How to Optimize Your Blog for Bing Search Engine?

When ever we talk about search engine optimization, we mostly refer to most used search engines. At the time of writing, Google and Bing are two most popular search engines, and Yahoo search is gearing up. Today, I will be talking about Search engine optimization of your blog on Bing Search, and some of the working ranking factors for Bing Search.

Some questions are :-

  • I want to do Search engine optimization for Bing—what should I do?
  • How do I gain top positioning in Bing?
  • How is Bing different in terms of Search engine optimization?
  • What do webmasters need to know and do Search engine optimization?
  • Are there any Secret tips for successful ranking?

So I searched about Bing on the web and found some cool factors to do Search engine optimization for Bing, that may be useful for webmasters. Optimizing for Bing is no more different from optimizing for Google. So it is important that you know how to optimize your website for Bing. Now, let me share with you a few tips to get your website to rank better in Bing search engine.

Search engine optimization on Bing

How to Rank higher in Bing Search

Bing offers bing webmaster tool, which is a complete SEO suite that is your first step to get started with Bing search. All you need to do is, verify and submit your blog to Bing webmaster tool, and submit your sitemap. Harsh has covered a detailed guide on Bing webmaster tool and sitemap submission process. If you have missed it, here is the article: A Complete guide to use Bing Webmaster tool.

Content is king in Bing

  • Always write unique and original content.
  • Avoid duplicate content.
  • Use simple and readable sentences
  • Don’t use a lot of keywords


  • Keep URLs simple
  • Convert URLs into SEO friendly structure.


  • Create XML sitemap and submit to Bing webmaster Center
  • Keep the size of XML file to be maximum 10 MB compressed.

Title and Meta-tags

  • If you don’t adhere to it then your website will not be listed in search results.

Domain Age

  • Domain age seems to be an important factor in Bing – the older, the better.

In Bing, link spamming will be less effective than Google. Review the Bing official guidelines for successful indexing document for various recommendations on technical and content issues. Bing has a Webmaster Center, similar to Google’s Webmaster Central.

Use W3C Markup Validation Service to validate your website for any HTML/CSS error.

On the official Bing blog, Principal Program Manager Rajesh Srivastava is offering up some tips on how to conduct search engine optimization (SEO) for Bing.

Do let us know, do you optimize your blog for bing search engine or your target is only Google search engine?

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Article By
Ravi Chauhan 23 years old young aircraft Engineer(trainee) in KINGFISHER AIRLINES from New Delhi,is totally obsessed with Technology . His Technology blog dedicated to Blogging, Wordpress, Windows, SEO, Social Networks, PC Tips & Tricks, tutorials and more.


COMMENTs ( 16 )

  1. Teckop says

    Hi blogger!
    I have created all sitemaps for webmastertools and bing but no results are showing for my blog … can you review and tell me the reason for that please… or please suggest me how to index and cache my blog…

  2. Deve says

    Thanks for the interesting article. However, there is something which bothers me. I submitted one of my customers site in bing, verified it and as well submitted the site map. Well what happens is that some times bing says that the feed was empty and some times it does see everything normal. Another worst thing is that for the past 2 months, bing does not index new contents in its search results and only older posts show. How do i solve this because it does hurt my client?

  3. Kimberly Castleberry says

    This looks like it essentially boils down to “writing for Bing is like writing for Google only with even MORE emphasis on unique content”. I think that’s really the take home message from any SEO work we do today. Whether its Google, Yahoo or Bing, write quality content, often, and keep the basics in mine without being spammy and you’re good to go! Thanks

  4. Pro @ India 365 says

    I’m one those who is looking for this info. Good work friend, need to know more about this.

  5. Rahul says

    I have noticed, If you dont update blog for long time your indexed page in bing will reduce as compared to the Google. Now i have 0 pages indexed on bing as compared to 80 last month.

    • ravi chauhan says

      Yes Rahul I’m totally agree with you.If you dont update blog for long time will be a negative point in bing like google.

  6. TechOfWeb says

    this is frst ever post i have seen on web related to BING optimization

    i was unaware that domain age and meta tags play an important role in bing


    • Ramkumar says

      Domain age doesn’t play a role, it depends on the meta and the keywords that has been used. I completely disagree with the domain age thing.

      • ravi chauhan says

        Well Ram I am sure.I searched about Bing on the web and found in some articles that Bing also considers your domain age for site ranking.May be u r right.

        • Ramkumar says

          Sometime articles can be misleading my friend, many of my posts are listed in the first position (although many other people have written abt it, whose site is years old). I think it all depends on the quality. Neither Google nor Bing in my experience considers that, although Yahoo has this factor I guess. Bcoz some posts that are listed in the first page in G & B are not listed in the first 10 pages of yahoo.

  7. Duia says

    Frankly speaking, most webmasters and bloggers have paid no attention to Bing, a search engine can’t bring any traffic to us.
    Thus, it is really difficult to find one article about how to optimize the blog for Bing.

  8. Samir says

    This is definitely the first article I’m reading about optimization for Bing! Pretty useful links. There should definitely be an advantage for new bloggers since the pre-existing blogs would be having far too less advantage in terms of number of pages indexed. Though domain-age might be an important factor, Bing seems to be indexing new blogs quicker than Google.

  9. Mani Viswanathan says

    Agreed to all the points except the submission of site to bing, I would rather love search engines to index me rather than me submitting my blog, though submitting a sitemap is a good practice but not url :)