This is a part of Question and Answer round. If you have any question on Blogging, WordPress, SEO, shoot me an Email at admin[at]shoutmeloud.com.
This question is asked by Rahul:
Hi harsh, I want guest bloggers for my blog. Can you suggest how I may get guest bloggers?
Guest blogging has it’s own advantages and disadvantages. Though the no. of advantages outrun the disadvantages and many bloggers have started offering guest posts on their blog. By guest posting, most clear advantage for guest author is they will get free backlinks, free traffic and subscribers. Here I’m sharing few points which work for me and should work for you to appeal bloggers to guest post on your blog.
Where to find guest bloggers for your blog?
Build a community:
No body would like to write for a blog which doesn’t have an active community. Active community means active commentator, quality blog posts and people participating in your blog. Most of the bloggers blog for reaction and fame, which usually comes with traffic and comments. If you have a blog and traffic but doesn’t have a community, it might not appeal any one to come and write a guest post on your blog. First thing which you need to do is start commenting on others blog, respect every reader of your blog and start building a community. Read my post on How to form a community out of your blog.
Link love within article body or end of the article
One major reason people guest blog for you is to get a high quality backlink and after that traffic and so on. Most of the blogs with guest posting option enabled have only author bio box which most of the time get unnoticed like ad blindness. Add a link at the end of the post saying this is a guest post by $Name who blogs at $Blogname. If you would like to write an article, read Our guest posting guidelines.
This give link love to your guest poster and also your readers will get to know that you offer guest posting on your blog. More over blog who have only author bio box to show case guest author is not so effective, as people who are reading your blog via RSS, will never land into guest blogger blog.
Landing page for Guest posting guidelines:
Have a dedicated page which should mention that your blog allow guest posting. This page will work as landing page and make sure you add all important information that how they can start with guest posting, how to register and specially what benefit’s they will get if they guest post on your blog. Make work easier for them and try to make this system automate. Check Shoutmeloud Guest bloggers landing page.
Interact with your guest blogger:
On a daily basis I get 3 guest post and out of them almost 2 get rejected here at Shoutmeloud. Simply don’t trash the post and better mark an Email to guest author stating the reason why you can’t accept his post and what he can do to make it better. By doing this you will be winning one heart and more over a real fan for your blog.
Another great strategy which you could do is, follow your guest blogger on Twitter and other social networking site. Give them love and attention which they deserve.
Love love and love
When people guest post on your blog give them as much love as possible. That could be in terms of traffic, exposure or brand awareness. Apart from adding link, add a Gravatar at the top which will help the guest author to show him his brand and more over more exposure for him. Don’t try to preserve link love when it comes to guest posting.
Accept only quality guest post
One major problem which you might face when you open your blog for guest posting is , your friends would like to write for you for lots of backlinks and might be sharing a less quality post. Try to say no and reject post. People love to write for blog which share quality posts all the time. It may be hard for you in the beginning to reject the posts but later on you will see the drastic difference in terms of quality guest poster and hence quality posts.
Make it Viral: Add revenue sharing
When I converted Shoutmeloud into multi-author blog I added money making system for guest author. Which give them option to add their adsense code and on their post, their adsense will be running. Now guest author at Shoutmeloud was getting triple benefit, Backlink from page rank 5 blog, Exposure & traffic, and Money from their posts. So try to convert your blog into revenue sharing blog or may be you can come up with some sort of prize for most popular guest poster of the week. Such things always appeal to guest author.
I believe these are some of the tips which would help you to find and attract guest bloggers on your blog. It may take some time to get frequent guest posts but if you have done your basic homework right, soon, your blog will be showered by guest posts.
Shoutmeloud is a community blog where any blogger can share original article about WordPress, Blogging, SEO, make money online and Blogger tools. Check our guest posting guidelines.
Do let us know more tips which might help bloggers to find guest bloggers for their blog?