This is a part of our Question & Answer series. If you have any questions on blogging, WordPress or SEO, shoot me an email at admin[at]shoutmeloud.com!
This question is asked by Rahul:
Hi Harsh, I want guest bloggers for my blog. Can you suggest how can I get guest bloggers?
Answer: Well, Guest blogging has both advantages and disadvantages. In general, however, the advantages outweigh the disadvantages, so many bloggers have started to offer guest posts on their blogs.
The biggest advantage for guest authors are the free backlinks, traffic, and subscribers they receive. In today’s post, I am going to share with you several points which have worked for me (and should work for you as well), to appeal to bloggers to take the opportunity to guest post on your blog.
Where to find guest bloggers for your blog
Build a community:
Nobody wants to write for a blog which does not have an active community. An active community means active commentators, quality blog posts, and people participating in your blog. Many bloggers blog for reaction and fame, which usually comes with traffic and comments. If you have a blog and traffic, but your blog does not have a community, the idea of guest posting on your blog is unlikely to be appealing.
So the first thing which you need to do is create an active community for your blog. In order to do this, you can start by commenting on other blogs, respect every reader of your own blog, and start building a community.
Read my post on how to form a community out of your blog.
Link love within the article’s body or at the end of the article
One major benefit for guest bloggers is the opportunity to get a high-quality backlink and follow-up traffic thereafter. Most of the blogs with the guest posting option enabled have only an author bio box, which most of the time goes unnoticed like ad blindness. Add a link at the end of the post saying something like this: “This is a guest post by (Name) who blogs at (Blog name). If you would like to write an article for our blog, read our guest posting guidelines.”
This gives link love to your guest blogger, and it also makes your readers aware that you offer guest posting on your blog. Blogs offering only an author bio box to showcase a guest author are ineffective for this purpose, as people who are reading your blog via RSS will never land on the blog of your guest author.
Landing page for guest posting guidelines:
Have a dedicated page which notes that your blog allows guest posting. This page will serve as a landing page, and will ensure that you add all the information they need including how to start guest posting, how to register, and what benefits they will see from guest posting on your blog. Make the work easier for them by automating the system. Check out the ShoutMeLoud guest bloggers’ landing page.
Interact with your guest bloggers:
On a daily basis, I receive at least three guest posts here at ShoutMeLoud. Of these, two are rejected. When you reject a guest post, do not simply trash the post. Instead, send an email to the applicant stating the reason why you can’t accept his post, and what he can do to make it better. By doing this, you will be winning the heart and a fan for your blog, and you will be helping the author as well.
Another excellent strategy is to follow your guest bloggers on Twitter and other social networking sites. Show them the support and attention they deserve.
Love, Love, and Love
When people guest post on your blog, give them as much love as possible. That love could be in the form of traffic, exposure or brand awareness. Apart from adding a link, add a Gravatar at the top which will help the guest author to showcase his brand, thus offering him more exposure. Don’t try to conserve link love when it comes to guest authors!
Accept only quality guest posts
One major problem you could face when you open your blog for guest posting is that your friends will want to write for you. They will be seeking lots of backlinks but may also be writing low-quality posts.You need to remember that this is your profession and sometimes we cannot mix our personal and professional lives. Always reject low-quality posts, no matter who writes them.
People love to write for a high-quality blog which consistently offers quality content. It may be hard for you in the beginning to reject the posts submitted by friends, but your blog will benefit only from its association with quality guest authors and quality posts.
Make it viral: add revenue sharing
When I converted ShoutMeLoud into a multi-author blog, I added a money-making system for my guest authors. I offered them the option to add their AdSense codes to their posts so that their AdSense ads would be running. Now guest authors at ShoutMeLoud were getting triple benefits — backlinks from my blog, exposure and traffic, and money from their posts!
So try to convert your blog into a revenue sharing blog, or come up with some sort of prize for the most popular guest author of the week or other incentives such as these. Such offers always appeal to guest authors.
These are some of the tips which I believe will help you to attract quality guest bloggers to your blog. It may take some time to get frequent guest posts from quality authors, but if you have done your homework right (as noted throughout this post), soon your blog will be showered with high-quality guest posts.
ShoutMeLoud is a community blog where any blogger can share an original article about WordPress, blogging, SEO, making money online, or tools for bloggers. Check our guest posting guidelines.
Do you know of any additional tips to help bloggers attract quality guest authors to their blogs? Feel free to use the comments section below to share your thoughts and ideas.
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