Importance of About Page for your Website
On any Website/Blog, we need to have multiple pages. There are many pages which should be part of any website. For example, about me, Contact, Privacy, TOS and many other such pages. Have you ever thought of Importance of About Page for your Website? You might find, people who love to have a fancy homepage, a service page and contact me page, but they completely forgot about one such page call about me.
What is About Page?
An about page of a website contains some important information about your Website/Service or organization. This single page speaks about Who you are, what you do and why this website. This is a place where you talk about your company and show your achievement and strong points. Of all the elements of a website, About us Page is one of the most important element.
If you will check your stats program like Google analytic, you will realize your about me page might be one of the most viewed page of your site. This shows, how important an about me page is and people are trying to know more about you from about me page. Most of the bloggers and webmasters write About me page on the initial days and with time they never update it. This is one big mistake which you are doing in order to win the trust of your readers or potential customers.
For an example, a company about us page can have:
When company was founded, Where is company located, company vision, company headcount, and more information about company in brief. Always, remember an about me page should be short, precise and up to the mark. Since, it’s one of the most viewed page of any website, you might like to redirect your readers/customers to the other strong pages of your Website. For example, resource page and so on.
What is an ideal About me page?
We have already talked a lot about Importance of about page above and now lets discus something about what all About me page should have. We have already taken an example of a company about page above and lets talk about a Website or blog.
Before you start writing anything on your About page, always remember it’s a point of connection between your readers and you. So, you might like to maintain the human touch, add some funny comments and also maintain the professionalism at the same time. You can start with your blog foundation, vision, what do you do, and what action they can take next.
Next you can add some information about founder of the website and if you work in a group, you can link to Staff/members page of your Website. This way, readers can know more about your team. Make sure to add links to your professional social networking profile where ever possible. This way, your reader can connect you personally.
An ideal about me page should have something about you. Not your personal stuff that you like these movies and listen to particular rock band. Leave all these for your social networking website profile. Write something related to your education, why you started this blog, add a picture of yours. You should write about your passion, your goals and some thing about you, that adds personal touch. The whole idea is to, give a clear picture about your blog and about the blog admin to the reader. Specially, for local readers conversion for such personalized about me page is very high.
While writing an about me page, think from a reader perspective and think, what he will be expecting out of an ideal about me page. He might be interested to connect with you via various social networking website. If not all , add two three way of communication or link to your contact page.
How you can get more personal with your reader?
You can add a snippet of your about me page in your sidebar or footer. Chances are some reader might be too lazy to click on your about me page, but if they read something about you, you might get an extra click on your about me page.
Do let us know if you ever thought about important of about page for any Website? Have you optimized your about us page on your site? What do you think an ideal about page should have?
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