We often encounter a beautiful, fancy homepage with an awesome service page and “contact me” page, but when it comes to the “About Me”page, you find an awful and loosely written page.
Of the many elements of a website, the “About Me” page is among the most important. Read this post to know why it is important to have an awesome”About Me” page and how you can build one.
Update (May 2016 ): Here is a free plugin which lets you design a great looking “About” page.
Why should you have an awesome “About Me” page?
Defines the personality of the blog
An “About Me” page is the foundation of the site. This single page tells the reader about you — who you are, what you do and what this blog is all about.
It contains some important information about your website, service or organization. This is a page where you tell the readers about your company and describe your achievements and strong points.
In the way of an example, a company’s “About Us” page might contain the following information:
When the was the company founded, where the company is located, the company vision, number of employees, achievements and goals, and more information about the company in brief.
You can begin with something about yourself, your blog’s foundation, your achievements and vision for the future, what do you do, and what action they can take next to benefit most from visiting your blog/site.
People wants to connect with real people
If you check your stats using Google Analytics, you will see that your “About Me” page may be one of the most viewed pages of your site. This shows that people are interested in knowing more about you. The way they seek this information is by consulting your “About Me” page.
For this reason, you should maintain a human touch, perhaps adding some humor or a personal flair while maintaining a clear level of professionalism is recommended.
If a group of people are involved in your company, you can link to a page of your website that introduces your colleagues. This will allow readers to know more about your team/company.
They also might be interested to connect to you via social media. If not all, add two -three way of communication or link to your contact page.
Builds authority of the site
Including Testimonials and videos in your “About Me” page helps you to gain an authority in your niche. Whether you have been featured in some famous journals or newspaper like Forbes, Huffington post or have received an award for your work, don’t hesitate to mention it. People love learning from the best.
Most important; update your “About Me” page to reflect current information about you and/or your company. Otherwise ,your blog will be counted as dead.
It acts as a landing page
Since your “About Me” page is among the most viewed pages of your website, you should use it to direct your readers/customers to other important pages of your website, such as your social media pages or any other resource page, for example.
Here is an example of an “About Me” page from ShoutMeLoud:
Like every other page, your “About Me” page should also have a Call To Action. Decide what action you want your readers to take.
How can you get more personal with your readers?
You can add a snippet of your “About Me” page to your sidebar or footer.If there are readers who are too lazy to click on your “About Me” page, they might read a short snippet about you and be compelled to click on your “About Me” page, thus generating another click for that page.
Most importantly, “About Me” page is not about you, it’s about your readers.
Use our comments section below to let us know if you have ever thought about the importance of the “About Me” page of any website.
Have you optimized your “About Us” / “About Me” page on your site recently?
What do you think an ideal “About Me” page should look like?