What is the Importance of an “About Me” Page for your Website?

On any website/blog, there are certain pages which are essential to the foundation of the site. These are pages which should be a part of any website. For example, About Me, Contact, Privacy, TOS and other such pages.

Have you ever given consideration to the importance of the “About Me” page of your Website? Sometimes we encounter a beautiful, fancy homepage with a service page and a “contact me” page, but the site designer has completely ignored the “About Me” page.  This is a mistake, and in this post I am going to illustrate for you the importance of a website’s “About Me” page.

What is an “About Me” page of a blog?

An “About Me” page of a website contains some important information about your website, service or organization. This single page tells the reader about you — who you are, what you do and why you have created this website. This is a page where you tell the reader about your company, and describe your achievements and strong points. Of the many elements of a website, the “About Me” page is among the most important.

If you check your stats using a program like Google Analytics, you will see that your “About Me” page may be one of the most viewed pages of your site. This shows you just how important your “About Me” page is, and tells you that people are interested in knowing more about you.  The way they seek this information is by consulting your “About Me” page.

Many (if not most) bloggers and webmasters write an “About Me” page in the early days of the development of their sites, but they never update it as time passes. This is a mistake, as your “About Me” page is a site feature which helps you to win the trust of your readers and potential customers, and it should be updated to reflect current information about you and/or your company.

In the way of an example, a company’s “About Us” page might contain the following information:

When the was the company founded, where the company is located, the company vision, number of employees, achievements and goals, and more information about the company in brief.

Remember that your “About Me” page should be short, precise and to the point. Also, since your “About Me” page is among the most viewed pages of your website, you may wish to use it to direct your readers/customers to other important pages of your website, such as a resource page, for example.

Here is an example of an “About Me” page from ShoutMeLoud:

ShoutMeLoud About page

 

What is an ideal “About Me” page?

Now that we understand the importance of any site’s “About Me” page, and we’ve looked at a couple of examples of the kind of information an “About Me” page should have, let’s discuss some of the essential elements of any “About Me” page.

Before you start writing anything on your “About Me” page, remember to think of this particular page as a point of connection between you and your readers. For this reason, you will want to maintain a human touch, perhaps adding some funny comments or a personal flair while also maintaining a clear level of professionalism. You can begin with something about yourself, your blog’s foundation, your achievements and vision for the future, what do you do, and what action they can take next to benefit most from visiting your blog/site.

In addition to information about the founder of the website, if a group of people are involved in your company you can link to a page of your website that introduces staff members, etc. This will allow readers to come to know more about your team.

Make sure to add links to your professional social networking profile wherever possible. This way, your readers can connect with you personally.

An ideal “About Me” page should say something about you.  By this I do not mean your personal likes and dislikes such as certain movies and rock bands. Leave these types of interests for your social networking website profile. Instead, write something related to your beliefs, your education, why you started this blog, and perhaps add a picture of yours’. Write about your passion, your goals, and other things that add a personal touch. The idea is to give the reader a clear picture of you and your blog or website, and why you started the site they are viewing.

While writing an “About Me” page, think from a readers perspective and think, what he will be expecting out of an ideal “About Me” page. He might be interested to connect with you via various social networking website. If not all, add two -three way of communication or link to your contact page.

How can you get more personal with your readers?

You can add a snippet of your “About Me” page to your sidebar or footer. Chances are there are readers who might be too lazy to click on your “About Me” page, but if they read a short snippet of interest about you, they might be compelled to click on your “About Me” page, thus generating another click for that page.

Use our comments section below to let us know if you have ever thought about the importance of the “About Me” page of any website.

 Have you optimized your “About Us” / “About Me” page on your site recently?

What do you think an ideal “About Me” page should look like?

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.

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COMMENTs ( 20 )

  1. sudha says

    Its always Good To give Some Basic Details Which Could Be interesting In some way,
    To Be professional In blogging i think Its best To start From Your About Me Page So that You can Even present Is any Firm Ask about Your Site

  2. Nikhil Varma says

    I was not having an About Page when I started my blog because I did not want to show off my name and photo. But later as part of the customary practice I added an about page and it showed the result. The reason (as I had mentioned in a Problogger article) why it turned out better for me could be because I had written a story which my dad had told as well. It conveyed the theme of the Blog well. Readers love stories rite..

