After setting up your blog and beginning to post, you will most likely be seeking a strong readership – preferably a group of people that extends beyond your mother and a few friends. But how do you achieve that? How do you keep the readers you have and attract those you don’t?
Update Your Blog Regularly
The biggest mistake a blogger can make is not updating often enough. Only your most dedicated readers will continue to visit your site if you aren’t updating at least once a day. And sooner or later, you’ll lose them, too. The best-known and most-trafficked blogs update at least three times a day, if not more.
Make Your Content Readable
If your writing requires a cryptologist to understand it, stop now. Your readers need to be able to read your postings as easily and quickly as possible – otherwise they might as well be reading a book. Poor usage, grammar, spelling and other basics are a necessity when explaining simple concepts. You can be creative with language as long as your readers can follow you. Remember: You’re not Nabokov. And when discussing complex ideas, your writing will likely be complex as well, but it should still be readable.
Be Relevant
Unless you’re sharing a memory, writing a blog about the classics or focuses on the historical, remain relevant to and up-to-date with the subject in which you and your blog specialize. There’s no bigger turn-off to readers than reading someone’s thoughts on a controversy from a year ago – especially if the issue was of merely passing importance, like so much that is commonly hyped by blogs and the media. Unless you’re sharing late-breaking news, stick with the current. Or the future, even.
Specialization
As mentioned above, most blogs with the great readership are highly specialized. In the past, personal blogs were the norm and had many readers. Nowadays, people expect blogs to have a particular focus (no matter how broad) and that their writers have a certain amount of expertise in the area in which they are blogging. Readers are much more forgiving when a random off-subject post appears when the majority of the entries relate to the subject at hand. This shouldn’t discourage you, though: You don’t need to be a politician to write about politics or a military historian to write about the military. You just need to have strong opinions and the facts to back them up.
Small changes to your posting habits can make a big difference in your level of readership. Don’t expect that following these simple rules will make your blog the next Gawker or Wonkette, but they will improve not only your writing but your thinking as well.
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Article by DeborahDera
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{ 14 comments… read them below or add one }
Updating regularly is an essential thing, but do it with useful post is more better than posting something just for increasing the frequency.
Yes! Jimmy i am agree with you, useful post is more better than posting something just for increasing the frequency.
Is it true that you can’t install Adsense on a free wordpress blog? Is blogspot the only way to have ads put up on your blog?
Hi Deborah
Regular blog posts and good reading habit can help us to improve the blog posts day by day.
Nice post. Thanks for sharing the knowledge.
Can’t agree more on your last point. I have seen many blogs that writes on two completely different niche. Some of their articles are about how to blog better, how to attract more comments, and some other on best iPhone apps and how to setup an ad hoc network.
Writing about two different niche on one same blog will get you no readers of either niche. Imagine a car lover visiting an automobile blog to find the latest article “Mash potato recipe”.
Although it is difficult for a blogger to regularly post quality articles, I think it is the only way to make a blog popular and ethically it remains as a true contribution to the society.
Hi Deborah, Updating your blog with something will not increase the quality of your blog posts. Instead you need to learn the topic you are going to write about and present it in a good manner will help you to increase the quality.
be relevant is one of the main points….writers often drift apart from what they actually wanted to write and what the end result was
All steps are essential to improve blog quality. But the first point “update your blog regularly” is very essential for any blog success. Along with this focus should be kept on “Post Frequency”, either it is 10 post every day or 2 posts in a week. Choose a posting frequency and stick with it.
It’s difficult to maintain posting frequency but search engine also love blogs which post frequently.
Its good to do a helpful amount of research before making posts even if you are well aware of the topics. Internet is a ever changing world. And updates just keep on pouring.
Updating the blog with the quality content brings you a lot of traffic.
Writing killer posts are important.
Deborah, Great post. All the points you have shared here will definately improve the quality of the blog posts…
All tips are very useful .we should use basic grammer and word in blog posts .By that people can understand more the what you want to tell to your visitor