Google plus pages is a great way to give exposure to your brand on Google plus social networking site. Many of you make mistake of treating your personal profile as your brand page, but it’s a wrong approach. You should create a dedicated Google plus page for your brand (Blog, Website or any other). In this guide, you will be learning to create a Google plus page. Before we move ahead, lets quickly create a page for our brand on Google+. You can check out ShoutMeLoud Google+ page here.
When you create a page, it works like a Google+ profile, where you can share anything including images and videos. You can start a hangout, you can add people on your circles. The only difference is you can add only those people who have added you. This feature is going to be very helpful in targeting anything on your Google+ brand page. For example, if you are into services, you can add your client based on loyalty and keep offering offer based on group and so on. Ideas are limited, but this new follow back feature is going to be very beneficial for any brand. It’s good to have a plan from day one regarding the circles which you will create for your page. Anyways, let’s get start with your first Google+ page.
Step by step guide to create Google+ Brand Pages
Go to Create page and select your business type. If you are creating a Google plus page for your Blog, you should select brand as option.
Once you have selected the category, On the ned page; give the page name, add your website like and select type of page again.
Click on create page, and friendly Google plus for business help tour will help you to fill out all other essential informations. Click on Edit and start filling out all the information about your Website/product on your Google plus brand page. I suggest you to provide all essential information about your brand, so that one time visitor are more likely to follow your brand page on Google+.
You should enter the description about your brand and upload the brand image. Here is the image dimension for your Google plus brand cover and profile photo:
- The maximum size of the cover image can be of 2120 x 1192 px
- The minimum size of the cover image must be more than 480 x 270 pix
- The size of the profile picture is still of 250 x 250 pix
Google+ team has integrated a nice image editor to enhance your Google+ profile pic. Once you are done creating Google plus page for your brand, you should share about your page on your Google plus profile and on other social-media profiles. This is the first step to start getting followers on your Google+ brand pages.
Here is how your brand page will look like:
If you own multiple Pages, you can easily switch between them using this drop down on left hand side. You can create a Google+ hangout with your fans or share about your page on your wall from right hand side.
You can see ShoutMeLoud Google+ page here.
Here is how Google+ Direct connect works:
Like Facebook fan page, Google+ brand pages also have photos and videos tab which is going to be very useful for user engagement. We will talk more about user engagement on some other post, but for now it’s time to go and grab your brand page on Google+. Soon Google is launching Google+ brand follow widget which will be more like Facebook fan page widget, where user can quickly add you on their circle.
Meanwhile do let us know if you have you created your Google+ brand pages? How are you planning to engage users and create a brand awareness on Google+?