  3. crazy blogger says

    Good post,every blogger should link about me page to his blog as other bloggers tries to knew about you

  4. Himanshu says

    I am doing job in a telecom company and i never mind writing about me page on my blog. If anyone blog without any intention of making money then it doesn’t matter at all. I don’t think any company mind its employ for being a blogger until blogging doesn’t ruin their business. Its immense pressure on Bloggers to find a time for blogging apart from day time job. So it is good that anyone can have both; blog and a job. It define the credibility and ability to deal in immense work pressure.

  5. Jacob Yap says

    About Me is very important eespecially for 1st time visitors. I do have a little about me page, but not really in details. Maybe I’ll need to update it again.

  6. Rahul says

    I love to read about me page. Most of the time i read if, i find any page like this.

    About me page is inspirational to other peoples. Once i read blogger who bought a domain name and hosting by working online. And then how he grows from smaller to bigger. This is thing motivates others. And give sharp look on persons personality.

    Also, agree with atul too. because the company i got placed has mentioned..in agreement that you should not do side business. If they consider blogging as business. You will loose your job. if you are blogging once in a week then ok. Company want employees full dedication.

  7. Harshad says

    I’ve been blogging since past two years and never wrote a single about page on any of my blogs. :D

  8. Stefan says

    This is something I need to do for my blog. Earlier today I decided to drive over to my grandmothers house and eat dinner there and we ended up discussing old memories. She reminded me of several of my first attempt to make money as a child. Thinking back on it, I’ve always tried to make money through different methods and I think this is the thing that still drives me today.

    To summarize on the about page. Try to write your personal story, how you ended up doing what you do and why.
    .-= Stefan ´s last blog ..How to Backup and Restore Your WordPress Blog =-.

  9. Atul says

    aboutMe page is very essential.. when I started mine blog there was no aboutMe Page.then I created one after one of mine readers suggestion.

  10. house roofs says

    Its always Good To give Some Basic Details Which Could Be interesting In some way,
    To Be professional In blogging i think Its best To start From Your About Me Page So that You can Even present Is any Firm Ask about Your Site

  11. Ruchi says

    Nice post. Less blogger write about this topic, which is most important for all the blogs. Many people say me to add more in my About page, but yet not sure….May be I can add my Education and interests. Anyways thanks for sharing. :)

  12. Surender Sharma says

    Harsh your article is really admirable.I have visited many blogs but lot of bloggers hide their identity.I don’t why they hesitate to show their personality.I think blog is the duplicate copy of the person who is behind the blog.
    What do you think?

    • Atul says

      Hi Surender
      I dont agree to u ..sometimes it becomes mandatory for u to hide ur identity..suppose u are wrking in a gud cmpny and if ur cmpny knows that u have been in a side-business apart from ur daily job..so what they will do??
      To avoid these, U have to hide urself till u are with them.
      I have seen many bloggers blogging with the same hidden appearance

      • Stefan says

        I have to disagree with you here Atul. Personally I think trust is the single most important thing when it comes to making money with our climate. If you don’t tell them about you, why should anyone trust you and what you are telling them?

        • Atul says

          I do agree to you Stefan.. I do agree trust is primary key to success.. But pls do consider the scenario which I have pointed out.. In this case, I think you can’t fully disclose urself..

          • Stefan says

            Sure Atul, but are there truly companies who care about what you do on your spare time? I am sure they do not want you to get drunk and upload the photos but a side job? Should they not encourage your to learn while working?

  13. mostlyBlog says

    i didn’t know about this thing i think now i have to update about me page, let me add some more to about me page

  14. Gaetano Caruana says

    An about page is essential. It make networking possible!

    Contacting the owner about a possible deal, tip or suggestion is impossible without a decent about page.

    Excellent post Harsh!

  15. George Serradinho says

    I updated my about page recently and added a bit of extra information about myself and my family. I think it’s a lot better now.

    The about pages I sometimes check out don’t have much info on and makes it sound as if they have not spent enough time on this matter.

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