It’s been a while that I have shared the EasyWPSEO plugin review and also shared how it become one of my favorite WordPress SEO plugin after Panda world. It’s true that Google added more metrics to site ranking but they never killed SEO. On page SEO is still one of the biggest factor in search engine ranking and some of the features like LSI and Readability, Interlinking are one of the most important factor for better optimization of your content. Now, in this guide I will be talking about How to setup EasyWPSEO plugin and Some of the EasyWPSEO settings that you should configure today.
Getting started with EasyWPSEO Settings:
If you have not purchased EasyWPSEO plugin, go ahead and spend $37 and buy this plugin right away from here. Even if you are new to SEO or don’t know how to rank well in search engine, this plugin will help you to get started with it and help you the most. I will also add some do’s and don’ts and some of the technique which I follow for making most out of EasyWPSEO plugin.
Once you have purchased the plugin, you will get license information and link to download EasyWpSEO plugin. Install the plugin and go to Easy WP SEO > Settings and enter your license information and activate the plugin.
I’m strictly against the automation until it’s necessary, so my recommendation would be prefer to do things manually to make most out of this plugin. Use it as your SEO coach but don’t be dependent on a plugin for everything. More over, after using this plugin for months, you can easily write SEO optimized content without much help of this plugin and you can use it to get important information like Keyword density, LSI keywords, Readability check and a complete On page Keyword checklist.
If you are a fan of automating stuff, you can use this tab to configure many settings like
- Automatic bold your keyword (I prefer manual)
- Automatic Italic your Keyword (I prefer manual )
- Automatic underline your Keyword (Not recommended)
- Automatic add Keyword to image alt (Useful if you not using SEO friendly image plugin)
- Automatic add nofollow to all outbound links. (I prefer to keep all links as dofollow as I link to useful web pages, but if you are running a tech blog and link to many free file sharing links, this option is really useful). There is an option to whitelist domains, using it you can manually whitelist domain, where you wish to pass page rank.
- Open external links in new window (Recommended to improve bounce rate of your site)
Here you can configure what all on page SEO factors you wish to use. All the factors listed in this page are tested and worked for getting high rank and I recommend to enable all of them. (Default). Though, I make few changes and here are SEO factors, that I disabled:
- Content contains at least one underlined keyword.
- Content contains keyword in anchor text of at least one external link.
My keyword density score is set to 1-2.5%. I usually keep it around 1.5-1.75% maximum along with other related Keywords.
EasyWPSEO Keyword formula:
EasyWPSEO offers three ways to calculate Keyword density. I prefer the second option:
(Total Keywords * Total Words In Keyword Phrase / Total Words) * 100
Post content minimum word:
My Minimum word count is set to 350, but for a high-quality content it’s better to have more content on a page. Avoid adding junk and keep your content meaninfgul.
So that’s enough for Settings part and now lets see how to use EasyWPSEO WordPress plugin for maximum advantage.
How I use EasyWPSEO plugin?
As we say the best of the content comes when you are writing naturally and any On page SEO plugins are useful to help you enhance your content further for search engines. So, lets assume you are completely new to Keyword optimization and you don’t know anything about SEO. So, here is how you can start with it:
Learn Keyword research:
The first step is to get started with Keyword research. Here is my complete beginner guide to Keyword research using Adwords tool. This will help you to find the keyword for your content idea. Once you have your Keyword ready, think of a title (Though I decide about post title at the end). Make sure your post title is interesting and contains your Keyword.
Now, start writing content naturally. Forget Keywords and other stuff, just write what you want to write. Keep in mind about the attributes of high-quality content. Take advantage of paragraph and use proper headings- H2, H3 and H4. This will not only help in better optimization of your content but will also make your content more readable and scannable.
So, I assume you are done writing your content and it’s time to add your Keyword in EasyWPSEO tab in post editor (Right column) and click on save draft. This will show your current SEO score and Keyword density.
You will see a score like this, depending upon how you write an article. My target is to keep SEO score around 60-80% and Keyword density not more than 2.5%. That also depends upon length of the article and how competitive Keyword you are targeting.
Now, you can click on indvidual tabs and see the recommendation. A “X” mark denotes, you have not done following task and you need to make changes to make it right.
Here are few places where I try to keep Keywords and have seen good results:
- Post meta title
- Post meta description
- Starting of Para
- End of Para
- Add Keyword in between Articles
- Keyword as Alt tag in Image
- Also keep Image name close to your Target Keyword
- Keyword in H1 tag
- Keyword in h2 or H3 tag: If using Keyword in h2 tag, use H3 for other variation of Keyword.
- Bold your Keyword (Not only main Keyword, but other useful Keyword in article. Avoid excessive bold)
- Italics your Keyword
This would be enough to boost your score. Never be scared to add dofollow link to relevant domain as it will make your article more meaningful and helpful for your readers.
Click on LSI tab and click on display LSI keywords. It will show some of the suggested LSI words which you should use and I highly recommend to use this feature. This will help you to make your content more search engine friendly and one feature that we usually don’t find in other On page SEO plugins. You don’t have to use all the words, but use only which make sense to you and adding value. Many time, LSI words also helped me to increase the length of article, as I have to explain more.
Make sure most of readability score are green and not red. Though, depending upon what type of article you are writing and how technical it is, but try to keep it green for making your content readable by most of age group. Also, it helps me in guest post moderation, as It helps in determining the level of writing. Another feature of EasyWPSEO plugin which is highly recommended.
- Target Long-tail Keywords
- You can use EasyWPSEO to optimize more than 1 Keywords.
Again, as I said never write for Search engines only. Keep a perfect combo of both Search engine + Readers friendly content. You can read my guide on How to optimize post title for search and readers for more info.
Such plugins are life saver for many Bloggers and with time, your SEO writing skills will improve. If you are a Blogger or also a Freelance writer, using plugins like Easy WP SEO will help you a lot in writing more search engine friendly content and will help in boosting your site ranking.
Do let me know which On page SEO plugin are you using? If you find this tutorial useful, don’t forget to share it on Facebook and Google plus. Also subscribe to my Email newsletter for more such updates.