Guest posting is beneficial for both: Blogger and for the Guest blogger. For admin it helps you to get a free awesome content and second for guest blogger it offers free backlink and free Blog branding. It doesn’t necessary that you will gain serious traffic and rankings unless the guest post is of high quality and out of the box. And if you have a proper planning for Guest blogging marketing, you can drive not only serious traffic but also very targeted traffic.
Now, few days back here at ShoutMeLoud, we talked about How Google sees Guest post links, and it made me write this article about Guest posting guidelines. Having a guest post submission guideline page will help you to lower down the chances of getting spam and useless article, more over when you reject a blog post, you can simply direct users to your guest post guideline page to tell them what they have done wrong and what kind of guest post you accept.
How to Set your Guest Posting Guidelines?
First thing first, get yourself a landing page for your guest post guidelines. For example, check out ShoutMeLoud guest post page and you will notice that this page covers all important points for guest post submission and link to registration page. There is no doubt, letting user submit guest post from WordPress dashboard helps you to get more content and more over it helps user. The down side of keeping your WordPress registration open is letting spam users sign up. Thanks to plugins like Wangguard and Sabre to save us from spam registration.
- How to create Multi-author WordPress Blog for Guest post submissions
- 2 Useful WordPress plugins for Guest Blogging
Now, start with your guest posting page:
Give a reason for users to submit guest post to your Blog. Inform them about the advantages they will be getting with guest post submission like:
- Free Backlinks
- Any other benefits like revenue sharing or monetary advantages
- Your Blog stats
- How many guest Bloggers have Participated
This will encourage users to submit more article and now it’s time to write down the guidelines for guest post submission.
Original and unique Content is king :
This statement is true as “Content is king”. The more content you have the more traffic you will get. This is true only when you are publishing high-quality content on your Blog. It doesn’t matter if it’s written by you or a guest author, but being an Editor it’s your role to filter between good and bad guest post.
Accept only unique content which is especially written for your Blog audience. Make sure, article is well written, formatted and well researched. You can encourage users to add Youtube videos, Slideshare slides or unique images to make the article more attractive.If you do not set this guideline people will take benefit of this as they will become greedy to earn a backlink. They might even submit copied/spinned posts that will affect your website’s reputation and rankings. Clearly mention that there is no room for spam, copied posts and unoptimized content on your website.
No Affiliate and Referral Links :
The second guideline must be no submission of referral /Affiliate links in posts.If you allow guest bloggers to submit referral links in posts then this may let your visitors to have a negative effect on your website. Since, the motto of guest post submission will change from branding and backlink to make mullah out of your quality blog. More over, since you can’t limit what Affiliate link will go and what not, it can take down the reputation of your blog. Suppose if any visitor gets trapped in this referral links and later he knows that he has been cheated then he will accuse your website for being cheated and may never visit again. So seconds guideline is “A Big No To Referral Links”.
Website Niche :
Only accept guest posts which are similar to your Blog niche, to avoid any SEO penalty like Penguin. You can mention about what kind of backlinks do you offer and what kind of niche you link to. If you really want to control SEO spam of guest post link, make sure you offer branded backlink instead of SEO optimised backlink. This will ensure, that guest blogger who are submitting article to your blog is doing it for exposure and not just for a backlink. More over, with this guest posting guidelines, you will avoid getting guest post request from unfamiliar niche.
Word Limit :
High word count doesn’t guarantee that the post is of high quality but it ensure that the post covers all the important points related to topic. You can set any word limit for guest post: Starting from 300. Though, if you are one of those who like to accept only quality guest post, I would recommend to set it as high as minimum 500 word limit.
Encourage Them To Join You :
Tell users that to submit guest posts they have to join your website to optimize posts for better SEO. For example “SHOUTMELOUD” offers a plugin which analyze your posts for keyword density and also tell your post Keyword SEO score. It is very useful for new bloggers, who are not aware of on page optimization and more over, you can always check the readability score. There are many plugins like this and if you are looking for an alternative to what SML is using, you can check out Scribe SEO V4.
Guidelines for guest posting At a Glance
- We only accept genuine and hand typed content.Any kind of copied content will not be accepted.
- We do not accept or allow you to submit referral links between posts.And we automatically give one backlink.
- Only guest posts related to our website niche are acceptable.
- The minimum word limit for guest posting is abc words.
- Join our website for better SEO and faster approval.
These are just few of the suggestion for your guest post submission guideline page and depending upon your strategy, you can add more information. I highly recommend you to add a section call how to submit guest post, as it will help first time users to get started with guest post submission. You can also consider making a Video of the whole process, as it will help non WordPress users, to understand blog dashboard and how to get started with it. You can also check out guest post submission page of popular blogs here, which will give you an overview of what other bloggers are doing.
So, go ahead and create a guest post submission page for your Blog and do let me know if you see any improvement in number of quality submission. Make sure you add an image in sidebar or in the navbar to this page, to get more traffic to your submission page guidelines.
For further reading: