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How to Target Country Specific Website Traffic

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How to Target Country Specific Website Traffic

Targeted Country traffic I have shared lots of ways to drive traffic to your website, but we all know there are few countries like U.S, U.K traffic converts better in terms of advertising & affiliate sales, because of purchasing power of users from these countries. There are many factors which help you to get country specific traffic. For example, ShoutMeLoud has an Indian Alexa rank of 388, which shows how popular ShoutMeLoud is in India, where as global rank is 3588, which shows how popular it is globally. I could actually work on targeting U.S based traffic, but over the time when ever I iterate my blog business plan, I make changes in target audience. And realize, it’s better to target Indian specific audience, because of less competition and moreover, demand:supply ratio. These are few blogs in India, which teaches A-Z of blogging, and being in this niche for years, ShoutMeLoud gets an advantage.

Now, this is my case, but I’m sure many of you who are blogging for Adsense income , you might want to target traffic from specific countries, and here are few things which you could do to improve the traffic from your target country. There is always one easy solution of buying country specific traffic, which works in the case of commercial sites, E-commerce sits, but for a blog, going natural is the best way.

Driving Country specific traffic:

Domain Name:

Top level domain extensions like .com, .org usually rank higher on global search engines, but to make your blog or website target to specific country, buying country specific domain is always a good idea. If you would notice, most of Aussie bloggers are using .au domain extension, and they rank pretty high in australian Google search. Similarly for India, you can target .in or .co.in, For U.K. traffic, grab a .co.uk domain extension.

To preserve your brand, also buy other TLD’S like .com, .org.  One major disadvantage of this idea is, you will find it very hard to rank on other country specific search engines, but if your goal is clear, and you know your target audience, country specific domain extension is your best bet. Here you can find a list of genetic TLD’s. You can buy domain from ShoutMyDomain, Godaddy or Namecheap.

Google Webmaster tool Geotargeting:

Google Webmaster tool, which is a free tool from Google for bloggers and webmasters is going to be very helpful in this case. You can set which country your Website is targeted to, and this will help you to get traffic from your targeted country. Login and verify your Website in Google webmaster tool, and under configurations > Settings you can specify which country you wish to target.

Geotargeting Website traffic

You can learn more about geotargeting your website from this video:

Webhosting Server location:

One of the another big factor in driving geotargeted traffic is your server location. If your target country traffic is U.S., a good idea should be host your website in U.S. based servers. If your target traffic is Australia, host your website in Australia.

Other factors like CDN, does helps in speeding up your Website in different countries, but to stay focused on your target traffic, host your website in target country hosting only. This will not only ensure that your website will load faster in that country, also due to server I.P. search engines bots can determine the location of your server, and help you in ranking higher in particular country.

Backlinks:

When Google search was launched, they used the backlinks to determine the popularity of the content. A lot has change over the time, but importance of backlinks remain the same. A good strategy here would be, target country specific backlinks. For example, if your target audience is in U.K., try to get more backlinks from U.K. based websites. You can use Alexa to find a list of popular website in particular country, or find domains with country specific domain names. This particular strategy is prove to be most efficient, when you want to target traffic from specific country.

You can drive country based back links using Guest blogging or via blog commenting. Both the methods are proven and Penguin safe, if done in the right way.

Content level targeting:

Your content is the main signal which Google uses to determine which country you are targeting. If you are targeting multiple country with your generic domain name extension (.com, .org), add the country name in your post meta title, and description. This will not only make your content more keyword targeted, but also give a clear signal for the country you are targeting.

More over, the kind of content, language you are using in your article, also determine the ranking of your website. We all know readability is a known SEO factor, and if your language is more U.K. standard, targeting U.S. traffic will be tough. Make sure you improve your language for country specific language, or hire writers from the specific country.

Local SEO using Google places:

This may not apply to a blog, but if you are running a service blog or an E-commerce website, Google places is going to be very handy. Claim your business in Google places, and add all related informations like address, phone number which will help Google to determine the business location of your business. You can also create social media profiles on various websites, and fill out the information which will help to get more local citation, to push your country specific traffic. You can try Knowem, which I mentioned earlier to check availability of social media profiles.

Submit your website in local search and directories:

Earlier I have shared places to submit your website, which are targeted to global audience. For country based traffic, you should submit your website to local search engines, and local web-directories. Specially, later one of very useful to get country specific backlink, which will be one big factor in determining your geo-location traffic.

Use Google trends to see keyword popularity:

Country based Traffic Keywords
As I mentioned above, you should target content based on keywords which are popular in specific country. For example, this keyword 160by2, is very popular in India, and not in the rest of the world. Similarly, try to find keywords which are popular in your target country audience, and craft a content strategy based on that. For example, most of the time iPhone blogs will have large chunk of traffic from U.S. or U.K, as iPhone is more popular there, in compare to Asian countries.

