success of your Blog =-.
Nice article. Banners are a good means of advertisement. But I don’t like banners too much.. for my site and on other’s site too. i like to do away with those glittery sorts of banners which will drive your visitors away instead of bringing them over again.
.-= Neeraj Joshi ´s last blog ..Switch among tabs in a single browser window | Opera, Internet Explorer, Firefox =-.
They drive away the traffic but also a very stable and good source of income. More over If your advertisement are related to your niche, it will be helpful for your readers.
I think there are better methods to get people to notice you. Bribe some bloggers to write about you by sending them a product or let them try your service for free. This method have been used for several years and has become very common thanks to internet.
With that said I agree that banners can be great for brand awareness. Once people know about you, you need to get out there and remind them about you. Which you can do with banners.
.-= Stefan ´s last blog ..How to Get Free Content From Experts =-.
That;s true Stefan , giving any one try the service for free is like a buying a free promotion for your service. I seldom get such email from many web hosting and other product. few days back namecheap offered me a free domain and without even asking, I wrote a review for them.
Though a prominent banner and logo are always useful for long run. Imagine Google logo or Windows logo and banners.
If you are interested in gettings things for free one idea would be to contact a company through mail and ask them to send you a specific product. Or maybe just ask to lend it to write a review. After some time others will probably send you free stuff to try.
.-= Stefan ´s last blog ..How to Make the Most of Your Comments =-.
I personally feel that 125×125 banners and 336×280 large rectangle ads on blogs can add a lot of value to your brand building. The blindness is mainly with the 468×60 ad that nobody even cares to look in these days.
I like ZK’s large rectangle ad on Shanker’s blog… I am sure he must be getting more hits on it than the smaller banner.
As for me, I do not really do a lot of brand building… In fact, I never spend money to advertise my blog. It’s mainly a personal choice along my MMO goals – basically not to spend a dime on promotion though returns also could be lower due to that LOL
.-= Ajith Edassery ´s last blog ..Sitelinks: Google could do more about it =-.
I have a different opinion on this. It’s true 468*60 banners are the most ignored and had the worse CTR but still they are better for brand awareness. if you have a very bright and catchy banner flashing at the top of blog (468*60) with time , people will start memorizing that banner and brand. Despite of poor CTR that advertisement banner will serve its purpose “Brand Awareness”.
Definitely banner adverts do add brand value to your portal,but again ad blindness is something which deteriorates your brand in a long term.
@ajith 125×125 banners and 336×280 large rectangle ads ..these are perfect one.
You must stick to your expertise field only(niche advertising)and change your ads after couple of months.
.-= djashish ´s last blog ..Life time opportunity to meet Miss Universe 2009 =-.
A Great example is Hostgator who keep changing there banner and has variety of advertisement running. Which make them catchy and interesting.
well in my view, banner advertisement is the best ever thing after Adsense for a blogger if he wants to earn money
.-= IndianCashMaker ´s last blog ..IndiBlogger- Must Use Blog Directory for Every Indian Blogger =-.
Indiancashmaker I think you forget to read the post, we are talking about banner advertisement as Brand awareness, We will cover the banner advertisement for money in upcoming post
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banner advertisement is best way to brand urself and earn money online by generating good traffic
.-= Atul ´s last blog ..10 Home Remedies To Avoid Swine Flu =-.
Thats True Atul. Thanks for your comment.
banner advertisement can be effective when you choose the right place for put you advertising, I didn’t advertise my blogs widely but I have used the 125×125 and 468×60 ads before!
Thanks for the great information on your post!
.-= Hesham ´s last blog ..How to design a T-Shirt with your Logo or Brand by Asking a Question at Mahalo Answers? =-.