The media has a big part to play when it comes to selling a product or service. This is why so many companies spend a huge amount of money advertising on the media (TV, radio, newspaper, magazines, online etc). To make thousands of dollars on the internet or off the internet, you need to know how to manipulate the media to your advantage. You want the traffic? You want the popularity? Cause a stir in the media.
Any media (almost) is better than none at all. You want to get into the media as much as you possibly can. If you have a product or service that has some controversy surrounding it, great! That is what it takes to manipulate the media. I am a student of the media. I have come to realize that bad news makes news. You want cheap publicity, cause a controversy and you will get the media looking for you.
For example, some years back, a product was released on the market called “Sex in a Bottle”. It is just some vitamins and minerals that have been shown by some studies to concentrate certain hormones in the body. Just the name, though, is catchy, and the company is out there doing a lot of very aggressive media hype. This company is trying to stir controversy. The company has its team of doctors that claim the product really works in giving people a much better s*x life. Then, when they end up on television or on the radio on talk shows, the networks will have their teams of doctors there to dispute what the company’s doctors say.
The debate goes back and forth like a tennis ball played by the Williams Sisters… and who wins? The company wins by getting a tremendously huge amount of exposure. Also, the product actually reaches into a bit of a taboo grey space. This helps the company get attention from the media. And it almost seems at times that the company really doesn’t have to advertise much, thanks to their controversy.
This is just one example of someone using media to gain free publicity, and they are amassing millions of dollars just by stirring up a little controversy and breaking the norm. If you have something like this, the media might just be waiting for you to release it. The richest and most powerful people in the world know how to use the power of the press for their own gain. And you can do it too on a smaller scale.
This is an example of how to make thousands of dollars manipulating the media!
You have to have something dramatic, and not everything works well for free publicity. Certain products can really do well, but some won’t. You have to work up a strategy to get free publicity from the media. You can produce a drink and pull the media by saying your drink is far better than Coke. There are various ways by which you can pull the media to you. Read: Controversial marketing.
After drawing the media to your controversy, it is a good idea to specifically tell other big websites in an e-mailed cover letter why you think the news release about your product or service could work for their website. If you are aiming for big websites, make sure you write to them specifically. This will help you get into the website because you’ve stated your case, plain and simple, thereby cutting down the amount of time the editor has to spend considering whether or not to make a story out of your controversy. You can then use this to make thousands of easy dollars!
You will get purchases from people who just want to test your claim. Another killer way is to make that product or service cheap. At the end, you are not really manipulating, you are just advertising your product or services in a way that is different from the norm. And that way get you more buyers that following the norm.
I guess I have successfully manipulated the media to my favour with this post.
I would love to know your reaction for the same. Do you think by creating controversy in correct way, one can create a brand and can make money out of it?