Over time, I have shared many different ways to drive traffic to your website, but as most of us know, traffic from countries such as the U.S. and the U.K. convert better in terms of advertising and affiliate sales. This is because of the “purchasing power” of users from these countries.
There are many factors that can help you to get country-specific traffic. For example, ShoutMeLoud has an Indian Alexa rank of 341, which shows how popular ShoutMeLoud is in India, whereas the global rank is 2549, showing how popular it is globally.
I could actually work on targeting U.S.-based traffic, but whenever I iterate my blogging business plan, I realize that it’s better to target an Indian audience as it provides less competition and a better supply:demand ratio. There are very few blogs in India that teach the A to Z of blogging. Being in this niche for several years, ShoutMeLoud has an advantage.
This reflects my particular case, but I’m sure there are many of you who are blogging for AdSense income, and you may want to target traffic from specific countries (like the U.S.A.).
In this post, I will share some ideas that are likely to help you improve the traffic from your target country.
But for a blog, going natural is the best way.
Ways Of Driving Country-Specific Traffic:
1. Domain Name
Top level domain extensions like .com and .org usually rank higher on global search engines, but in order to have your blog or website target a specific country, buying a country-specific domain is always a good idea.
You may notice that most Aussie bloggers are using the .au domain extension, and they rank pretty high in Australian Google. Similarly for India, you can target .in or .co.in as your domain extensions with good results in India. For traffic from the U.K. (United Kingdom), grab a .co.uk domain extension for the best results.
In an effort to preserve your brand, you can also buy other TLDs like .com or .org. But one major disadvantage of this idea is that you will find it very hard to rank on other country-specific search engines. So, if your goal is clear and you know your target audience, a country-specific domain extension is your best bet.
- Here you can find a list of generic TLDs.
2. Google Webmaster Tool Geo-Targeting
Google Webmaster Tool, a free tool from Google for bloggers and webmasters, will be very helpful to a blogger or webmaster seeking country-specific traffic. This tool allows you to set which country your website is targeted to, which helps you get traffic from that targeted country.
Log in and verify your website in the Google Webmaster Tool, and under Configurations > Settings you can specify which country you wish to target.
You can learn more about geo-targeting your website from this video:
3. Web Hosting Server Location
Another significant factor in driving geo-targeted traffic is your server location. If your target country for traffic is the U.S. (United States), you will want to host your website on U.S.-based servers. If you’re targeting traffic from Australia, host your website on Australian servers.
This will ensure that your website will load faster in that country due to the server’s IP, and search engines bots will be able to determine the location of your server.
All of this will help your site to rank higher in your target country.
When Google Search was launched, they used backlinks to determine the popularity of content. Much has changed over time, but the importance of backlinks remains significant. For this reason, it is a good idea to target country-specific backlinks.
For example, if your target audience is in the U.K., try to get more backlinks from U.K.-based websites. You can use Alexa to find a list of popular websites in a particular country or find domains with country-specific domain names. This particular strategy is very effective.
You can get country-based backlinks by taking advantage of guest blogging opportunities, or by spending some time learning the art of blog commenting. Both methods are proven and Penguin-safe… if done properly.
5. Content Level Targeting
Your content is the main signal that Google uses to determine which country you are targeting. If you are targeting multiple countries with your generic domain name extension (.com, .org), add the country’s name in your posts’ meta titles and descriptions. This will not only make your content more keyword-targeted, but it will also give a clear signal that you are targeting a specific country.
Additionally, the kind of content and language you are using in your articles will also determine the ranking of your website.
We all know that readability is a known SEO factor, and if your language is following Indian standards, targeting U.S. traffic will be very difficult. For this reason, you need to be sure to improve your language for the specific country whose traffic you’re targeting.
6. Local SEO Using Google Places
This may not apply to a generic blog, but if you are running a service blog or an e-commerce website, Google Places is going to be very handy.
Claim your business in Google Places, and add all related information such as address, phone number, etc. This will help Google to determine the location of your business.
You can also create social media profiles on various websites, and fill out the information in an effort to help you to get more local citations. You can use Knowem to check the availability of social media profiles.
7. Submit Website To Local Search Engines & Directories
I have previously shared a list of places to submit your website that are targeted to a global audience.
For country-based traffic, you should submit your website to local search engines and local web directories. This will eventually become a very useful tool for getting country-specific backlinks, which will become a significant factor in determining the geo-location of your traffic.
8. Use Google Trends
As I mentioned previously, you should target your blog’s content toward keywords which are popular in the specific country whose traffic you are targeting.
For example, the keyword 160by2 is very popular in India, but not in the rest of the world.
Try to find keywords which are popular with the audience in your target country, and craft a content strategy based on that.
For example, most iPhone blogs will have large chunks of traffic from the U.S. or the U.K, as the iPhone is more popular in those countries when compared to Asian countries.
Track Keyword Progress In Country-Specific Searches:
So far we have discussed techniques which you can use to target your website traffic for specific countries.
Next, you will need to keep track of the keyword’s progress in your target country. This will help you to find out which strategies are working and which are not.
When you identify a strategy that works, you can focus on that strategy and work on it to push it to the next level.
You can use SEMrush to check keyword rankings in particular countries.
Whenever you are writing a business plan for your blog, your targeted country should be at the top of your priority list. This will help you to efficiently plan your content marketing and guest blogging campaigns.
Do you follow any other methods to target website traffic for a particular country? Let me know in the comments section below!
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