Earlier I shared about SEMRUSH tool, which is one of the must have pro tool for serious Bloggers, since it’s a paid tool, I also shared a discount coupon, which will let you grab this tool for free. Today, I will be sharing some quick tips which will help you to learn how to use SEMRUSH and use the data provided by this site to optimize your blog for search engines. Now, before I move ahead I will be pointing you to few problems with existing blogs and how SEMRUSH could help you to improve Keyword ranking.
How to use SEMRUSH to improve Keyword Ranking:
One of the major problem with old blogs are (One which never focused on SEO) is poor Keyword ranking. Most of the traffic which you are getting are coming on different posts and you have no idea what keywords are driving traffic to these posts. More over, if you know what Keyword you are ranking for and what is your Keyword position, you can do various things to improve your search engine ranking.
Now, let me give you a practical scenario from ShoutMeLoud. All the blog posts which was written before 2012, were not targeted for any specific keyword and most of my old blog posts are ranking for keyword at different positions. Some of them are on first page and some of them are seen on 2nd or lower pages. Here I will share the exact guide which will help me to find the Keyword these blog posts are ranking for and how I improved their ranking.
Now, once you are logged in, in the search field enter your domain name and Click on full report of organic Keywords. It will list all the money and traffic Keywords you are ranking for along with other vital details like :
Traffic estimate, Adsense CPC, Keyword position, Traffic Percentage and Keyword trends. Now, sort your report based on Keyword position as I want to push my 2nd page results into first and use my Google search CTR increase technique to get more clicks. You can also sort based on Keyword trend, which is a good practice if your goal is to focus more on traffic or if you wish to increase Adsense income, you can sort using Keyword CPC. It all depends upon your goals: So, here is a screenshot:
Now, make a list of all the URL’s you need to work on. You can use Spreadsheet to create a list of Keyword, Position and URL. You can also add your Keyword into any software you are using to track Keyword position of your Blog. For ex: SEOMOz, Traffic Travis or Free Google Keyword monitor. This will help you in later stage to see progress of your whole project.
So, we have used SEMRUSH to extract the important data from our site:
- Keywords We are ranking for
- Money Keywords
- Traffic Keywords
Now, our goal is to improve ranking of these Keywords and here is my strategy which works for me:
Use Keyword Optimization plugin:
I use SEOPressor plugin to optimize any post for particular Keyword. I have shared a detailed feature list of SEOPressor plugin earlier, which will guide you how to use it for optimum performance. This part will take care of on Page SEO.
Bonus: Do add images, videos and slides if possible. Make your content as high quality as you could. This will make sure, you can retain Keyword ranking for long.
Use Link building:
To improve ranking, backlink building is very important. I use my guest blogging campaign technique to improve keyword ranking and get high quality links. I used it for few posts and published guest posts on few authority blogs and I could see a great significant improvement in Keyword ranking.
Use Social media marketing:
Social media signals are very important now to improve the ranking of a Keyword. Share your blog post on Google plus, Facebook, Twitter and make sure you keep sharing after regular interval (7-10) days. Also, encourage your readers to share the article on their social network and bookmark it.
Create more related content:
This is one technique which I discovered later and it working great for me. If you are getting traffic for certain keywords, try to create more posts on similar and related topic. Interlink them and this will help to improve the content ranking further. I use a professional tool call Hittail, which helped me a lot to get Keyword ideas.
That’s it and now keep an eye on your Keyword improvement and see how this works out for you.
How to use SEMRUSH for further SEO of your Blog:
As I mentioned earlier it’s a SEM tool and you can find details for any Website using it. Now, make a list of popular sites in your niche and start mining out their data using SEMRUSH. I usually use it to get more Keyword ideas which can give me more traffic and Ads income. For example, my niche is Blogging and SEO, I can focus on Problogger.net, Johnchow.com and other similar blogs to get more content and Keyword ideas.
I have been using SEMRUSH for a while and find it worth my money. For any serious Blogger, who wants to work on overall SEO Keyword improvement of their blog, SEMRUSH could be very profitable tool.
Do let me know how you are using SEMRUSh for SEO optimization of your Blog? If you find this article useful, don’t forget to share it on your favorite Social network.