Track keyword progress in country specific searches:

So far, you have applied above techniques to target your website traffic for specific countries, now keep a track of keyword progress in your target country. This will help you to find out which strategy is working, and which one is not. The one which works great, you can quickly start pushing that strategy to next level. You can use Authoritylabs or SEMRUSh to check keyword ranking in particular country.

When ever you are writing business plan for your blog, targeted country should be in the top of your priority list, as it will also help you in planning your content marketing and guest blogging campaign.

Do let me know if you follow any other methods to target website traffic for particular country? If you find this article useful, do consider sharing it on Facebook and Google plus.

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Article by Harsh Agrawal

Harsh has written 1071 articles.

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{ 16 comments… add one }

  • Ray Blanchett

    Hello

    Looks like I have found another website owner with a lot of useful strategies for better website rankings. I have gained a higher proportion of my backlinks from India, hence more traffic. Today I have just geo targeted India in Google webmaster tools from UK, as looking for more visitors from India. With hosting in the UK, .com domain and a good lot of pages without country specific information I will experiment over time. Will be adding 30-40 pages of education related pages or other specifically using India content, hence India in the title. Will see how it goes. Thanks for all the good website information.

    Reply
  • Rakesh

    @harsh is new domains like .today .club . Guru all new domains introduced in 2014 are equivalent to .com and.in domain. Is there is any difficulty to rank them, please give your suggestion.

    Reply
  • Rajkumar

    Hi Harsh, I was Reading all your posts and I got stuck in this Post. I have Just started blogging with .in domain. As I read We can generate Good money If our targeted visitors from US or UK. From .in domain , Can I get traffic from US or not. If Answer is Not than Should I switch to .com domain and put my all posts on that domain or any other solution ???

    Reply
  • Lawrence

    This is one write up that has really made the traffic target much simpler for me. while reading, your post was like I am attending a seminar. Thanks

    Reply
  • Dinesh

    Is there any difference between .in and .co.in domain, when the focus of my web site only on India

    Reply
  • ashish

    Geo targeting is always works for country specific traffic. But comment and GP are new ideas. I didn’t know them ,

    Reply
  • Rakesh

    can a .co domain is batter then .in domain with use of webmaster tp Target Country Specific Website Traffic

    Reply
    • Rakesh

      Hi Harsh

      Please answer my Question is .co domain with country target to India vs .in domain domain compete ?

      Reply
      • Harsh Agrawal

        @Rakesh
        I’m unsure about it.. as I have never tried or read about .co domain experiment. For other domain extension, a .com domain with country target set as India can outrank .in domaine extension.

        Reply
  • Pranay Patel

    This is an impressive stuff shared by you.
    As I know, people do love to attract more traffic from the other countries like US, UK and Australia, because they are giving much better CPC than Asian countries.
    Thanks for sharing this stuff. :)

    Reply
  • swapnil

    Harsh, i spoke to Bigrock recently about their server location and they told me even though its an indian company the server is actually in US but hostgator india have their servers in hyderabad and mumbai. Also how important do you think the server location is as a factor to get targeted traffic. my website has got country specific domain. Should i shift to an Indian server or does it suffice to have a .in domain to ensure my website lists in local search results.

    Reply
    • Harsh Agrawal

      @Swapnil
      Thanks for letting me know about it, and I will remove Bigrock from the list, Server location is one of the factor, and it’s hard to determine how much weight-age Google will give to server location. I believe backlinks plays major role, as my site is hosted on U.S. server, but again a good chunk of traffic is from India.
      You can ignore the server part for a while, and focus on other tips which I shared, and they should work for you.

      Reply
  • Maxwell Ivey

    Hello; Thanks for a very thorough approach to this important topic. I do very well in the u s, u k, canada, and australia; but i need to do much better in china, latin america, and the former soviet union. do you have any specific suggestions for this problem? what is your opinion of offering different language versions of your site? do you have a particular wordpress plug in that i could use for this? take care, max

    Reply
  • Anup Kayastha

    Wow, these are really great ideas! I noticed that the country where I get most visits from gets higher rank in that country. I’ll start these strategies from easier steps.

    Thank so much for sharing!

    Best,
    Anup

    Reply
  • Nishant

    That’a really nice post explaining how to get traffic from specific countrys and it is really useful for people using PPC model for blog monetization

    as we know that the CTR also depends on the country from the the person who has clicked on the ad belongs to

    I am not a big PPC publisher but some of friends who are getting most of their traffic from the US are making thousands of dollars and on the other hand others who get 2 times more the pagesviews are not able to earn much just because they are getting most of the traffic from India and other countries

    Reply
  • RaHul Tilloo

    Hi Harsh,

    Thanks for the great tips. We can also use social media to bring in country specific traffic . For example : One can use Twitter to drive country specific traffic using #country & some other stuff too.

    Works great in CPA for high epc offers.

    Reply

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