Are you struggling with giving exposure to your earlier published posts and driving traffic to them?
Most of us use social media automation to auto-share your new published posts on Twitter but have you thought of setting up a system where your old blog posts will be automatically tweeted.
This will have many advantages as one of them is it will drive traffic to your old posts. Tweeting your old posts will increase the social signals for the post and will help in higher ranking.
We have already discussed here how social sharing affects search engine ranking, and now it’s no brainer that you need to make sure you have to make your site social ready.
Today, I will be sharing how you can auto-tweet your old WordPress posts using a free WordPress plugin.
All you need to do is to install and configure evergreen post tweeter plugin, and this plugin will automatically share your blog post after specific time on Twitter.
How to use Evergreen Post Tweeter WordPress plugin:
This plugin is free and available at WordPress plugin repo. It comes with almost all the features that I was looking in auto-tweet WordPress plugin.
You have the option to select the categories or tags from which you want to tweet from (This way you will tweet only evergreen content, provided you have set up a tag like that).
You can also use your URL shortener via Bit.ly and also schedule the time for the tweet. You can use any of these tools to find the best time for you to tweet.
The setup part is pretty straight forward and all you need to do is install the plugin on your blog (WordPress repo link) and authenticate it with your Twitter account.
You can configure it with only one Twitter account, so I recommend to use your blog official Twitter account. Once you have authenticated plugin access to your Twitter account, all you need to do is configure the settings and rest plugin will do all the magic.
What I recommend is to add a suffix ex (#brandname) to give extra mileage to your old tweets.
If you are configuring this plugin for a niche blog, you can also configure the addition l text with hashtag relevant to your niche. For example, I was configuring it for a tech blog and configured it with #tech. There are two important settings you need to do here:
- Set the tags or categories: You need to select from which categories or tags your posts should be tweeted. One thumb rule, select only evergreen content else tweeting old posts which have no relevance for current time will lose its meaning.
- Set time: One of the killer features of evergreen post tweeter plugin is to set time for sending out tweets. Instead of selecting time-interval between tweets, you can select when the tweet should be sent out every day. It’s a good idea to tweet at the time when your followers are likely to be most active. You can use these free Twitter tools which will scan your Twitter timeline and will let you know when you should tweet more. Once you have the details, use that to configure this plugin for tweeting.
After setting up everything click on Update evergreen options to save your settings. After that, click on Tweet Now! Button once and it will make a tweet which will ensure this plugin has been configured properly and can make a tweet.
Overall this is a useful plugin for you to promote your old blog post. There is one alternate plugin to this which supports Facebook, Tumblr, and LinkedIn too and that is more powerful & known as Revive old post plugin.
Overall if you are looking for a Twitter only plugin, this is a plugin which you will love.
If you are looking for more options, Revive old posts WordPress plugin should be your first choice. If you know of any other WordPress plugin which let us promote our old content in an easy manner, let me know via comments. Do share this content on Twitter and Facebook.