On any website/blog, there are certain pages which are essential to the foundation of the site. These are pages which should be a part of any website. For example, About Me, Contact, Privacy, TOS and other such pages.
Have you ever given consideration to the importance of the “About Me” page of your Website? Sometimes we encounter a beautiful, fancy homepage with a service page and a “contact me” page, but the site designer has completely ignored the “About Me” page. This is a mistake, and in this post I am going to illustrate for you the importance of a website’s “About Me” page.
May 2016 Update: Here is a free plugin which let you design a great looking about page.
What is an “About Me” page of a blog?
An “About Me” page of a website contains some important information about your website, service or organization. This single page tells the reader about you — who you are, what you do and why you have created this website. This is a page where you tell the reader about your company, and describe your achievements and strong points. Of the many elements of a website, the “About Me” page is among the most important.
If you check your stats using a program like Google Analytics, you will see that your “About Me” page may be one of the most viewed pages of your site. This shows you just how important your “About Me” page is, and tells you that people are interested in knowing more about you. The way they seek this information is by consulting your “About Me” page.
Many (if not most) bloggers and webmasters write an “About Me” page in the early days of the development of their sites, but they never update it as time passes. This is a mistake, as your “About Me” page is a site feature which helps you to win the trust of your readers and potential customers, and it should be updated to reflect current information about you and/or your company.
In the way of an example, a company’s “About Us” page might contain the following information:
When the was the company founded, where the company is located, the company vision, number of employees, achievements and goals, and more information about the company in brief.
Remember that your “About Me” page should be short, precise and to the point. Also, since your “About Me” page is among the most viewed pages of your website, you may wish to use it to direct your readers/customers to other important pages of your website, such as a resource page, for example.
Here is an example of an “About Me” page from ShoutMeLoud:
What is an ideal “About Me” page?
Now that we understand the importance of any site’s “About Me” page, and we’ve looked at a couple of examples of the kind of information an “About Me” page should have, let’s discuss some of the essential elements of any “About Me” page.
Before you start writing anything on your “About Me” page, remember to think of this particular page as a point of connection between you and your readers. For this reason, you will want to maintain a human touch, perhaps adding some funny comments or a personal flair while also maintaining a clear level of professionalism. You can begin with something about yourself, your blog’s foundation, your achievements and vision for the future, what do you do, and what action they can take next to benefit most from visiting your blog/site.
In addition to information about the founder of the website, if a group of people are involved in your company you can link to a page of your website that introduces staff members, etc. This will allow readers to come to know more about your team.
Make sure to add links to your professional social networking profile wherever possible. This way, your readers can connect with you personally.
An ideal “About Me” page should say something about you. By this I do not mean your personal likes and dislikes such as certain movies and rock bands. Leave these types of interests for your social networking website profile. Instead, write something related to your beliefs, your education, why you started this blog, and perhaps add a picture of yours’. Write about your passion, your goals, and other things that add a personal touch. The idea is to give the reader a clear picture of you and your blog or website, and why you started the site they are viewing.
While writing an “About Me” page, think from a readers perspective and think, what he will be expecting out of an ideal “About Me” page. He might be interested to connect with you via various social networking website. If not all, add two -three way of communication or link to your contact page.
How can you get more personal with your readers?
You can add a snippet of your “About Me” page to your sidebar or footer. Chances are there are readers who might be too lazy to click on your “About Me” page, but if they read a short snippet of interest about you, they might be compelled to click on your “About Me” page, thus generating another click for that page.
Use our comments section below to let us know if you have ever thought about the importance of the “About Me” page of any website.
Have you optimized your “About Us” / “About Me” page on your site recently?
What do you think an ideal “About Me” page should look like?