Do you want to get more blog reader? for what reason do you want them? and what do they have to be a regular reader of your blog? There are answers for all these questions. Increasing blog readers is not an easy job as you think, but if you’re done that then you need not worry about the traffic of your blog. As gaining more readers helps to get more blog traffic, so it’s now important to increase blog readers. Here I’m going to share some ways of increasing your blog’s readership.
While getting traffic to your blog, you should target more on converting those traffic into readers. One of the easiest way to convert traffic into reader is by getting targeted traffic and working on a niche site. This is one major issues with many newbie bloggers, who starts blogging on Multi-niche topic. Having a niche blog will not only help you in getting more page views but also search engines will give more visibility to your blog. So, lets assume you have done everything correct till now and getting decent traffic from search engines. Now, it’s time to take your blog to next level and get more blog readers who subscribe to your blog. So what kind of traffic and what other tips will help you in getting more readers?
Useful tips for Getting more Blog Readers and Subscribers:
I know SEO is Key player in running a successful blog, but as a Blogger first thing which you need to keep in mind is Blog readership is more important than SEO. Specially, in 2012 when Social media signals and other factors are taking control of site ranking, creating a user oriented Website or blog will help you to get more success. You can always refer to Harsh guide on how to write for readers and search engine, which will help you to create a balance between these two.
So, lets start with our quick guide on How to get more blog readers and what changes you can make today to see the noticable difference.
Publish article for other blogs ( Guest Posting )
Guest posting is the one of the best method used by many bloggers for increasing their blog readers. Don’t think that Guest posting is waste of time, guest posting has many benefits, it helps you get more traffic for your blog and you’ll get more blog readers and subscribers. It is the easy way for gaining readers, so don’t avoid Guest posting.
There are many benefits of guest posting which starts from Getting a backlink, getting referral traffic and most important getting targeted traffic. Instead of writing guest post on any blog, I suggest you to target niche blog and blogs who are similar to yours. This will help you in getting targeted referral traffic which will convert better than any other traffic source.
If you are completely new to Guest blogging, you should check out SML earlier guide on How to craft guest posting campaign for success, this will help any newbie or pro to get started with a planned campaign.
Branding is very crucial for any blog and here I’m not talking about your logo and your design. I’m talking about one of the most easy and effective way of marketing your blog and drive traffic and recognition. Commenting on other blogs will not only help in networking, but it will also help in getting referral traffic.
Though, your comment should be really out of box and make sure your Gravatar image is noticeable. There are many techniques which you can follow for example, Try to be first one to comment on new blog posts, comment on top blogs in your niche and comment because you like to add more value to a useful content. Your comment should show your personality and your knowledge. Amit has shared a very effective guide on Blog commenting which will also help you to get SEO benefits by commenting on other sites.
Write about Hot topic in your niche
People always love to get some interesting info(s) , So browse the internet as much as you can and Find a hot topic that is on demand. After choosing the topic, write a big detailed info about it and publish. This makes a new visitor to visit your blog daily ( regular blog reader ). Try to be first one in your niche to cover an important and trending topic. One easy way to achieve this is by setting up Google alert or subscribe to Email newsletter of official product pages.
Being first one to break a news and covering it in detail will help you to get more recognition among other key players in your niche and some high quality links to your site. The Key here is, cover something which everyone is looking for and offer an in-depth coverage of the topic.
Integrate Subscription options for updates
There are many email subscription services in Internet, which helps your reader to get the latest article of your blog directly to their Inbox. So have a email subscription box in your blog in right places [ keep it in a place where the people notice most ], and give a attractive description for your subscription box like , ” Want to be a Problogger in 30 days? Subscribe to our blog and get all our Problogging tips delivered to your inbox”. It attracts the people and they’ll subscribe to your blog. This is one of the most effective way to get more blog readers by converting those one time traffic into subscribers and regular readers.
Also, don’t limit to one subscription service. People around the globe uses different way to keep track of news, that includes Twitter, Facebook, Content syndication sites and many more. You can refer to our earlier guide on Must have subscription options for your blog.
Use Social media as traffic and Branding Weapon
Social Media is one of the easiest way to get new readers for your blog, because, social media has more than a Million users , some of the users may also be interested in your blog’s niche, and they will be a reader of your blog. This is a Old Method but a Gold One for gaining blog readers. You should check out benefits of Social media marketing in Blogging.
Now best of Promotion comes when your readers are sharing article. This will help you to get more blog readers who are interested in your niche and a part of Social group of your existing readers. Also, never forget your evergreen content which you have written in past. Make a list of all existing posts which performed really well and work on promoting those old posts again on Social media sites. You can use Social metrics plugin in WordPress, to see existing share count of your all posts and find posts which are easy to promote.
Blog design and layout:
We all know, “Don’t judge a book by it’s cover” but at the same time “First impression is the last impression”. And this, fits perfectly to Blogging. Having a high-quality content blog will help you to get more recognition but having a blog with unique and clutter free design will help further.
Instead of working on adding lots of ads, work on adding less but premium ads at most effective position. Offer a very neat and clean interface and easy way to navigate your blog. Work on optimizing speed of your blog and make sure all essential elements are well placed. You can read a useful guide here on How to make your blog more attractive which will help you to take your website to next level.
Dedicated Subscription page:
This is something which you can learn from ShoutMeLoud and it will help you to get more targeted blog readers. Having a dedicated page or post with various subscription options will help you further. You can see an example here on ShoutMeLoud subscription page.
Also, you can write occasional post to remind your readers to subscribe to your blog on various social media sites. You can always republish the subscription reminder posts with noindex tag in every 2-3 months and helping new visitors to quickly become a reader of your blog.
I’m sure these are just not the only ways to get more blog readers and there are many other tips and techniques which you can implement on your blog. But, before you work on optimizing your site, I would say start with one thing at a time and see how effective it’s turning out to be for you. For example, many people are not great with commenting or guest posting, in that case work on other suggestions which works and help you take your blog to next level.
If you have more suggestion or tips to share, do let me know via comments. If you find these tips effective and useful, do share it with your social circle on Google plus and Twitter.
This is a guest post by Hari. If you would like to write for ShoutMeLoud, check our guest posting guidelines.