After setting up your blog and beginning to post, you will most likely be seeking a strong readership – preferably a group of people that extends beyond your mother and a few friends. But how do you achieve that? How do you keep the readers you have and attract those you don’t?
Update Your Blog Regularly
The biggest mistake a blogger can make is not updating often enough. Only your most dedicated readers will continue to visit your site if you aren’t updating at least once a day. And sooner or later, you’ll lose them, too. The best-known and most-trafficked blogs update at least three times a day, if not more.
Make Your Content Readable
If your writing requires a cryptologist to understand it, stop now. Your readers need to be able to read your postings as easily and quickly as possible – otherwise they might as well be reading a book. Poor usage, grammar, spelling and other basics are a necessity when explaining simple concepts. You can be creative with language as long as your readers can follow you. Remember: You’re not Nabokov. And when discussing complex ideas, your writing will likely be complex as well, but it should still be readable.
Unless you’re sharing a memory, writing a blog about the classics or focuses on the historical, remain relevant to and up-to-date with the subject in which you and your blog specialize. There’s no bigger turn-off to readers than reading someone’s thoughts on a controversy from a year ago – especially if the issue was of merely passing importance, like so much that is commonly hyped by blogs and the media. Unless you’re sharing late-breaking news, stick with the current. Or the future, even.
As mentioned above, most blogs with the great readership are highly specialized. In the past, personal blogs were the norm and had many readers. Nowadays, people expect blogs to have a particular focus (no matter how broad) and that their writers have a certain amount of expertise in the area in which they are blogging. Readers are much more forgiving when a random off-subject post appears when the majority of the entries relate to the subject at hand. This shouldn’t discourage you, though: You don’t need to be a politician to write about politics or a military historian to write about the military. You just need to have strong opinions and the facts to back them up.
Small changes to your posting habits can make a big difference in your level of readership. Don’t expect that following these simple rules will make your blog the next Gawker or Wonkette, but they will improve not only your writing but your thinking as well.
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